seminar 11a - more than a home page: crafting a campus identity for the mobile/social world ...

7/27/2019 Seminar 11A - More Than a Home Page: Crafting a Campus Identity for the Mobile/Social World (separate registration required) (178522683)

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More Than aHome Page

Crafting a Campus Identity

for the Mobile/Social World



Agenda

800-815 Introductions

815-930 Part I - Discussion & Exercise

930-1000 Refreshment break

1000-1100 Part II - Self-Assessment

1100-1130 Q&A and Wrap-Up



Michael



LAUNCHING YOUR

DIGITAL IDENTITY PROJECT



Why?

Who?

What?



Source: ed_needs_a_bicycle@flickr CC BY-NC-SA 2.0



Placing students at the center of the

educational experience, California StateUniversity Channel Islands provides

undergraduate and graduate education

that facilitates learning within andacross disciplines through integrative

approaches, emphasizes experiential

and service learning, and graduatesstudents with multicultural and

international perspectives.



INSTITUTIONAL GOALS



1. Increase enrollment

2. Support our brand attributes

3. Increase awareness & dispel misconceptions

4. Engage our target audiences

5. Enhance alumni & donor involvement



Source: jennicatpink@flickr CC BY-NC-SA 2.0



WHO…

… is your executive sponsor?

… will set the direction?

… will be your target audience?… will do the work?



Organization

AdvisoryTeam

Core

Team



TARGET AUDIENCES



1. Prospective Students

2. Current Students

3. Current & Prospective Faculty

4. Donors

5. Alumni


http://slidepdf.com/reader/full/seminar-11a-more-than-a-home-page-crafting-a-campus-identity-for-the-mobilesocial 17/102 S o u r

c e : m a d e r c a r m i n e @ f l i c k r C C

B Y - N C

- S A 2 . 0



Core project – a new, mobile-first, responsiveweb presence for the campus

Related/supporting projects – Enhanced social media strategy

– New marketing campaign

– Mobile application development

– Improved video streaming



Engage

prospective students

first



Reach them

where they live



Mobile is outpacing

desktops

P h o t o :

f l i c k i n g e r b r a d / F l i c k r



Mobile and social



Source: SRisonS@flickr CC BY-NC-SA 2.0



Nancy



Technology + Communication =

Success



Branding Across the

University



Message + voice



Social Strategy



Crisis Communication

Involves Everyone!



LESSONS

LEARNED



We Can’t Communicate Without You!



Peter



Your Mobile Identity



Users+ Devices

+ Technologies

+ Experience

Mobile



Users

M bil U



Mobile Users



Users+ Devices

+ Technologies

+ Experience

Mobile



Not all users are

created equal



Ed Yourdon / flickr

ON-THE-GO

USERS

Location-specific & one-handed



POWER

USERS r a n s o m

t e c h / f l i c k r

Seamless & synchronized

with desktop



Incase / flickr

CASUAL

USERS

Largest group & common tasks



In common?



Fingers can

be clumsy

Leo Reynolds / flickr

i c k r



Scrollingand zooming

are pesky

N i c o l a s

i n c e 1 9 7 2 / f l

blah blah blah blah blah blah blah blah blah blah blah





blah blah blah blah blah blah blah blah blah blah blahblah blah blah blah blah blah blah blah blah blah blah


blah blah blah blah blah blah blah blah blah blah blahblah blah blah blah blah blah blah blah blah blah blah


blah blah blah is this what you were looking for? blah





Long text is annoyingis this what you were looking for?



Mobile networks are not

always fast or unlimited…



or reliable…



How to

keep

mobileusers

happy?

B l o

g j u n k i e / f l i c k r



Usability

sanity

check!



Concise, meaningful content?

Easy to use?



Make sure it’s fast

J a s o n B e c h t e l / f l i c

k r



Joe Shlabotnik / flickr

Test…

and then test some more



Users + Devices

+ Technologies

+ Experience

Mobile



Not all devices are

created equal



Does it work on my device?

W e s t M

i d l a n d s P o l i c e / f l i c k r



www.oakrreevintage.com

Will it work in the future?



Understand

device context



500+Types of mobile devices that have

accessed the CI web site in thelast month



Wait aminute…

f l i c k r



s u c e

l l o l e i l o e s / f

?????

???

???



Two strategies



#1.

Responsive Web Design



#2.

Mobile First



Kyle Bowen / Classhack



Users

+ Devices

+ Technologies

+ Experience

Mobile



F l i

c k r / S y n c h r o n i z e r !

Core infrastructure



Network speed

Wireless accessRemote access

Key services



Content types



Wade Brooks / flickr



Ceart99 / flickr

C



Content management

Comedy_nose / flickr



Embrace standards

DavyLandman/ flickr

Responsive Web



Twitter

BootstrapZurb

Foundation

Responsive Web

Frameworks



The Mobile Experience



Users

+ Devices

+ Technologies

+ Experience

Mobile



Nicolas●B/ flick

N ti M bil E i



Native Mobile Experience



Mobile WebExperience



Forecast.io



Native App asMobile Web Wrapper

Oth E i I



Other Experience Issues

Wireless availability

Device check-out

Device support and/or repair

App purchasing

Campus platform



Users

+ Devices

+ Technologies

+ Experience

Mobile



Exercise



1. Break into groups

2. Each group, select a scribe

3. Scribe deals out cards

The Scenario



US Department of Labor / flickr

The Scenario

Tasks



Tasks

1. In the context of your role, discuss yourobjectives for a campus web refresh project.

2. As a group, reach consensus and documentthe top 3 objectives for a campus webrefresh project

3. Document the questions or issues that cameup in your conversation



30 MINUTE BREAKMeet back at 1000 AM



PART II

Agenda



Agenda

1000-1015 Self Assessment Intro

1015-1100 Exercise1100-1130 Q&A and Discussion



Self-Assessment



Q&A and Discussion

Th kY !



Thank You!

Michael Berman

[email protected]

Peter Mosinskis

[email protected]

mailto:[email protected]




seminar 11a - more than a home page: crafting a campus identity for the mobile/social world ...

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