seminar 5 social networks in the web 2.0 environment ref: chapter 8 – turban and volonino seminar...
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Seminar 5
Social Networks in the Web 2.0 Environment
Ref: Chapter 8 – Turban and Volonino
Learning Objectives
1. Understand the Web 2.0 revolution, social and business networks and industry and market disruptors.
2. Understand the concept, structure, types, and issues of virtual communities and worlds.
3. Understand social networking and social networking sites.
4. Describe enterprise social networks.5. Understand the Web 2.0 social
networking, and e-commerce relationship.6. Describe the Web 3.0 concept.
Problem – Competition is usercreated; often poor & lackingaccuracy. Invasion of privacy.
Solution – Advisory board – block offenders, improve complaint handling, reader involvement initiative.
Results – Initiatives boosted reader confidence early-on tripling traffic.
Problems continue.
You…….
The Web 2.0 Revolution
Web 2.0 vs. Traditional Web
Greater collaboration among Internet users & others, content providers & enterprises.
May improve internal business processes & marketing.
Far better collaboration with customers, partners, suppliers, & internal users.
Web 2.0 Key Stats
75 million blogs exist online & about 120,000 new blogs added each day, 1.3 new blogs every second.
Up to 7000 new splogs (spam blogs) created every day.
1.5 million comments posted in blogs every day, 17 posts per second.
Growing to 75 million blogs took only 320 days.
Japanese is #1 blogging language at 37%, English at 33%, Chinese at 8%.
Web 2.0 Characteristics
Ability to tap into user intelligence.Data available in new or never-intended
ways.Rich interactive, user-friendly interface.Minimal programming knowledge required.Perpetual beta or work-in-progress state
making prototype opportunities rapid.Major emphasis on social networks.Global spreading of innovative Web sites.
Web 2.0 Companies – The Next Net 25
Social Media:Mashups & Filters:
Enterprise:
Social MediaOnline platform to share “social
stuff”◦People Control◦Use with Ease◦Little or no Cost
The emergence and rise of mass social media.
The DisruptorsInnovations that change the way
a business is conducted.◦Online wedding◦Real estate industry
Industry & Market Disruptors
Questions to help identify disruptors (Disruption Group):
1. Is service or product simpler, cheaper or more accessible?2. Does disruptor change basis of competition with current suppliers?3. Does disruptor have a different business model?4. Does product or service fit with what customers value & pay for?
You and the Traditional Media
Virtual Communities and Virtual WorldVirtual Community – interaction
on the internetVirtual World – user defined 3D
worldBusiness aspects of virtual worlds
Online Communities
Associations
Ethnic
Gender
Affinity
Social Networks Sites
Virtual Worlds
Top 10 Trends for Online Communities
Second Life
Social Networking Web Sites - Examples
Issues For Social Network Services Lack of privacy controlsInappropriate language
translations among countriesFierce competition for usersPrey to illegal activitiesCultural objections may become
volatile
Enterprise Social Networks Characteristics Gated-access approach is
commonCommon interestsSource of information &
assistance for business purposes
Typical modes of interaction with social networks.
Enterprise Social Network InterfacesUtilize existing social networksCreate in-house network & then
use as employee communication tool & form of knowledge management
Conduct business activitiesCreate servicesCreate and/or participate in
social marketplace
Retailers Benefit from Online CommunitiesSource of feedback similar to
focus groupViral marketingIncreased website trafficIncreased sales resulting in profit
YouTube is a Steal!
Tremendous ad-revenue potentialBrand-created entertainment
contentRonaldinho: Touch of Gold
User-driven product advertisingNokia N90
Multichannel word-of-mouth campaign
Customer product reviews
Web 3.0 Structure
1. Application Program Interface Services
2. Aggregation Services3. Application Services 4. Serviced Clients
Managerial Issues
Impact from social networking.Web 2.0 impact.To sponsor, or not, a social
network & all that it would require.
Dealing with risk.
END