semantic web summit
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Making the Case for
Semantic Technology in Business
Semantic Web Summit
by Scott Brinkertwitter: @chiefmartecwww.chiefmartec.com
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SCALE
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25.21 billion pages in the indexable web1
1 trillion unique URLs discovered by Google2
109.5 million web sites3
1,000X more in deep web4
1 Worldwidewebsize.com March 20092 Google Official Blog July 20083 Name Intelligence May 20094 BrightPlanet November 2010
Scale in content.
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500 million Facebook users1
190 million Twitter users2
65 million tweets per day3
4 million Foursquare users4
1 Mark Zuckerberg July 20102 TechCrunch July 20103 Twitter blog June 20104 Business Insider October 2010
Scale in engagement.
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Searching is hard.
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But finding (and being found) is valuable.
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Two technologies can help.
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2009 2010 2011 2012 2013 2014$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
(millions)
Source: Forrester Research, Inc.
Structured data supports SEO (and vice versa).
Projected SEO spending in US
$2,805 this year
$5,078in 4 years
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Copyright © 2010 Scott Brinker
Marketing Data Marketing
The data marketing ecosystem—beyond APIs.
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Semantics & relationships to reveal sentiment.
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Marketing in an age of information overload.
Thank you.
Scott Brinkertwitter: @chiefmartecwww.chiefmartec.com