seminal research - company overview

www.SeminalResearch.com

WE ARE SEMINALUnderstanding the Present to Shape the Future

Confidential & Proprietary contents – not to be used without consent from ‘Seminal Research’

The Introduction

http://www.preciseresearchsolutions.com/


Research Data Collection - Online (Using B2B and B2C

panels) & Face - to - Face (India Only)

Survey Programming & Hosting:

Quality Checks & Data Validation

Data Processing, Coding & Tabulation

Desk Research for Data validation, Data Augmentation and Weightage

Project Management Support / Services

Seminal Research currently owns a proprietary panel of 1.87 million respondents and actively recruiting further

Proprietary panel management tools and online member community managed under “SeminalResearch.com”.

Plans to launch a separate community in next quarter for specialty panels

. Global coverage with panels in 29

countries

Best technologies and processes for panel recruitment, quality control and fieldwork management

Highly experienced operations staff with an average work experience of 8.5 years within the industry

Seminal Research is a private limited organization, registered in New Delhi (India)

Seminal Research is a full-service Market Research agency pioneering high quality market research services

Founded in 2007, with a vision of providing high quality research services with speed, accuracy and cost efficiency

Panel coverage in 22 countries with strong footing in B2B multi-specialty panels

Strictest adherence to industry standards, data security and privacy of information

Seminal Research – A Quick GlanceOur ServicesSeminal Research Online Panels

447,215

Panelists

53,899 Panelis

ts

582,223

Panelists

687,254

Panelists35,402

Panelists



Panel Offerings



Global Business Panel - Overview

Region Countries Counts

North America US 93,382 Canada 28,079 Mexico 7,890

Latin America Brazil 14,945

Europe

UK 39,791 Germany 27,973 France 21,644 Italy 19,495 Spain 15,327 Russia 33,742 Netherlands 6,409

Asia

India 47,192 China 39,977 Japan 24,939 Singapore 8,784 Malaysia 4,816 Philippines 3,267 S. Korea 12,226 Thailand 5,572 Hongkong 7,842 Vietnam 3,742

ANZ Australia 6,932 New Zealand 1,971

Grand Total 475,937

B2B Panel CountsPanel Highlights

Specialty B2B Panels

C-Suite HNWIs

Marketing DMs

Finance DMs

IT-DMs

HR-DMs

Seminal Research utilizes 2 customized methods of Panelist recruitment to ensure better quality and controls:

• Phone Based Recruitment: ensuring proper screening and an effective sampling to get right mix of targeted respondents

• Web to Phone Recruitment: Respondents recruited via web-emailing go through rigorous quality procedures like double opt-in, and are later verified via phone to ensure high quality samples

Panelist profiles are quarterly updated Panelists do not participate in more than 4 survey in a month

and do not participate in the same category’s research within a month

Non-responders are removed periodically from the panel to ensure consistent response rates

Focus on offering secondary research based reports (covering areas of respondent interest) as incentives

Low attrition due to a greater emphasis on customer service Expertise in conducting studies with ‘Hard to reach Target

Respondents’ Higher response rate & retention leading to an increased

effectiveness and cost saving



Global Business Panel – Specialty PanelsHNWIs IT - DMs Panel

Online panel of C-Suite respondents in 20+ Countries

C-Level panelists include opinion leaders, Top level decision and policy makers.

Job titles include CEO, COO, CFO, CIO, CTO, President, Managing Director, Owners, Partners & others.

Access to over 80,000 C-level respondents globally

Over 12,000 C-Level in Enterprises (Annual revenue of $500MN+)

C-Level Execs. are engaged with extreme attention and motivated by separate choice of incentives like; Donation to charities, Analyst time, Free Research Reports etc.

• IT Panel comprises of Administrators, IT/IS Managers, and other Top level IT Decision Makers etc.

• Panel of 220,000 IT Decision makers in 23 countries

• Expertise in conducting studies with ‘Hard to reach IT Respondents’

• Specialty areas such as: Big Data/ Data Centre's/ Storage/ Mobility/ Cloud Computing/ Virtualization

• Conduct approximately 100,000 surveys annually with this panel group

• High volume activities help to achieve Higher response rate & retention leading to increased effectiveness and cost savings

• We offer one of the largest and richly profiled panel of Affluent & High Net Worth Individuals.

• Panelists are deeply profiled on various criteria, allowing the clients a diverse choice of options to choose from towards their research.

• Access to over 120,000 HNWI panelists globally, roughly 3/4th of which is sourced from our B2B panels.

• HNWI panelists comprises of Individuals with investable/liquid assets of more than USD 100K

• Over 14,000 HNWI with Investable assets of more than USD 1MN.

25,882 Panelists

Americas

30,321 Panelists

Asia Pacific

26,319 Panelists

Europe

73,871 Panelist

s

65,218 Panelists

82,443 Panelists

52%

23%

14%

11% $100k - $250k

$250k - $500k

$500k - $1 million

$1 million +



Global Business Panel – Specialty Panels

Human Resource DMs

Finance DMs

Marketing DMs• Panel consists of Decision Makers that are involved in managing Marketing function(and Sales if role is not clearly distinguished) for their businesses• Job Titles include Marketing Managers / Directors / VP, CMO and other top execs• More than 60k panelists across 20+ countries• Panelists are deeply profiled for in-depth reach to specific DMs like, Digital Media DMs, E-commerce Managers etc.• Roughly 40% panelists titled directors and above level

• Includes Decision Makers that evaluate, formulate, manage and/or approve Financial Budgets / Expenditure for their businesses• Job Titles Include CEOs, CFOs, VPs, Finance Directors/Mangers etc.• Approximately 95k panelists spread over 23 countries globally• 45% panelists are equivalent or above Directorial levels• Panelists’ decision making authority are bifurcated on departmental, location, regional and global levels

• Comprises Decision Makers involved with Recruitment, Payroll, Employee Relations, Benefits, Counseling / Training etc.• Includes large variety of job titles like, Chief of staffing/training & development, VP/Director/Manager of Recruitment/Benefits/Compliance/Personnel etc. • More than 50k respondents engaged globally• Decision Makers are further profiled on their specific areas of influence and decision making authorities

21,078

17,354

23,128 AmericasEuropeAsia-Pacific

31,811

29,398


18,013

15,226




Global Business Panel - Composition

Composition – By IndustryIndustry Vertical Percentage

Automotive & Transportation 9%Finance & Insurance 14%Government & Public sector 7%Healthcare & Pharmaceutical 8%Manufacturing 17%Retail & Consumer 18%Technology & Telecom 15%Others 12%

0%

5%

10%

15%

20%

25%20%

22%19%

14%11%

8%6%

Composition – By Revenue

24%

19%

14%

17%

10%

9%

7%

1 - 9 Emp10 - 49 Emp50-99 Emp100 - 499 Emp500 - 999 Emp1000 - 4999 Emp5000+ Emp

Composition – By Employee Size

Composition – By Job Titles

Owner/CEO/MD/Chairman Levels

VP/ C-Suite/Head of Department Levels

Directorial Levels

Managerial levels

Supervisor/ Team Leader Levels

Associate/Clerk/Entry Level/General business professional

Part Timer/ Contractual resources

0% 5% 10% 15% 20% 25% 30% 35% 40%

7%

11%

26%

36%

11%

6%

3%



Global Consumer Panel – Overview

Consumer Panel CountsRegion Countries CountsNorth

America US 214,842 Canada 103,268 Mexico 29,971

Latin America Brazil 35,338 Argentina 6,379

Europe

UK 71,439 Germany 86,512 France 37,332 Italy 29,713 Spain 21,391 Russia 42,988 Belgium 16,527 Denmark 8,569 Poland 15,249 Portugal 13,147 Sweden 15,872 Netherlands 14,979

Asia

India 164,784 China 132,353 Japan 52,670 Singapore 17,984 Malaysia 14,592 Philippines 7,825 S. Korea 24,595 Thailand 13,244 Hongkong 14,963 Vietnam 27,640

ANZ Australia 21,804 New Zealand 5,153

Grand Total 1,261,123

About Consumer Panel

Reach over 1.2 million consumers across 29 geographies, with access to 8 types of specialists consumer panels

Detailed profiling of panelists by demographics, psychographic, geographic and techno graphic factors

Panelists comprise of household decision makers and influencers

Panel Management

Quarterly attrition management Helpdesk support for panelists Maintaining the track of incentives Structured process of survey management to

ensure timely delivery of data Over 5000 members are added every month in

our consumer panel

Panel Recruitment &

Updation

Web based & Phone based double opt-in Quarterly Updation of panelists profile Panelists’ scorecard is maintained and low score

respondents are removed regularly Validating and authenticating responses through

multi quality check process like time spent on the survey, straight-liners and trap questions

Survey Management

Survey programming & hosting Questionnaire Translation Quota Management Incentive management Validation & authentication of responses Quality check Online reporting

Quick Brief



Global Consumer Panel – Specialty Panels & Profilers

Demographic Psychographic

• Age• Gender• Annual Household

Income• Qualification• Employment Status• Marital Status• Number of Children• Ethnicity

• Brand Perception

• Buying Attitude• Shopping &

Entertainment• Interest &

Hobbies• Travel• Life style

• Country• State• City• Region

• PC, Laptop, Tablet owners

• Mobile Device Owners

• Technology Use

GeographicTechno-graphic

Household• Number of people • Marital status • Monthly/ Annual income• Employment status • Number of children• Pets and pet food• Mums/ Mums-to-be

Property• Location • Type Size• Ownership status

Intention to relocate

Home & Family

Personal Care

Leisure & Hobbies

Gaming

Internet

AutomotiveHousehold Shopping

Household Technology

Consumer Specialty PanelsGeneral Profiling Information

Products Used– Brands

Awareness/Usage– Frequency of use– Frequency of online

purchases – Mode of purchase – Amount spent

Face– Skin type – Cosmetics – Anti-aging products– Beauty treatments

Body– Skin type – Products – Sun care– Beauty treatments

Personal Care - Profilers

Interests– Music genre – Book genre – Games– Gardening/DIY – Musical instruments

played – Music events

attended– Preferred cuisine – Online gambling – Offline gambling

Purchases– Luxury brands – Art

Leisure & Hobbies - ProfilersHome & Family - Profilers



Global Consumer Panel – Specialty Panels

Internet usage– Time spent online per week– Purpose – Location– Type of Connectivity– Service provider and frequency of use Online

purchases or intention to purchase

Internet - Profilers

Games System– Make/Model currently used– Intent to purchase– Game system used by

other household membersVideo Games

– Game genre– Time spent playing per

game– Total time spent playing per

week– Offline and online spend

Gaming - Profilers

Vehicles owned– Make, Model, Year

Accessories/Features – Purchase/Finance/Lease– Year of purchase – New/Used – Primary Driver/Owner– Maintenance Responsibility – Annual Mileage – Fuel Type– Personal/company cars

Future purchase intent– Make, Model – Accessories/Features Budget– Purchase/Finance/Lease – New/Used – Primary Driver/Owner – Motorcycle/RV ownership– Annual mileage – Future Purchase

Shopping– Supermarket – Frequency

Food– Breakfast - frequency/food & drink

consumed/purchase outlets– Frozen meals - type/frequency– Fast food restaurants - type/frequency– Organic food - type/frequency– Food allergies in household

Drinks– Soft drinks - type/brands/frequency– Alcoholic drinks - type/brands/frequency– Amount spent per month

Automotive - Profilers

Household Shopping - Profilers

Type of products owned– Computer– Laptop– Tablet– Computer accessories– Photocopier – Projector – DVD Player – Television – Smartphone– Camera– Home network

Household Technology -

Profilers

Global Consumer Panel – Specialty Panels & Profilers



Sourcing & Maintenance



Invite - Only recruitment process Random samples used from business

directories (as per universe representation) and Elite databases utilized for phone based recruitment

Mix of Phone and Web based recruitment to speed up recruitment

Web based B2B recruits are duly verified by Phone, Linkedin & other Business Directories

E-mail and Phone based Double opt-in method used to validate respondent identity

Referrals from existing members are only allowed after proper verification

Initial profiling is done at recruitment stage (demographics, job role, functional area etc.)

Members can update their profile Info with further details (ex. products usage, budgeting insights etc.) anytime during the course of their membership

Members are approached quarterly to update the profilers

Response quality is constantly monitored and member score card is maintained using our “floating score card” mechanism

Low Score respondents are removed periodically

Non Responding respondents are periodically removed to plan & manage response rates

Panelists are incentivized by offering a choice of: Cash incentives/Donation to charity of choice Gift Coupons/Discount Vouchers provided to

redeem incentives Points which can be redeemed for ‘Analyst

hours’ to be used for personalized desk research

Points can be redeemed for choice of reports from Executive Reports’ Library

IP Duplication checks, members with same IP address are restricted from participating in the same survey

Digital fingerprinting utilized to block any further duplicates

Geo IP checks, only country specific IP addresses are allowed

Straight lining responses, high Don’t know percentages, junk open ended responses are checked and flagged

Survey completion time is monitored and flagged

Global Consumer Panel – Panel Sourcing & Maintenance

Panelist Recruitment

Panelist IncentivesQuality Procedures

Profiling & Maintenance



Research Support Services



Research Support Services – Programming & Data Processing

Basic Scripting – Experience of scripting surveys with various complexity levels. Scripting for trackers, omnibus and ad-hoc studies in multi-country and multi-mode methodology, are efficiently handled by the team.

Complex functionalities - Conjoint, Max-diff, choice-based models, high complexity customization, advanced quotas, multi-part segmentations, speed trap, straight liners are well designed and programmed.

Third party implementation – Respondent experience is enhanced by embedding third party tools developed in Flash, Sawtooth like image optimizer, sliders, highlighters and other custom tools..

Custom Setup -Timed image exposure (moveable clock), Vertical slider bar, Horizontal slider bar, Self un-checking grid, Highlighted image selection, Image Map, Other box on selection (On the fly), Text drag and drop, Image drag and drop, Sound on mouse over, Text highlighting, Image highlighting, reporting capabilities are often used in projects.

Our ExpertiseOnline/Web based programming using: Max-diff | Conjoint | Flowchart Programming | Trackers • Multi-country & Multi-mode projects• CATI / CAWI/ CAPI Programming• Survey Hosting and Management Services

Data Cleaning / Validation – includes basic sanity & advanced checks like:• IP Duplicity / Geo-IP checks• Survey or specific question’s duration check for

speeding• Straight-lining and cross pattern checks• Response validity checks• Cross-question outlier checks• Verbatim response quality / relevance check• ‘Don’t Know’ proportions check• Trap / Red-herring question checks • Data penetration / mean check

Data redundancy and superfluous data removal, identifying and fixing data inconsistencies (de-rotation, etc.), Quota mapping and Trackers comparison.

Tabulations – Creation of tables using data from various formats (ASCII, Excel, SPSS or any other custom format), weighting and graphical presentation of Tables in various formats as desired by clientsVerbatim Coding – Capability to develop code – framesand coding for both quantitative & qualitative projects:• Full verbatim coding• Brand response codingExperience in coding across all major Verticals Develop code frames as per client specificationCharting – Automation of reports for tracking studies, customized as per client templates. Manual chart population etc.

Programming Services Data Processing Services



Recent Engagements



A US based IT Research Firm

To assess the brand awareness and usage patterns of virtualization products for among medium-sized businesses to identify the key markets for growth

Enabled the client to successfully analyze the factors involved in selection process for such products, among various brands and key markets with greatest potential

–Conducted online interviews with businesses who are currently using virtualization products or intending to purchase them in next 12 months –We targeted IT decision makers who have decision making authority for purchasing such products and are responsible for evaluating various brands –We covered US, Brazil, UK, Germany, Russia, France, India and China with the sample size of 200 per country –Administered 20 minutes long survey using panel–Identify the key attributes for selecting the brand for virtualization products and benefits sought by customers–Identified key markets with greatest potential based on the competitors’ offerings and customers’ needs for IT products

Client

Results

Objective

Approach

Feedback

“I just received a cheery e-mail from the client and I am happy to inform you guys that all went well with our final presentations and client is extremely pleased with the results; keep up great job team ”

Case Study – B2B Case Study – Consumer

A UK based Global Market Research Firm

To assess the brand equity for LED TVs among consumers and identify the key buying drivers of the product and understand customer brand perception

Enabled the client to successfully analyze its brand equity for LED TVs and identify key attributes to be included in the brand to increase the brand valueHey guys! News – The client has turned it into a 3 wave tracker. Kudos to all the hard-work and delivering with quicker timelines. Be ready for the next one soon.

– Targeted household decision makers who are using LED TVs since last 12 months and must be aware of various brands of LED TVs

– We covered US, Canada, Brazil, Mexico, UK, Germany, Russia, France, India, China, Malaysia, Vietnam, Indonesia and Australia with the sample size of 500 per country with Age and Gender Quotas on 25 minute survey

– Identify the key attributes for selecting the brand for HDTV and benefits seeking by the customers for purchasing such brand

– Brand equity for client’s brand was identified on three factors covering financial aspect of the brand, customer awareness for existing brands and customer’s attitude towards various brands

Case Studies on Recent Successful Projects



Thank You

For any further queries please write to [email protected]

Semianl ResearchFloor 9 ,Unit No. 907-911J.M.D Megapolis I.T ParkSohna Road, Gurgaon - 122103

mailto:[email protected]


seminal research - company overview

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