seminar „san francisco silicon valley disrupts real...

Seminar „San Francisco Silicon Valley disrupts Real Estate“August 2016

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Program Overview (1)

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Program Overview (2)

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General map

San Francisco & Silicon Valley

S i l i c o n V a l l e y

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Company map

San Francisco & Silicon Valley

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TWITTER HQ Downtown San Francisco since 2012

Corporate Real Estate Policy

Urban office location

Optimal and innovative workplaces

Useful amenities for TWEEPS (Twitter Employees)

A lot of community events

Always willing to improve the HQ

Interactive feedback process on builiding / workplaces /

amenities

Offices, Amenities & Art completely designed in accordance

with the brand TWITTER

TWITTER Headquarter Visit (1)

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Open space policy

Library space

Booth spaces

Rooftop terrace

Event areas

Rooms to book for meetings

Canteens with free food for every

TWEEP

Breakfast

Lunch

Dinner


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“Trendy” Real Estate policy encourages identification of employees

with the brand TWITTER and willingness to work longer


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Facebook HQ in Menlo Park since 2013

Corporate Real Estate Policy

Closed community campus

Only open workplaces

Same desk for every employee

Almost no facebook branding across campus

Somehow different to TWITTER (location, setup, campus,

branding)

Downtown HQ vs. Campus HQ

Facebook Headquarter Visit (1)

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Amenities for the employees:

• Free food on whole campus

• Healthcare for free

• Bicycle store with free repair service

• Gaming house to use while work

Facebook wants their employees to feel comfortable and free

on the campus

“Don’t feel like being at work, while being at work”

More the atmosphere of hanging out with friends than work

Facebook Headquarter Visit (2)

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Google campus Visit (1)

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Google campus Visit (2)

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Cupertino

New Apple Campus

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RUNWAY, www.runway.is

Innovative Workspace Solutions: RUNWAY (1)

Leading incubator/accelerator space

Supporting the growth of extraordinary companies/startups

Only companies allowed (> 2 persons)

“Community to get together and collaborate”

Business Plan check in order to be able to join

Maximum size of company: 12 persons

No sector balance

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RUNWAY, www.runway.is

Innovative Workspace Solutions: RUNWAY (2)

Auxilliary services:

• Consulting / Mentoring

• Legal Council

• Financial Council

• Contact to investors

• Some teaching sessions

• Amazon web storage space

Auxillary services included in price

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Galvanize, www.galvanize.com

RUNWAY vs Galvanize

Innovative Workspace Solutions: Galvanize (3)

Leading incubator/accelerator space

Biggest competitor to RUNWAY

“Learning community” / membership

Everyone is able to join the community

Idea for business enough

Booth spaces to rent for companies

Meeting spaces to rent on hourly basis

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Extensive teaching focus, e.g.

• Master of Science in Data Science

In cooperation with the University of New Haven

• Different workshops on

• Data Science

• App Design

• Web development

Costs: $ 550-1.350 per desk or suite / per month

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MeWe, www.mewe.com

Private communication network (competitor to Facebook)

Focus on user privacy

“MeWe wants to give the world an opportunity”

No data storage / no tracking

No advertisement

Free application to download

Only Upgrades charged ($1.99 – $5.99 per month)

Meeting with Start ups - MeWe (1)

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MeWe, www.mewe.com

Meeting with Start ups – MeWe (2)

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Emberlight, www.emberlight.co

Meeting with Start ups - Emberlight (1)

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Emberlight, www.emberlight.co

New light bulb

Able to be linked with all possibledevices

E.g. with sleeping habits

Bulb: §4.99

Meeting with Start ups - Emberlight (2)

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Lenda, www.lenda.com

Platform for mortgage services

As easy as possible

As cheap as possible

As fast as possible

“We want real-time decisions and communication toshorten the lending process”

Issue:Customer has to provide a lot of data, without any personalcontact to platform

Meeting with Start ups – Lenda (1)

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Lenda, www.lenda.com

Meeting with Start ups - Lenda (2)

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Wefunder, www.wefunder.com

Meeting with Start ups - wefunder (1)

Crowdfunding platform for startups and small businesses

“Venture investing for everyone”

Insider access to high-growth, pre-IPO companies

Not sector specific

Startups have to apply for platform

Due Dilligence d

Minimum investment $100

2% charge

Since 2014 already $16 million invested on wefunder

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wefunder, www.wefunder.com


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wefunder, www.wefunder.com


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HOLOBUILDER, www.holobuilder.com

Meeting with Start ups - HOLOBUILDER (1)

360° Virtual Tours of Real Estate

Flats, Houses, Industrial Sites

Digital Floor plan with 360° pictures

Easy platform

Speaking can be recorded

Founded by German entrepreneur, who moved to SF tostart his company

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HOLOBUILDER, www.holobuilder.com

Meeting with Start ups - HOLOBUILDER (1)

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Veditz, www.veditz.org

Meeting with Start ups - Veditz (1)

Educational Platform for deaf people

First mobile, on-demand and live interactive peer-to-

peer practice platform for deaf community

First mobile and live video paid tutoring service for the

deaf on college subjects (e.g. Math, Science,

Languages)

Worldwide deaf community ( ~ 70 Mio. people)

Already available in six languages

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Veditz, www.veditz.org

Meeting with Start ups - Veditz (2)

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Silicon Valley & Venture Capital (1)

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14 Billion VC investment p.a. (USA)

550 startups per month (USA)

Sandhill Road as “top adress” of all VC investors

Proximity to Standford University

Openness to all startup entrepreneurs

Rapidity in investor decision processes

Current return compression for VC investors

More VC money than good startups

High failure rate

Suspicion by capital markets

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Private Visit: University of Berkeley (1)

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Private Visit: University of Stanford (1)

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Lessons learned (1)

Failing is learning

WE will see chances in allen Lebensbereichen

Sie warden uns alle erreichen und beeinflussen

Bewusstheit über die Wichtigkeit unserer Daten

What does that mean for real estate?

Innovative Real estate solutions

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Lessons learned (2)

Failing is learning






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Lessons learned (3)

Failing is learning






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Lessons learned (4)

Silicon Valley as symbol for new (Real Estate) era

Silicon Valley as „explosive mixture“ of knowledge and money

Stanford University as nucleus of Silicon Valley

„Disruptive innovation“ as maxim of Silicon Valley

„Minimal Viable Product" instead of "Over-Engineering

Analogue working culture despite virtual products (Twitter HQ, Facebook HQ, Apple HQ)

Risk culture in Silicon Valley (Failure Rate: 90%) „Culture of Failure“

"Shooting for the moon" in connection with „high-speed economy"

Era of digital platforms with monopolistic networks (z.B. Google)

Nearly everyone will be involved / impacted

"Digital Colonies“ as a result

How should education change in order to prepare next generations?


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Lessons learned (5)

Silicon Valley

=

Talent + Venture Capital + Readiness to take Risk

+ Educational excellent Infrastructure

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