SEM1 4.04A - Promotion

• PE - Employ sales-promotion activities to inform or remind customers of business/product

• PI – Design a program for an event• PI – Create and issue script for game-day

promotions

Programs

• Event Programs– Booklets or magazines created for a specific game

or event (play, opera, show, concert, fundraiser)

Components of event programs

• Front and Back Cover Design– Eye-catching and exciting

• Information about the event– Date and time of the event– Players, coaches, cast or crew– Schedule, guests, promotional events

• Information about the organization– Statistics, team standings, team history, team win/loss

record• Size – Quality– Adds to program costs

Purposes & Considerations for creating an event program

Purposes• Provide event/game information• Promotional tools

– Keepsake/Souvenir• Reminds fans of the team &

encourages them to attend more games - autographs

– Advertisements • Generates more revenue for the event• Revenue helps to pay for the programs

Considerations

• Layout:– Easy-to-find information about

the game – easy to read– Attract attention and keeps fans

interested• Space for ads• Must match theme• Must relate to target market• Cost of the Program

Technology used in creating Event Programs

• Desktop publisher• Word processor• Photo editor• Graphics creator• Photoshop

Procedure for creating an event program

1.Write a List of Contents and Components to include

2.Create Front Cover– Name of the event– Logos or names of main sponsors– Other relevant information (date, venue)

3.Create Back Cover– Trademark Information– Advertisement for future events

4. Decide on STYLE (Font, colors, and layout)

5. Create Contents Page

Procedure for creating an event program

6. Create other pages as Promotional Tools– Articles about performers– History of venue/team/event– Photos of previous events

7. Layout the Advertisements – Match ads to relevant content– For example: Advertise a family restaurant on the same page as the program for

a family-oriented part of your event

8. Proofread/ Edit for error

9. Print

SEM1 4.04 ActivityStudents work in a group of 4 and create an EVENT PROGRAM for an event/game of your choice. You need to research what differentprograms look like for your event and follow the guidelines below tocreate a tangible program to be presented to the class.

NOTE: each student must be engaged and group must include an index noting exactly what the students completed for the project

1.Write a List of Contents and Components to include2.Create Front Cover3.Create Back Cover4. Decide on STYLE (Font, colors, etc.)5. Create Contents Page6. Create 2 other pages as Promotional Tools7. Layout the Advertisements 8. Proofread/ Edit for error9. Final Creation

Script: written text of a play, movie, radio or television broadcast – what/how promotional

events take place/presented

Content of a Script

• Audio Elements • Video Elements• Event – time - place• Promo announcements

– Celebrity appearances, contests, give-a-ways, fan recognition – adds excitement to the event!!!

Why use a Script• Organization

– What, when, where, who, how

• Communication– Directions for event presentation and

staff• Timing• Programming

– Incorporating audio and visual elements

Game-day Script

Considerations of scripts

• Announcers must read script in smooth, professional way– Before the event:

• Script writer and announcer should review script• Need to identify any name(s) that may need special

pronunciation• Make sure all parties are on the “same page”

• Text should be clearly written– Double-spaced– Key points should be bold.