seminar nasional 2021 - ayu_ws.staff.gunadarma.ac.id

SEMINAR NASIONAL 2021

KONSORSIUM PUBLIKASI ILMIAH BIDANG ILMU BISNIS (KPIBIB)

Menata Ulang Strategi Bisnis pada Era Pasca Pandemi Covid-19:

Peran Penelitian Bisnis dalam Mengidentifikasi Peluang

dan Mengantisipasi Risiko

9 Juni 2021

https://kpibib.or.id/web/

“The essence of how science and technology contributes to society is the creation of new knowledge, and then utilization of that knowledge to boost the prosperity of human lives,

and to solve the various issues facing society” 1

1 Source: https://www.mext.go.jp/component/english/__icsFiles/afieldfile/2011/03/03/1302821_002.pdf

Tentang Konsorsium Ilmu pengetahuan dan teknologi dalam semua bidang ilmu terus mengalami perkembangan. Perguruan tinggi, melalui tridharma-nya, memiliki fungsi dan tanggung jawab dalam menjaga kemurnian ilmu melalui dharma penelitian dan untuk selanjutnya menyebarluaskan pengetahuan dan teknologi tersebut agar bermanfaat bagi kehidupan manusia. Untuk itu, sejumlah perguruan tinggi yang ada di bawah koordinasi dan bimbingan Lembaga Layanan Pendidikan Tinggi Wilayah 3 DKI Jakarta (”LLDIKTI Wlayah 3 DKI Jakarta”) membentuk konsorsium bidang ilmu, dengan salah satunya yaitu ilmu bisnis, dengan tujuan meningkatkan mutu publikasi karya ilmiah, sebaran ilmu pengetahuan, transfer of knowledge antar perguruan tinggi dan meningkatkan kolaborasi.” Pada kesempatan ini, Konsorsium Publikasi Ilmiah Bidang Ilmu Bisnis (KPBIB) mewujudkan kegiatannya dalam bentuk Seminar Nasional. Seminar ini menjadi sarana untuk melakukan diseminasi hasil penelitian dan kolaborasi penelitian dengan tema “Menata Ulang Strategi Bisnis pada Era Pasca Pandemi Covid-19: Peran Penelitian Bisnis dalam Mengidentifikasi Peluang dan Mengantisipasi Risiko”. Tujuan utama penyelenggaraan seminar nasional ini yaitu untuk menyediakan forum ilmiah dan memfasilitasi pertukaran informasi yang diperoleh dari hasil penelitian dan pemerkayaan (enrichment) ilmu pengetahuan dan teknologi di bidang ilmu bisnis. Hal tersebut dilakukan melalui pemaparan dan diskusi mendalam tentang hasil penelitian, konsep pemikiran, dan penarapannya dalam kegiatan bisnis. Penyelenggaraan kegiatan ini juga dimaksudkan, selain sebagai bentuk realisasi erjanjian kerja sama (PKS) antara KPIBIB dengan LLDIKTI Wilayah 3 DKI Jakarta, juga untuk memberikan motivasi dan inspirasi bagi mahasiswa dan dosen dalam melakukan penelitian sebagai bahan utama dalam proses pendidikan dan pengajaran serta bahasan pokok dalam kegiatan pengabdian kepada masyarakat. Lebih jauh lagi, kegiatan ini juga dapat bermanfaat untuk memperkenalkan keberadaan dan kontribusi lembaga pendidikan tinggi serta akademisi bidang ilmu bisnis pada tataran nasional. Pada kesempatan ini, Seminar Nasional dilaksanakan secara luring dan juga daring di Kampus F8 Universitas Gunadarma, Depok, Jawa Barat, pada hari Rabu, 9 Juni 2021.

Sambutan Ketua Panitia Pelaksana Bismillahirrahmanirrahiim. Assalaamu’alaikum warahmatullahi wabarakatuh.

Pada awal 2021, geliat kehidupan akademik perguruan tinggi swasta (PTS) di lingkungan Lembaga Layanan Pendidikan Tinggi Wilayah 3 DKI Jakarta (”LLDIKTI Wlayah 3 DKI Jakarta”) digairahkan dengan wacana pembentukan konsorsium seminar keilmuan. Ide tersebut awalnya digagas dan dicanangkan oleh Kepala LLDIKTI Wilayah III DKI Jakarta, Prof. Dr. Agus Setyobudi, MSc. Setelah melalui sejumlah pertemuan dan pertukaran pikiran dan gagasan, serta persamaan persepsi yang secara intens dilakukan, akhirnya terbentuklah 11 konsorsium bidang ilmu. Satu di antara 11 konsorsium tersebut adalah Konsorsium Publikasi Ilmiah Bidang Ilmu Bisnis (“KPIBIB”) beranggotakan 27 perguruan tinggi swasta di lingkungan LLDIKTI Wilayah III DKI Jakarta yang memiliki program studi yang berkaitan dengan ilmu bisnis. Konsorsium publikasi ilmiah dibentuk dengan maksud dan tujuan untuk memperluas akses dan memfasilitasi mahasiswa dan dosen dalam melakukan publikasi karya ilmiah pada 11 bidang Ilmu dengan wadah yang bermutu. Selain itu, konsorsium juga menjadi wadah dan sarana untuk meningkatkan mutu publikasi karya ilmiah, sebaran ilmu pengetahuan, transfer of knowledge antarperguruan tinggi dan meningkatkan kolaborasi. Maksud dan tujuan pembentukan konsorsium di atas oleh KPIBIB direalisasikan dalam bentuk penyelenggaraan seminar, baik seminar nasional maupun seminar internasional, yang sejatinya diikuti, utamanya, oleh dosen dan mahasiswa dari 27 perguruan tinggi swasta yang menjadi anggota konsorsium. Puji dan syukur kami panjatkan ke hadirat Tuhan Yang Maha Esa, Allah SWT karena berkat, rahmat, dan hidayah-Nya semata KPIBIB berhasil menyelenggarakan Seminar Nasional yang mengambil tema:

“Menata Ulang Strategi Bisnis pada Era Pasca Pandemi Covid-19: Peran Penelitian Bisnis dalam Mengidentifikasi Peluang dan Mengantisipasi Risiko”

Terima kasih yang tak berhingga kami sampaikan kepada para narasumber, baik keynote speaker maupun invited speakers, yang telah berkenan hadir untuk berbagi ilmu pengetahuan dan pengalaman dalam seminar ini. Terima kasih yang sama kami sampaikan kepada para pemakalah yang telah memilih Seminar Nasional ini sebagai forum di mana hasil penelitian mereka dipresentasikan dan didiskusikan. Seminar Nasional ini diyakini menjadi upaya awal kita dalam merealisasikan konsep “science and technology for society, and in society”. Ucapan terima kasih yang juga tak berhingga kami sampaikan kepada pimpinan perguruan tinggi anggota KPIBIB beserta para person in charge atau PIC dari masing-masing perguruan tinggi atas dukungan, koordinasi, dan kerja sama yang terjalin. Mudah-mudahan kerja sama ini di masa depan bisa kita jaga, kita pupuk, dan kita tingkatkan, sehingga seminar nasional ini dapat terselenggara dengan baik.

Seminar Internasional yang insya Allah akan diselenggarakan pada Oktober 2021 mendatang menanti kehadiran dan partisipasi kita semua, baik sebagai narasumber, pemakalah, reviewer, maupun anggota panitia penyelenggara. Akhirnya kami berharap dan berdoa mudah-mudahan semua kegiatan yang kita lakukan dalam seminar nasional ini bernilai ibadah dan mendapat ridho-Nya. Insya Allah. Terima kasih. Wassalaamu’alaikum warahmatullahi wabarakatuh. Jakarta, 9 Juni 2021 Toto Sugiharto, PhD Ketua Panitia Pelaksana Sekretaris KPIBIB LLDIKTI Wilayah 3 DKI Jakarta

Sambutan Ketua KPIBIB Assalaamu’alaikum warahmatullahi wabarakatuh.

Salam sejahtera bagi kita semua. Salah satu amanah yang diemban Konsorsium Publikasi Ilmiah Bidang Ilmu Bisnis (KPIBIB) yang pembentukannya—bersama dengan konsorsium sepuluh bidang ilmu lainnya—diinisiasi oleh Kepala Lembaga LLIDIKTI Wilayah 3 DKI Jakarta, Prof. Dr. Agus Setyobudi, MSc., adalah menyelenggarakan seminar nasional. Berkat kerja sama, koordinasi, dan kerja keras ke-27 perguruan tinggi swasta anggota konsorsium, akhirnya tugas pertama tersebut—Seminar Nasional KPIBIB 2021—dapat diselenggarakan dengan baik. Untuk itu, puji syukur kami panjatkan ke hadirat Tuhan YME, Allah SWT, karena dengan berkat, rahmat, karunia dan ijinNya semata seminar nasional ini dapat terselenggara. Seminar Nasional KPIBIB 2021, sesuai dengan situasi dan kondisi yang dihadapi bangsa dan negara yakni pandemic Covid-19, mengambil tema: Menata Ulang Strategi Bisnis pada Era Pasca Pandemi Covid-19: Peran Penelitian Bisnis dalam Mengidentifikasi Peluang dan Mengantisipasi Risiko. Diharapkan seminar nasional ini menghasilkan luaran yang dapat dijadikan sebagai bahan pertimbangan berbagai pemangku kepentingan dalam mengambil keputusan dan atau kebijakan yang berkaitan dengan bisnis baik dalam masa maupun pasca pandemi Covid-19. Mempersiapkan diri untuk menghadapi situasi yang paling buruk yakni masih panjangnya masa pandemic Covid-19 disertai doa dan harapan agar segera berakhirnya masa pandemic Covid-10 adalah Langkah arif yang harus kita lakukan. Menyelengarakan seminar nasional dengan tema yang berkaitan dengan pandemi Covid-19 adalah satu bentuk nyata dari langkah di atas. Kepada semua pihak yang telah berkontribusi dalam mendukung penyelenggaraan seminar nasional ini—Seminar Nasional KPIBIB 2021—saya atas nama semua pimpinan perguruan tinggi swasta anggota KPIBIB LLDIKTI Wilayah 3 DKI Jakarta menghaturkan terima kasih. Mudah-mudahan semua yang kita lakukan dalam seminar nasional ini bernilai ibadah dan mendapatkan ridhoNya. Wabillahi taufik wal hidayah wassalaamu’alaikum warahmatullahi wabarakatuh. Prof. Dr. E.S. Margianti, SE., MM. Rektor Universitas Gunadarma Ketua KPIBIB LLDIKTI Wilayah 3 DKI Jakarta

Sambutan Kepala LLDIKTI Wilayah 3 DKI Jakarta Assalamualaikum Warahmatullahi Wabarakatuh. Salam sejahtera bagi kita semua, Shalom, Om Swastyastu, Namo Buddhaya, salam Kebajikan. Alhamdulillah, puji dan syukur marilah kita panjatkan ke hadirat Allah SWT, Tuhan Yang Maha Esa. Atas rahmat dan karunia-Nya, hari ini kita masih diberi kesempatan dan kesehatan untuk berkumpul bersama dalam acara Konsorsium Publikasi Ilmiah Bidang Ilmu Bisnis tahun 2021 dengan tema “Menata Ulang Strategi Bisnis pada Era Pasca Pandemi Covid-19: Peran Penelitian Bisnis dalam Mengidentifikasi Peluang dan Mengantisipasi Risiko”. Sudah 1 tahun lebih wabah COVID-19 melanda. Dampak yang ditimbulkan bukan hanya dalam bidang kesehatan saja, tetapi hampir semua sektor termasuk ekonomi. Tidak sedikit perusahaan dan bisnis yang gulung tikar. Bahkan perusahaan berbasis digital terkemuka pun ikut kehabisan nafas dan pada akhirnya melakukan pemangkasan pegawai juga anggaran demi untuk bertahan ditengah pandemi. Akan tetapi, ada juga perusahaan-perusahaan yang mampu beradaptasi dan mampu menunjukan dirinya untuk tetap bertahan di situasi yang penuh ketidakpastian ini. Aktivitas bisnis yang tadinya mengandalkan mobilitas dan komunikasi tatap muka kini tidak lagi relevan. Saat ini moda bekerja dari rumah dengan bermodalkan aplikasi video conference sudah menjadi kebutuhan primer bagi setiap orang. Satu hal yang menjadi kunci dalam berbisnis di masa pandemi adalah dengan bertransformasi digital. Saat ini, cakap dalam memanfaatkan teknologi dan big data merupakan kemampuan yang perlu dimiliki para pebisnis, karena dinamika dan perubahan perilaku pelanggan semakin drastis. Ditambah lagi, dengan adanya social dan physical distancing, perusahaan dituntut untuk terus berinovasi membuat model bisnis baru untuk lebih produktif. Hal ini menjadi new era yang akan menimbulkan resiko baru. Maka manajemen resiko, mitigasi, dan eksplorasi bisnis dapat dikatakan sebagai peluang baru. Dimana perusahaan diharapkan menjadi lebih lincah dengan dukungan transformasi digital sehingga akan tetap bertahan di masa pandemi dan akan muncul nilai baru untuk pelanggannya. Atas nama Lembaga Layanan Pendidikan Tinggi Wilayah 3, kami mengucapkan selamat dan sukses untuk Universitas Gunadarma sebagai host atas diselenggarakannya Konsorsium Publikasi Ilmiah Bidang Ilmu Bisnis tahun 2021 ini. Ini merupakan wujud dari sinergi dengan beberapa Perguruan Tinggi di lingkungan LLDIKTI Wilayah 3 sebagai co-host, dengan tujuan untuk meningkatkan mutu publikasi, baik kuantitas maupun kualitas, serta terciptanya budaya menulis karya ilmiah yang pada akhirnya akan bermuara ke penyebaran ilmu pengetahuan yang masif, baik itu melalui seminar maupun jurnal-jurnal yang bermutu. Kami mengucapkan terima kasih untuk Universitas Gunadarma atas kontribusinya dalam memfasilitasi dosen dan mahasiswa dalam hal publikasi karya ilmiah, meningkatkan

sebaran publikasi, meningkatkan kolaborasi, kerjasama serta transfer knowledge antar perguruan tinggi. Demikianlah sambutan yang dapat saya sampaikan, selamat mengikuti rangkaian kegiatan dari awal hingga akhir sesi, semoga bermanfaat. Salam sehat, Kampus Merdeka, Indonesia Jaya!. Wabillahi taufik wal hidayah wassalaamu’alaikum warahmatullahi wabarakatuh. Prof. Dr. Agus Setyo Budi, MSc Kepala LLDIKTI Wilayah 3 DKI Jakarta

Komite Keilmuan Seminar Nasional

Dr. Bambang Irawan, MSi Institut Ilmu Sosial dan Manajemen STIAMI Dr. Novianita Rulandari, MSi, CiQar Institut Ilmu Sosial dan Manajemen STIAMI Dr. Euis Komalawati, MSi Institut Ilmu Sosial dan Manajemen STIAMI Dr. Klemens Wedanaji Prasastyo Sekolah Tinggi Ilmu Ekonomi Trisakti Dr. Maris Agung Triandewo Sekolah Tinggi Ilmu Ekonomi Trisakti Dr. Julisar Sekolah Tinggi Ilmu Ekonomi Trisakti Dr. Reschiwati, SE, Ak, MM, CA Sekolah Tinggi Ilmu Ekonomi YAI Dr. Alex Zami, SE, MM Sekolah Tinggi Ilmu Ekonomi YAI Dr. Hamilah, SE, MM Sekolah Tinggi Ilmu Ekonomi YAI Dr. Arta Moro Sundjaja Bina Nusantara University Dezie L. Warganegara, PhD Bina Nusantara University Rindang Widuri, PhD Bina Nusantara University Dr. Elia Ardyan Universitas Ciputra Dr. Didi Sundiman Universitas Universal Dr. Nur Budi Mulyono Institut Teknologi Bandung Dr. Hery Winoto, SE, MM, CPHR® Universitas Kristen Krida Wacana Dr. Lambok DR Tampubolon, SE, MSi Universitas Kristen Krida Wacana Dr. Soegeng Wahyoedi, SE, MCom.Ec, CIQaR Universitas Kristen Krida Wacana Dr. Saparso, SE, MM Universitas Kristen Krida Wacana Dr. Daru Asih, MSi Universitas Mercu Buana Dr. Erna Setiany Universitas Mercu Buana Dr. Prio Utomo, ST, MPC Universitas Multimedia Nusantara Dr. Florentina Kurniasari T, SSos, MBM Universitas Multimedia Nusantara Dr. Yosef Budi Susanto, MM Universitas Multimedia Nusantara Dr. Y. Johny Natu Prihanto, MM Universitas Multimedia Nusantara Ringkar Situmorang, PhD Universitas Multimedia Nusantara Dr. Mohammad Annas, STrPar, MM, CSCP Universitas Multimedia Nusantara Dr. Andini Nurwulandari Universitas Nasional Dr. Edi Sugiono Universitas Nasional Kumba Digdowiseiso, PhD Universitas Nasional Dr. Yolanda Masnita Universitas Trisakti Dr. Luki Adiati Universitas Trisakti Leonis Marchalina, Ph.D Universitas Prasetiya Mulya Dr. Y. Arief Rijanto Universitas Prasetiya Mulya Dr. Yane Chandera Universitas Prasetiya Mulya Prof. Dr. Budi Hermana Universitas Gunadarma Prof. Dr. E. Susy Suhendra Universitas Gunadarma Prof. Dr. Dharma Tintri Ediraras Universitas Gunadarma

Program Kegiatan SEMINAR NASIONAL KPIBIB 2021 “Menata Ulang Strategi Bisnis pada Era Pasca Pandemi Covid-19: Peran Penelitian Bisnis dalam Mengidentifikasi Peluang dan Mengantisipasi Risiko” Rabu, 9 Juni 2021

Rabu, 9 Juni 2021 Sesi Pagi

No Waktu Kegiatan

1 07:30-08:00 Pendaftaran Pembicara dan Peserta

2 08:00-08:05 Opening (MC)

3 08:05-08:10 Indonesia Raya

4 08:10-08:15 Prayer

5 08:15-08:30 Laporan Ketua Panitia Seminar Nasional Ir. Toto Sugiharto, MSc, PhD

6 08:30-08:45 Sambutan Ketua KPIBIB Prof.Dr. E.S. Margianti, SE., M.M.

7 08:45-09:00 Sambutan Kepala LLDIKTI Wilayah 3 DKI Jakarta Prof.Dr. Agus Setyo Budi, MSc

8

09:00-09:15

Sambutan dan Pembukaan Secara Resmi Acara KPIBIB Prof. Ainun Na'im, Ph.D, M.B.A

Sektretaris Jenderal Kementerian Pendidikan dan Kebudayaan RI

9 09:15-09:20 Perkenalan Keynote Speaker oleh MC

10

09:20-09:50

Keynote Speech dan Tanya Jawab Citra Jaya, S.Si., M.Phil

Asisten Deputi Bidang Riset Jaminan Kesehatan Nasional BPJS Kesehatan

11 09:50-10:00 Perkenalan Invited Speaker (Pembacaan CV) Moderator Dr. Budi Prijanto (UG)

12 10:00-10:30 Prof. Dr. Hamdy Hady, DEA Universitas Persada Indonesia YAI

Agile Business in Pandemic Situation and VUCA Environment

13

10:30-11:00

Prof. Dr. Ir. Budi Hermana, MM Universitas Gunadarma

Transformasi Digital Dalam Pengelolaan Bisnis Pada Masa dan Pasca Pandemi

14

11:00-11:30

Dr. Ninok Leksono, MA Rektor Universitas Multimedia Nusantara

Peran Technopreneur Dimasa Pandemi

15 11:30-12:10 Tanya Jawab dan Diskusi

16 12:10-13:00 ISOMA

Rabu, 9 Juni 2021 Sesi Siang

17 13:00-14.30 Paralel Session

29 15:00-15:10 Perkenalan Invited Speaker (Pembacaan CV) Moderator Dr. Prio Utomo (UMN)

30

15:10-15:40

Prof. Dr. Ir. Wahyuddin Latunreng, MM Rektor IISM STIAMI

Implementasi Manajemen Risiko pada Industri Penjaminan Pascapandemi Covid-19, pentingkah?

31

15:40-16:10

Dr. Reschiwati, SE, Ak, MM Sekolah Tinggi Ilmu Ekonomi YAI

Peran Akuntansi Dalam Mendukung Pemilihan Strategi Perusahaan Menghadapi Covid 19

32 16:10-16:40 Dr. Keni, SE., MM Universitas Tarumanegara

Memahami Intensi Konsumen Membeli Batik di Masa Pandemi

33 16:40-17:10 Komunike Ringkasan Hasil Seminar

34 17:10-17:25 Sambutan dan Penutup Resmi oleh Prof. Dr. Didin Mukodim, Drs, MM.,

Wakil Rektor IV, Universitas Gunadarma

PROSEDUR PRESENTASI PESERTA DARING Seminar Nasional KPIBIB 2021

Zoom meeting ID 863 7497 2661 , Passcode: KPIBIB21

Pastikan menggunakan Zoom versi terbaru, Zoom dapat diunduh pada laman

https://zoom.us/download#client_4meeting

• Seluruh peserta Seminar Nasional KPIBIB 2021 dapat memasuki ruang virtual pukul

07.30 WIB dengan ketentuan penamaan Zoom:

• Username untuk Panitia = 000_Nama Panitia_Institusi, Contoh :

000_Emmy Indrayani_UG

• Username untuk Pemakalah = 0BR_No ID Pemakalah_Nama

Pemakalah_Institusi, Contoh : 001_A32_Winda Widya_UG

• Username untuk Panitia sekaligus Pemakalah = 0BR_No ID

Pemakalah_Nama Pemakalah_Institusi#, Contoh : 001_A32_Budi

Prijanto_UG#

• Username untuk Moderator Breakout Room = 0MBR_No ID

Pemakalah_Nama Pemakalah_Institusi, Contoh : 0M01_A32_Lana

Sularto_UG

• Username untuk Peserta Umum/Non-Pemakalah = 999_Nama

Peserta_Instansi, Contoh: 999_Caecilia Widi_UG

• Mematikan MIC saat berada di main room serta saat menjadi audiens di breakout

room, namun untuk bertanya dapat melakukan raise hand pada menu Zoom atau

via Chat (Direct Message) ke host / moderator dan akan dibuka oleh host

• Dianjurkan mengaktifkan kamera pada saat presentasi

• Saat istirahat siang (ISHOMA) setelah main session dengan keynote speaker,

peserta dapat tetap berada dalam main room. Penugasan untuk masuk Breakout

Room akan dilakukan oleh host main room setelah istirahat siang dan peserta

cukup MENGKLIK JOIN bila muncul request untuk join ke Breakout Room

• Bagi pemakalah (HARUS berada di breakout room sampai SELESAI presentasi dan

bisa request berpindah ke Breakout Room lain pada host di main room saat selesai

presentasi

• Bagi peserta non-pemakalah boleh berpindah-pindah dengan request ke host

• Penutupan akan dilakukan di Main Room, diharapkan peserta pemakalah tetap

berada di Main Room setelah paralel session berakhir

Terima Kasih untuk peran aktif dari seluruh anggota konsorsium:

Jadwal Presentasi Sesi Paralel

Seminar Nasional 2021 - KPIBIB | 1

Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dedy Kusna Utama, S.Sos, MA (STIAMI) Ruang/Zoom : Breakout Room 1/Sesi 1 Bidang Ilmu : Ekonomi

5-11-1-RV Evaluasi Implementasi Metode Pencatatan Basis Akrual pada Sistem Informasi Pengelolaan Keuangan Daerah Pemerintah Kota Depok

Nanda Yuda Manggala Muin [email protected] Lana Sularto [email protected] 7-14-1-RV

Determinan Nilai Perusahaan Sebelum dan pada Masa Pandemic Covid-19

Sri Ambarwati [email protected] Tri Astuti Salsabila Azzahra 30-61-1-RV

Pengaruh Brand Communication, Brand Experience, dan Brand Image terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi (Studi Perusahaan Ritel Furnitur)

Yohanes Nuhadriel [email protected] Meilia Japiana [email protected] Keni 39-83-1-RV

Faktor-Faktor Keputusan Pembelian Buah Lokal pada Masa Pandemi Covid 19

Resista Vikaliana [email protected] Antoni Ludfi Arifin [email protected] Siti Mariam [email protected] Irwansyah [email protected] Yusup Rachmat Hidayat [email protected] 83-366-1-RV Faktor-Faktor yang Mempengaruhi Tax Avoidance pada Perusahaan

Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di BEI Henni Handari [email protected] Cindy Fitria Febriani



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dr. Zumratul Meini, SE., M.S.E, S.Ak (UNAS) Ruang/Zoom : Breakout Room 2 (Sesi 2) Bidang Ilmu : Ekonomi

53-115-1-SM

Pengembangan dan Pengujian Instrumen Workplace Well-Being dengan Content Validity Ratio

Aris Budi Setyawan [email protected] Caecilia Widi Pratiwi [email protected] Ira Phajar Lestari [email protected] 80-357-1-RV Determinan Kecurangan Laporan Keuangan dalam Perspektif Fraud

Triangle Wiwik Pratiwi [email protected] Priska Maria Janggi 61-140-1-RV Servicescape dan Kualitas Pelayanan dalam Menciptakan Loyalitas

Pelanggan Aldina Shiratina [email protected] Adnan Rajak Nuri Putria Nirba Nirwana 62-142-1-RV Anteseden dan Konsekuensi Work Family Conflict Karyawan Wanita

pada Bank Swasta di Jakarta Selatan Sarfilianty Anggiani [email protected] Netania Emilisa Ashilla Tania Safira 74-313-1-RV Penggunaan Metode Overall Equipment Effectiveness (OEE) untuk

Keefektifan Mesin Haryadi Sarjono [email protected] Brian Prasetya Rikin Heppy Yohanes [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dony Hendarto, S.Sos, M.Si (STIAMI) Ruang/Zoom : Breakout Room 3 (Sesi 3) Bidang Ilmu : Ekonomi, Komunikasi Digital

75-323-1-RV Rancangan Instrumen Pengukur Organizational Citizenship Behavior Dosen Perguruan Tinggi Swasta di Jakarta

Sri Hermawati [email protected] Lies Handrijaningsih [email protected] Titi Nugraheni [email protected] 79-345-1-RV Pengaruh Motivasi Kerja dan Kompensasi terhadap Loyalitas

Karyawan pada PT Galaxy Lima Sekawan di Bekasi Dini Amalia [email protected] 56-130-1-RV Pengaruh Investasi terhadap Gross Domestic Bruto dan

Produktivitas (Studi Kasus Perkebunan di Indonesia) Era 4.0 Wahyu Murti [email protected] Darwati Susilastuti 82-365-1-RV Z-Score Altman Model: Analisis Dampak Prioritas Pembangunan

Infrastruktur Pemerintah pada Perusahaan Sub-Sektor Semen yang Terdaftar di BEI

Ida Musdafia Ibrahim [email protected] Muhammad Adi Ardiansyah 47-98-1-SM

Pengaruh Modal Intelektual, CEO Power, dan Kinerja Keuangan terhadap Nilai Perusahaan

Ridwan Nurul Hidayat [email protected] Erna Setiany 37-100-1-RV Pengaruh Media Sosial Instagram terhadap Minat Pengunjung

Wisata Atlantis Water Adventure Ancol di Jakarta Utara Alfirahmi [email protected] Nur Komalasari Rizky [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Netania Emilisa, SE, MM (USAKTI) Ruang/Zoom : Breakout Room 4 (Sesi 4) Bidang Ilmu : Pemasaran Digital

11-24-1-RV

Faktor-faktor yang Mempengaruhi Minat Menggunakan E-Money Flazz BCA di Kabupaten Tangerang

Dwiki Zarasky [email protected] Lies Handrijangningsih Anisah Septi Mariani TR 22-45-1-RV Keputusan Pembelian Tiket Transportasi Online pada Website

Ditinjau dari Kualitas Pelayanan, Kemudahan, dan Keamanan Irfan Ardiansyah [email protected] Desti Dirnaeni Christera Kuswahyu Indira Tanti Arfianti Dewi 23-47-1-RV Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan

Positive Emotion terhadap Impulse Buying pada Tokopedia Angga Putri Ekanova [email protected] Anisah Lies Handrijaningsih Septi Mariani 24-51-1-RV

Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Variety Of Selection terhadap Impulse Buying pada “Sayur Box”

Tia Chischa A [email protected] Lies Handrijaningsih [email protected]

Septi Mariani [email protected] 26-55-1-RV Analisis Proses Keputusan Pembelian Online pada Shopee Mall

Indonesia Mohammad Sofyan [email protected] Novianita Rulandari Yunita Sari 29-59-1-RV Peran Review Pelanggan pada Platform Marketplace terhadap

Ewom Intention dan Purchase Intention: Suatu Ekspansi atas Model Adopsi Informasi

Whony Rofianto [email protected] Eldino Ivan Pratama Rafly Rafandani Muharramsyach



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dr. Endi Rekarti,SE.,M.S.M. (UMB) Ruang/Zoom : Breakout Room 5 (Sesi 5) Bidang Ilmu : Pemasaran Digital

32-64-1-RV Analisis Faktor-Faktor Pembentuk Brand Awareness, Brand Image dan Brand Loyalty Sektor Pariwisata di Indonesia dengan Menggunakan Model SMM pada Platform TikTok

Santi Rimadias [email protected] Nesta Alvionita Adinda Putri Amelia 35-75-1-RV The Implication of Digital Marketing that Influence the Political

Decision to Vote Yanto Ramli [email protected] Erna Sofriana Imaningsih Aldina Shoratina 28-94-1-RV Faktor Pembentuk Attitude toward Green Product dan Implikasinya

pada Intensi Konsumen: Ekspansi Model Dan Pengujian pada Produk Menstrual Cup

Whony Rofianto [email protected] Annisa Sekar Pratami [email protected] Manda Sabrina [email protected] 41-84-1-SM

Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation during Covid-19 Pandemic

Septi Fahmi Choirisa [email protected] Nosica Rizkalla [email protected] 48-102-1-SM

E-Product Knowledge, E-Social Influence, dan E-Trust dalam Mempengaruhi Keputusan Berdonasi Menggunakan Aplikasi Kitabisa.com

Nanda Della Fitriana [email protected] Hamdan Erna Sofriana Imaningsih 50-106-1-SM Anteseden dan Konsekuensi dari Trust pada Online Marketplace Luki Adiati Pratomo [email protected] Marisa Fitria Andika [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Arni Karina, SE., M.Si.M (UNAS) Ruang/Zoom : Breakout Room 6 (Sesi 6) Bidang Ilmu : Pemasaran Digital

51-108-1-SM Penerapan Digital Marketing Berbasis E-Commerce sebagai Strategi untuk Meningkatkan Pemasaran dan Penjualan Distro Jerseybolaku

Wahyu Supriyatin [email protected] Kausar Japa Wisesha [email protected] 54-120-1-RV Determination and Measurement of Post Advertising Effectiveness

in Instagram Using CRI Method Peni Sawitri [email protected] Hermawan Junianto Irsan [email protected] 64-156-1-RV Pengaruh Kepercayaan, Keamanan, Persepsi Risiko dan Kualitas

Informasi terhadap Loyalitas Konsumen pada Situs Bukalapak Dimoderasi oleh Kepuasan Konsumen

Mujiyana [email protected] Sahni Damerianta [email protected] Putri Perdana Nurzikriah [email protected] 66-162-1-RV Peran CRM terhadap Perbankan Nasional di Masa Pandemi Hendry Hartono [email protected] 69-200-1-RV Persepsi Konsumen Mengenai Peluang E-Marketplace Agribisnis di

Indonesia Reni Diah Kusumawati [email protected] Teddy Oswari Tristyanti Yusnitasari Himanshu Dutt 72-266-1-RV Apakah Pandemi Covid-19 Berdampak Langsung pada Tingkat

Kepercayaan dan Komitmen Konsumen terhadap Rumah Sakit sebagai Penyedia Jasa Layanan Kesehatan di Yogyakarta

Yuni Heryanti [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dr. Ir. Sevenpri Candra, S.Kom., SE, MM, ASEAN Eng. - BINUS Ruang/Zoom : Breakout Room 7 (Sesi 7) Bidang Ilmu : Pemasaran Digital, Ekonomi Digital dan Model Bisnis Baru

85-369-1-RV

Pengaruh Brand Familiarity, Customer Involvement, Customer Brand Engagement, dan Self-Identification terhadap Word-of-Mouth pada Marketplace di Indonesia

Arief Wicaksana [email protected] Renny Risqiani [email protected] 19-42-1-RV

Presepsi Kemudahan, Customer Relationship Management dan Kualitas Layanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Pengguna E-Wallet Dana di Kota Bekasi

Desti Dirnaeni [email protected] Lies Handrijaningsih Septi Mariani T.R Anisah 25-53-1-RV

Analisis Pengaruh Technological Innovativeness terhadap Perceived Usefulness, Perceived Ease of Use, dan Perceived Playfulness serta Implikasinya terhadap Usage Intention: Telaah pada Pengguna Aplikasi Linkaja

Evan Tehdi [email protected] Florentina Kurniasari 34-73-1-SM Analysis of Factors Affecting the Amount of Tradition Tourists to

Indonesia Armaini Akhirson [email protected] Deo Nuosa Anggoro Safwani 45-92-1-RV

Penerapan Protokol Kesehatan dalam Menghadapi Pandemi Covid-19 di Taman Margasatwa Ragunan

Armaini Akhirson [email protected] Lia Dwi Yanti [email protected] 52-114-1-RV Tantangan dalam Penerapan dan Pengembangan E-logistik di

Negara Berkembang La Ode Sabaruddin [email protected] Yuli Evitha [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Arief Bowo Prayoga Kasmo, PhD – UMB Ruang/Zoom : Breakout Room 8 (Sesi 8) Bidang Ilmu : Ekonomi Digital dan Model Bisnis Baru, Ekonomi Syariah

58-133-1-RV Strategi Berbasis Risiko untuk Pemulihan Bisnis Pariwisata dalam Normal Baru

Daryanto Hesti Wibowo [email protected] Wahyuddin Latunreng 59-136-1-RV Pandemi dan Kinerja Pasar Saham Indonesia Intan Surya Lesmana [email protected] Siti Saadah 67-167-1-RV Faktor-faktor yang Mempengaruhi Kepuasan Pembeli Kopi

Kemasan pada Marketplace di Indonesia Dadik Shukurnianto [email protected] Ary Putra Rulvi Raditya Hardianto Putra Arta Moro Sundjaja 68-169-1-RV

Eco Literacy: Apakah Ini Penting untuk Keinginan Membeli Produk Ramah Lingkungan - Willingness to Pay Green Products?

Dr. Yolanda Masnita [email protected] Muhammad Rizki Fathureza 73-281-1 -RV

Meretas Efek Digital Culture terhadap Holistic Work Engagement pada Pegawai Milenial Dki Jaya Semasa Covid-19

Nopriadi Saputra [email protected] Engkos Achmad Kuncoro Farhan Fitt Fanani 46-97-1-RV

Analisis Pengaruh Current Account Saving Account, Operating Efficiency Ratio, Dan Fee Based Income terhadap Profitabilitas pada Bank Umum Syariah Devisa Periode 2015 – 2019

Rika Anjani [email protected] Hendrawati [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dr. Lana Sularto (UG) Ruang/Zoom : Breakout Room 9 (Sesi 9) Bidang Ilmu : Pajak

36-78-1-SM Analisis Faktor yang Berpengaruh terhadap Agresivitas Pajak Sagita Anggraeni [email protected] Yananto Mihadi Putra [email protected] 42-86-1-SM Analisis Pengaruh Likuiditas, Profitabilitas, dan Biaya Operasional

terhadap Pajak Penghasilan Badan Bertilia lina kusrina [email protected] Putri Desti Fatwah Fatimah [email protected] 49-104-1-SM Tinjauan Asas Keadilan Dana bagi Hasil Pajak Penghasilan dari

Pemerintah Pusat Ke Pemerintah Daerah di Indonesia Dwikora Harjo [email protected] Novianita Rulandari 55-123-1-RV Urgensi dan Dampak Penerapan Green Taxes dalam Mendorong

Green Business Pasca Covid 19 Notika Rahmi [email protected] Selvi Agitta Sofyan Purwaningtias 57-134-1-RV Virtual Concert sebagai Alternatif Penerimaan Pajak dari Konser

Musik di Masa Pandemi Covid-19 (Studi Kasus pada Konser Musik di DKI Jakarta)

Mainita Hidayati [email protected], Ratih Kumala [email protected]



Hari : Rabu Tanggal : 9 Juni 2021 Sesi : Paralel Jam : 13.00-14.30 Moderator : Dr. Henny Setyo Lestari, MM (USAKTI) Ruang/Zoom : Breakout Room 10 (Sesi 10) Bidang Ilmu : Akuntansi Digital, Asuransi

15-37-1-RV Analisa Faktor-Faktor yang Mempengaruhi Adopsi Remote Audit saat Pandemik C19

Cicilia Erly Istia [email protected] Caecilia Widi Pratiwi Dharma Tintri Ediraras E.S Margianti 18-34-1-RV Pengaruh Free Cash Flow, Likuiditas, dan Leverage terhadap

Dividend Payout Ratio pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2014 – 2019

Nelli Novyarni [email protected] Endah Eklesiawati 33-71-1-RV Analisis Pengaruh Likuiditas, Jumlah Aset, Profitabilitas, dan Stuktur

Modal terhadap Nilai Perusahaan Agatha Shinta Permata Sari [email protected] Stefanus Ariyanto [email protected] 63-150-1-RV Pengaruh Net Profit Margin terhadap Harga Saham dengan Earning

Per Share sebagai Variabel Pemoderasi Studi Kasus pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2015 - 2019

Budi Prijanto [email protected] Dian Indah Pertiwi [email protected] 8-16-1-RV Implementasi Manajemen Risiko pada Industri Penjaminan

Pascapandemi Covid 19, Pentingkah: Sebuah Kajian Literatur Antoni Ludfi Arifin [email protected] Wahyuddin Latunreng 27-57-1-RV General Insurance Subsector Performance in 2020/2021, Does the

Covid-19 Pandemic Matter? (A Preliminary Investigation) Toto Sugiharto [email protected]

Kumpulan Abstrak Seminar Nasional 2021 - KPIBIB


EKONOMI

5-11-1-RV

Evaluasi Implementasi Metode Pencatatan Basis Akrual pada Sistem Informasi Pengelolaan Keuangan Daerah Pemerintah Kota Depok

Nanda Yuda Manggala Muin Lana larto

[email protected] [email protected]

This study analyzes the software quality test at Sistem Informasi Pengelolaan Keuangan Daerah (SIPKD) Pemerintah Kota Depok by testing aspects of the accountability menu using ISO / IEC 25010 characteristics with 3 characteristics used are Functional Suitability, Performance Efficiency, and Compatibility. Furthermore, the conformity test is also carried out against Government Regulation Number 71 of 2010 concerning Government Accounting Standards from the output of the SIPKD in the form of Financial Statements for 2014 which still use a cash basis and for 2015, 2016, 2017, 2018 and 2019 which have used the basis accruals. From the research results obtained based on functional suitability testing with black box testing at SIPKD has been running well, performance efficiency testing with black box testing on SIPKD has been running well even though for capacity testing using load testing cannot be done because SIPKD network still uses an intranet, SIPKD compatibility test can run on Internet Explorer but cannot be run on other web browsers, The application of the accrual basis to the Financial Statements of Pemerintah Kota Depok is in accordance with the Regulations Government Number 71 of 2010 concerning Government Accounting Standards, The performance of the financial reports of Pemerintah Kota Depok from 2014 to 2019 is quite good, this can be seen from the trend of SILPA values that have tended to decline from 2015 to 2019 and successively received an Unqualified Opinion (UO) from Badan Pemeriksa Keuangan Republik Indonesia Keywords: Regional Financial Management Information System, ISO / IEC 25010:

2010, Government Accounting Standards.

7-14-1-RV

Determinan Nilai Perusahaan Sebelum dan pada Masa Pandemic Covid-19 Sri Ambarwati Tri Astuti

Salsabila Azzahra

[email protected]

Coronavirus disease 2019 (Covid-19) was first announced in Indonesia on March 2, 2020. The Covid-19 pandemic carries a very bad risk for the world economy, especially in the trade and investment sectors. This study aims to see the difference in the effect of financial ratios and during the Covid-19 pandemic on manufacturing companies in the consumer goods sector. The method used in this research is quantitative method using secondary data from the company's financial statements for the first quarter of 2019 and 2020. The results of this study indicate that (1) the Current Ratio before the Covid-19 pandemic had a significant negative effect on firm value, while Current The



ratio during the Covid-19 pandemic did not have a significant effect on the firm value variable, (2) the Debt to Equity Ratio before the Covid-19 pandemic had a significant negative effect on the firm value variable, while the Debt to Equity Ratio during the Covid-19 pandemic had no significant effect on company value, (3) Return on Assets before and during the Covid-19 pandemic did not have a significant effect on the firm value variable, (4) Return on Equity before and during the Covid-19 pandemic had no significant effect on firm value, (5) Net Profit margin has a significant negative effect on firm value before and during pandemi Covid-19, and (6) company size has a significant positive effect on company value before and during the Covid-19 pandemic. In general, there is not much difference in the effect of the influence of financial ratios and company size before and during the Covid-19 pandemic, because the time spent is only in the 3rd quarter which causes the accumulated influence to be insufficient to observe Keywords: Covid-19, Financial Ratio, Company Size, Price to Book Value

30-61-1-RV

Pengaruh Brand Communication, Brand Experience, dan Brand Image terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi

(Studi Perusahaan Ritel Furnitur) Yohanes Nuhadriel Meilia Japiana Keni


Retail is one of the industries that most influences the performance of the national economy. As the growth and proliferation of housing and office projects have opened doors of opportunities for the development of the retail industry in Indonesia, however, the Covid-19 pandemic has caused the retail industry in Indonesia, especially furniture, to experience an unpredictable decline, from cutting wages to employees. Therefore, in order to provide a competitive advantage and business continuity, the retail industry needs to hone itself by maintaining and increasing customer loyalty. This study aims to test empirically whether there is an effect of 1) brand communication, brand experience, and brand image brand loyalty. 2) brand communication, brand experience, and brand image on brand trust. 3) brand trust on brand loyalty. 4) brand trust mediates brand communication, brand experience, and brand image to brand loyalty. Samples were collected using non-probability sampling method with convenience sampling technique to 78 respondents. The research hypothesis testing was done by using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of this study indicate that brand communication, brand experience, and brand image have no significant effect on brand loyalty. Brand trust has a significant effect on brand loyalty. Brand communication has no significant effect on trust, while brand experience and image have a significant effect on brand trust. Brand trust is not able to mediate brand communication on brand loyalty, while brand trust can mediate the effect of brand experience and brand image on brand loyalty.



Keywords: Brand Communication, Brand Experience, Brand Image, Brand Trust, Brand Loyalty

39-83-1-RV

Faktor-Faktor Keputusan Pembelian Buah Lokal pada Masa Pandemi Covid 19

Resista Vikaliana Antoni Ludfi Arifin Siti Mariam Irwansyah Yusup Rachmat Hidayat

[email protected], [email protected],

[email protected], [email protected]

[email protected]

This study aims to determine the factors that encourage consumers to decide to buy local fruit during the Covid 19 pandemic. The study was conducted during the Covid 19 pandemic in 2020 with a quantitative approach. Data collection was carried out through a questionnaire on 322 samples, which were then analyzed by factor analysis. The results showed that of the 10 factors studied, namely local fruit diversity, local fruit quality, local fruit cleanliness, local fruit freshness, local fruit prices, healthy lifestyle, income level, wants and needs, local fruit shape, and local fruit color, then reduced to two variables, namely the variable quality perception and consumer preference variables.. Keywords: buying decision. local fruit, Covid 19 pandemic, factor analysis

83-366-1-RV

Faktor-Faktor yang Mempengaruhi Tax Avoidance pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di BEI

Henni Handari Cindy Fitria Febriani

[email protected]

This study aims to test empirically whether profitability, leverage and firm size have an effect on tax avoidance in consumer goods manufacturing companies listed on the Indonesia Stock Exchange. Sources of data in this study are secondary data, the type of explanatory research and data collection techniques are documentation studies. The population in this study were consumer goods manufacturing companies listed on the Indonesia Stock Exchange for 5 (five) years of the study period, namely 2015-2019 by using the purposive sampling method. There are 9 (nine) companies that meet the criteria for the research sample. The independent variables in this study are profitability, leverage and company size. While the dependent variable is tax avoidance. The analysis test used in this research is panel data regression analysis using the program Eviews version 9.0. Partially, the results show that the variable profitability and firm size have an effect on tax avoidance, this indicates that in the consumer goods industry sector companies have high ROA and Size indicating tax avoidance, while company size variable has no effect on tax avoidance, this means



that in the consumer goods sector company with a high DER value does not have an effect on tax avoidance. companies have an effect on tax avoidance. Keywords: Profitability, Leverage, Company Size, Tax Avoidance

53-115-1-SM

Pengembangan dan Pengujian Instrumen Workplace Well-Being dengan Content Validity Ratio

Aris Budi Setyawan Caecillia Widi Pratiwi

Ira Phajar Lestari


[email protected]

The importance and the number of Workplace Well-being variables in various organizational behavior studies requires a valid and reliable measurement instrument for this variable. By using a group of experts as a panel, content validity ratio (CVR) can be used to test the feasibility of the instrument being built. The test results show that in general, the intrinsic and extrinsic dimension question items built to measure the Workplace Well-being variable show a score above 1, so it is feasible to be used as a research instrument to this variable.. Keywords: Workplace Well-being, Organization, Content Validity Ratio.

80-357-1-RV

Determinan Kecurangan Laporan Keuangan dalam Perspektif Fraud Triangle

Wiwik Pratiwi

Priska Maria Janggi [email protected]

This study aims to determine the causes of financial statement fraud caused by pressure, opportunity, and razionalisation which proxied by variables of financial stability, financial targets, effective monitoring, and auditor change. This study used secondary data with a population of 40 manufacturing companies in the consumer goods industry sector which were listed on the Indonesia Stock Exchange in 2016-2019. The sampling technique used purposive sampling with the condition that it does not experience delisting and provides financial reports as of December 31 during the study period, then the results of 20 companies are obtained. Data processing used the program Eviews 9.0 with descriptive statistical analysis, multiple linear regression, and hypothesis test. Based on the conclusion of the study, financial target and effective monitoring variables have a significant positive effect on financial statement fraud, while financial stability and auditor change have no significant effect on financial statement fraud.



Simultaneously the results of this study indicate that the variables of financial stability, financial targets, effective monitoring, and auditor change affect the financial statement fraud. Keywords: Auditor Change.Fraud, Stability,Financial Effective

61-140-1-RV Servicescape dan Kualitas Pelayanan dalam Menciptakan Loyalitas

Pelanggan Aldina Shiratina Adnan Rajak Nuri Putria Nirba Nirwana

[email protected]

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research is to analyze the effect of servicescape on customer loyalty, the effect of servicescape on service quality, the effect of service quality on customer loyalty, and the effect of servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study, is Servicescape has an effect on service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members. Keywords: Cooperative, Gender, Servicescape, Service Quality, Customer Loyalt

62-142-1-RV

Anteseden dan Konsekuensi Work Family Conflict Karyawan Wanita pada Bank Swasta di Jakarta Selatan

Sarfilianty Anggiani Netania Emilisa Ashilla Tania Safira

[email protected]

This study analyzes the antecedents and consequences of work-family conflicts of female employees who work at private banks in South Jakarta. The data used in this study are primary data by distributing questionnaires online. The sample was drawn using the purposive sampling method and collected as many as 138 respondents. The technique used in this research is a test instrument that consists of a validity test and a reliability test. The regression method using SmartPLS was used to analyze the data. The results of this study are that job insecurity, and emotional exhaustion has a positive and significant effect on work-family conflicts. Furthermore, the work-family



conflict has a negative effect on organizational commitment but is not proven to affect job satisfaction. Keywords: Job Insecurity, Emotional Exhaustion, Work Family Conflict, Job

Satisfaction, Organizational Commitment

74-313-1-RV

Penggunaan Metode Overall Equipment Effectiveness (OEE) untuk Keefektifan Mesin

Haryadi Sarjono Brian Prasetya Rikin Heppy Yohanes

[email protected]

[email protected]

PT. XYZ which is a manufacturing company with health products as the main product. Overall Equipment Effectiveness (OEE) and six big losses as a step to improve existing problems. OEE is used to determine the value of the effectiveness of the engine and the cause of the problem can be solved by using six big losses. The results of this study can be seen from the OEE values, it needs 3 (three) ratio calculations, namely the Availability Ratio, Performance Ratio and Quality Ratio. Based on the results of OEE calculations on Line A machines at PT. XYZ with an average above 90% where the OEE value is international standard, with an Availability Ratio of 92.68%, a Performance Ratio of 100.87%, a Quality Ratio value of 99.38% and an average OEE of 97.64%. While the factors that have the potential to cause damage to line A and the greatest losses caused by the high value of Reduce Speed. Keywords: Line A Machine, Overall Equipment Effectiveness (OEE), Six Big Losses

75-323-1-RV Rancangan Instrumen Pengukur Organizational Citizenship Behavior Dosen

Perguruan Tinggi Swasta Di Jakarta Sri Hermawati Lies Hendrijaningsih Titi Nugraheni


[email protected]

Many studies have been conducted to find out the various factors that influence the career success of individuals in organizations. Several studies have shown that one of the factors that play a role in an individual's career is Organizational Citizenship Behavior (OCB). Allison (2001) states that OCB refers to the extra role behavior of employees, namely behavior that is voluntary and exceeds normal role expectations. Various studies have shown that the application of OCB has a strong positive impact on various individual work results. Given the role and impact of OCB in the organization, it is necessary to develop an appropriate instrument to measure OCB. The OCB measuring instrument is composed of five dimensions, namely altruism, politeness, awareness, sportsmanship, and citizenship. The reliability test was carried



out by looking at the Cronbach Alpha statistics. This validity test uses Content Validity Ratio. The validity of the contents of the instrument was obtained by providing a questionnaire designed to the panelists consisting of experts working in the field of psychology and management education. Testing the validity of items as a variable measure was also carried out using Principal Component Analysis (PCA) analysis. The PCA test results show the formation of 10 variables that can be used to measure OCB among lecturers. The total statement items that make up the 10 variables are 36 statement items. Keywords: instrumen, Organizational Citizenship Behavior, Content Validity Ratio,

Principal Component Analysis

79-345-1-RV Pengaruh Motivasi Kerja dan Kompensasi terhadap Loyalitas Karyawan

pada PT. Galaxy Lima Sekawan Di Bekasi

Dini Amalia [email protected]

Penelitian ini merupakan penelitian kuantititatif yang bertujuan untuk menguji apakah terdapat pengaruh motivasi kerja dan kompensasi terhadap loyalitas karyawan pada PT. Galaxy Lima Sekawan di Bekasi. Penelitian ini didasari oleh beberapa teori yang mendukung , yang berhubungan dengan Motivasi Kerja dan Kompensasi terhadap Loyalitas Karyawan. Sampel pada penelitian ini adalah pegawai PT. Galaxy Lima Sekawan di Bekasi yang diambil secara acak. Setelah pengumpulan data selesai maka langsung dilakukan pengolahan data penelitian dengan melakukan pengujian regresi linier berganda untuk mengetahui hasil dari hubungan variabel yang diteliti dengan menggunakan aplikasi SPSS 21. Penelitian ini berhasil membuktikan adanya pengaruh positif yang signifikan terhadap variabel Motivasi Kerja dan Kompensasi baik secara parsial maupun simultan terhadap Loyalitas Karyawan pada PT. Galaxy Lima Sekawan di Bekasi. Variabel Motivasi Kerja terbukti secara parsial berpengaruh terhadap Loyalitas Karyawan dengan nilai sig 0,000 < dari 0,050 dan nilai koefisien berganda 0,373 mempunyai t hitung 5,895 > dari t tabel 1,98. Variabel Motivasi terbukti secara parsial terhadap Loyalitas Karyawan dengan nilai sig 0,011 < dari 0,050 dan nilai koefisien berganda 0,459 mempunyai t hitung 2,586 > dari t tabel 1.98. Variabel Motivasi kerja dan Kompensasi secara simultan berpengaruh positif signifikan terhadap Loyalitas karyawan dan nilai sig sebesar 0,000 < 0,050 dan terbutki secara bersama-sama berpengaruh positif signifikan nilai F hitung sebesar 93,275 > dari F tabel 2,70. Dengan Koefisien determinasi dari Motivasi Kerja dan Kompensasi secara simultan terhadap Loyalitas Karyawan adalah sebesar 65,8%, sisanya 34,2%. Kata Kunci: Motivasi Kerja(X1) dan Kompensasi(X2) terhadap Loyalitas Karyawan(Y)



56-130-1-RV Pengaruh Investasi terhadap Gross Domestic Bruto dan Produktivitas (Studi

Kasus Perkebunan Di Indonesia) Era 4,0 Wahyu Murti Darwati Susilastuti

[email protected]

Industri domestik perkebunan diantaranya dalam bentuk perusahaan perkebunan. Manajemen perkebunan berorientasi eksport, kinerjanya ditentukan oleh produktivitasnya yang dipengaruhi baik faktor internal maupun eksternal. Tujuan dari penelitian ini yaitu (1) mengetahui pengaruh investasi perkebunan terhadap produk domestic bruto di Indonesia dan (2) untuk mengetahui pengaruh investasi perkebunan terhadap produktivitas perkebunan di Indonesia. Metode penentuan daerah penelitian dilakukan secara purposive yaitu perkebunan di Indonesia. Penelitian ini menggunakan data sekunder tahunantime series tahun 1990 sampai dengan tahun 2019, dengan metode analisis dataregresi linier OLS. Hasil penelitiannya adalah Investasi perkebunan berpengaruh signifikan dan positip terhadap GDP Perkebunan, dan Investasi perkebunan berpengaruh signifikan dan positif terhadap produktivitas perkebunan. Temuan penelitiannya adalah bahwa Investasi berpengaruh kuat dan besar terhadap pembentukan GDP Perkebunan dan Produktivitasnya. Kata Kunci: GDP perkebunan; investasi perkebunan;produktivitas perkebunan

82-365-1-RV Z-Score Altman Model: Analisis Dampak Prioritas Pembangunan

Infrastruktur Pemerintah pada Perusahaan Sub-Sektor Semen yang Terdaftar Di BEI

Ida Musdafia Ibrahim Muhammad Adi Ardiansyah

[email protected]

Infrastructure development has become a priority for the Indonesian government. This study aims to prove that these development priorities have a positive impact on the financial conditions of the cement sub-sector industrial companies. The research analysis tool uses the Z-Score method to determine the occurrence of financial distress in cement sub-sector companies listed on the IDX for the 2014-2018 period. This research approach uses descriptive verification to analyze the results of the z score calculation. The research data is in the form of secondary data on published financial reports. The results showed that the financial performance of cement industry companies had decreased. The results showed that infrastructure development priorities did not have a positive impact on the financial reports for the 2014-2018 period.



This can be seen in the financial performance of the 6 companies studied experiencing financial difficulties because they are in the red zone as evidenced by the value of Z <1.8.

Kata Kunci: Financial Distress, Working Capital to Total Asset, Retained Earning to

Total Asset, Earning Before Interest and Tax to Total Asset, Market Value of Equity to Book Value of Total Liabilities, Sales to Total Asset

47-98-1-SM

Pengaruh Modal Intelektual, CEO Power, Kinerja Keuangan terhadap Nilai Perusahaan

Ridwan Nurul Hidayat Erna Setiany

[email protected]

This research is aiming to find out about the influence intellectual capital, CEO Power and financial performace to firm value. The dependent variable which is firm value is adjusted to the Tobin’s Q. Independent variable which is intellectual capital is adjusted to the VAICTM, CEO Power is adjusted to the percentage of CEO share’s and financial performace is adjusted to the ROE (Return on Equity). The research was quantitative dan the research method used secondary data was obtained from official IDX website (www.idx.co.id). The population of this research is 181 manufacturing companies and The sampling technique used purposive samping method by determining some criteria, so that the sample have 72 manufacturing companies listed on the Indonesia Stock Exchange in 2017-2019. During the observation period, the research data were not normally distributed. So, this research was used data transform with natural logic formula (LN) in normality test and heteroscedasticity test. After transformation, based on the normality test, heteroscedasticity test and multicollinearity test found no deviating variables from the classical assumption test. This shows the available data has met the requirements using a regression equation model. Data analysis was done by multiple linear regression analysis with signification 0.05 (5%).. The results of this research shows that intellectual capital doesn’t have influence to firm value, CEO Power doesn’t have influence to firm value but for financial performance have significant influence to firm value. Keywords: Intellectual Capital, CEO Power, financial performance, firm value



KOMUNIKASI DIGITAL

37-100-1-RV Pengaruh Media Sosial Instagram terhadap Minat Pengunjung Wisata

Atlantis Water Adventure Ancol di Jakarta Utara Alfirahmi Nur Komalasari Rizky


The digital technology development and communication problems in marketing products during the covid-19 pandemic, become the background in this research. Covid-19 pandemic confines socialization, interaction, and also corporate marketing activities. Covid-19 pandemic changes the communication patterns through digital technology. This pattern of communication through digital technology such as social 319media Instagram is also used by Atlantis Water Adventure Ancol in North Jakarta. Atlantis Water Adventure Ancol in North Jakarta uses Instagram to marketing and informing things related to its products on social media. The purpose of this research was to see the influence of social media visitors toward the interest of visitors of the Atlantis Water Adventure Ancol Tourism in North Jakarta. This research uses quantitative research with a purposive sampling technique. The technique data accumulations by questionnaire, and uses a Likert scale to measure the data. The data in this research were analyzed using simple regression techniques, the t-test score is 12.407 and the T-table score is 1.977. The results of this research show that based on calculations and testing on SPSS 24.0 Windows, the result of the R-square value is 0.533, which means that the social media variable Instagram (X) has an influence on the visitor interest variable (Y) value is 0.533. That means the social media Instagram variables affect the interest of visitors to the Atlantis Water Adventure Ancol in North Jakarta is 53.3%. Keywords: Technology Digital, Instagram, Tourism



PEMASARAN DIGITAL

11-24-1-RV

Faktor-Faktor yang Mempengaruhi Minat Menggunakan E-Money Flazz BCA di Kabupaten Tangerang

Dwiki Zarasky Lies Handrijaningsih Anisah Septi Mariani T.R

[email protected]

Technological support for innovation brings changes in people's needs for a payment instrument that can meet speed, accuracy, and security in every electronic transaction. The electronic payment system or payment with electronic money (e-money) is influenced by advances in technological developments and changes in people's lifestyles. This study aims to determine the trust, social influence, perceived benefits, and risk perceptions of the interest in using BCA E-Money Flazz in Tangerang City. Methods of data collection using questionnaires. The data of this research are primary data, the determination of the sample uses a purposive sampling technique, and the respondents are consumers of e-money Flazz BCA in Tangerang City. The analytical tools in this study consist of; validity test, reliability test, classical assumption test, multiple linear regression, t test, f test, and determination test. Processing the results of the questionnaire in this study using SPSS (Statistical Product and Service Solutions). The results showed that trust, social influence, and perceived benefits influenced the interest in using partially and simultaneously on the interest in using e-money. Keywords: Trust, Social Influence, Perception of Benefits, Interest in Using.

22-45-1-RV Keputusan Pembelian Tiket Transportasi Online pada Website Ditinjau dari

Kualitas Pelayanan, Kemudahan, dan Keamanan Irfan Ardiansyah Desti Dirnaeni Christera Kuswahyu Indira Tanti Arfianti Dewi

[email protected]

The purpose of this study was to partially determine the effect of service quality, convenience and security on purchasing decisions on online transportation tickets on the Traveloka, Tiket.com and Tripadvisor websites. And to find out which of the three websites is the contribution of the independent variable to the dependent variable, which is closest to number one. The method used in this research is primary by distributing questionnaires online to 384 respondents in Bekasi City. The objects in this research are Traveloka, Tiket.com and Tripadvisor. The analytical tool used is multiple linear regression test, T test and F test. The results showed that the three websites (traveloka, tiket.com, tripadvisor) partially in service quality and



convenience variables affect purchasing decisions, while in the security variable only tickets. com which has an effect on purchasing decisions. Of the three websites (traveloka, tiket.com, tripadvisor), the contribution of the independent variable to the dependent variable which is closest to the number one is Tiket.com. Keywords: Service Quality, Ease, Security, Purchase Decision

23-47-1-RV Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Positive

Emotion terhadap Impulse Buying pada Tokopedia Angga Putri Ekanova Anisah Lies Handrijaningsih

Septi Mariani

[email protected]

The advancement of communication and information technology is increasing rapidly. Utilization of the Internet cannot be separated from people's lives, so companies use internet services for personal or business activities. One of the e-commerce businesses is Tokopedia. The research objective was to determine and analyze the effect of hedonic shopping motivation, shopping lifestyle, positive emotion, and variety of selection on impulse buying on Tokopedia. The population in this study were consumers who used the Tokopedia application with a sample of 100 respondents. The sampling technique used was non-probability sampling and purposive sampling method. The test stages carried out were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t test, F test, and coefficient of determination. The results of this study indicate that partially shopping lifestyle and positive emotion affect impulse buying on Tokopedia. Simultaneously hedonic shopping motivation, shopping lifestyle, and positive emotion affect impulse buying on Tokopedia. Keywords: Hedonic Shopping Motivation, Shopping Lifestyle, Positive Emotion,

Impulse Buying

24-51-1-RV

Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Variety Of Selection terhadap Impulse Buying pada “Sayur Box”

Tia Chischa A Lies Handrijaningsih Septi Mariani

[email protected]

[email protected]

[email protected]

The COVID-19 pandemic that has hit Indonesia and the world recently has paralyzed several sectors of life, especially the economy. The application of social distancing restrictions causes a shift in the behavior of people who tend to choose to shop online rather than conventionally. “Sayur Box” is an online shop that operates as a vegetable



and fruit seller in urban areas around Jabodetabek. Purchase transactions are made through online shopping applications, sometimes without realizing it by consumers purchasing a product that was not planned or wanted beforehand. This phenomenon is often referred to as impulse buying or impulsive buying. Several factors influence impulse buying, including Hedonic Shopping Motivation, Shopping Lifestyle, and Variety Of Selection. So the purpose of this study is to see the influence of these factors on the “Sayur Box” online shop. The population in this study were consumers who used the “Sayur Box” application with a sample of 100 respondents. The sampling technique is a non-probability sampling technique. The method used is purposive sampling. The analytical tool used is the simultaneous test (f-test) and partial test (t-test). From these tests, the results of the research show that partially and simultaneously, hedonic shopping motivation, shopping lifestyle, and variety of selection factors have an effect on impulse buying at the “Sayur Box” online shop. Keyword: Hedonic Shopping Motivation, Shopping Lifestyle, Variety Of Selection,

Impulse Buying

26-55-1-RV Analisis Proses Keputusan Pembelian Online pada Shopee Mall Indonesia

Mohammad Sofyan Novianita Rulandari Yunita Sari

[email protected]

The research aims to find out the process of decisions online shopping at Shopee Mall in Indonesia during the Covid-19 Pandemic. Using a descriptive qualitative method of 262 customers/sellers. The results showed a change in the process of decisions online shopping from the introduction of needs as the first process into the second. caused because during the pandemic covid-19 enforced work from home, learning from home so that customers sellers have free time to find a lot of information in the fulfillment of needs. The search for information to decide to buy a product, involves less effort and time, relying more on personal knowledge than outside information. Increased online shopping by female customers dominated by students in DKI Jakarta Province for the purchase of cosmetics, clothing, and shoes. Ease of information search, need education how to online shopping good, true and safe from online shop scams, and understanding of rights and obligations as a consumer. Keywords: Problem Recognition, Information Research, Evaluation of Alternatives, Purchase Decision, Post-purchase Decision



29-59-1-RV Peran Review Pelanggan pada Platform Marketplace terhadap Ewom Intention dan Purchase Intention: Suatu Ekspansi atas Model Adopsi

Informasi Whony Rofianto Eldino Ivan Pratama Rafly Rafandani Muharramsyach

[email protected]

This study is an expansion of the extended information adoption model that has been tested in previous studies with the addition of the eWOM intention construct as an impact of information adoption. This study also re-examines the role of information quality, information credibility, need of information, and attitude toward information as antecedents of information usefulness which then have an impact on information adoption. This study seeks to close the gap in previous research that was tried out in the context of social media in general, by testing the research model in a more specific context, namely a review on the marketplace platform review column that has not received enough attention in several previous studies on the discussion of electronic Word of Mouth. (eWOM). A total of 71 sample data from Tokopedia customers that met the criteria were successfully compiled as empirical facts through a survey using an online questionnaire. Measurement model estimation and structural model estimation for hypothesis testing were carried out using the PLS SEM approach. The results of the structural model analysis indicate a positive influence on attitude toward information, on information usefulness, which then has a positive effect on information adoption. On the other hand, information adoption shows a positive effect on eWOM intention and purchase intention. Meanwhile, three other hypotheses related to the positive impact of information quality, information reliability and need of information as exogenous variables on information usefulness as also tested in previous studies were not proven in this study. Keywords: electronic word of mouth (eWOM), purchase intention, information adoption model, marketplace consumer review

32-64-1-RV Analisis Faktor-Faktor Pembentuk Brand Awareness, Brand Image dan

Brand Loyalty Sektor Pariwisata di Indonesia dengan Menggunakan Model SMM pada Platform TikTok

Santi Rimadias Nesta Alvionita Adinda Putri Amelia

[email protected]

The development of the tourism sector during the Covid-19 pandemic was considered very low in increasing economic growth. The government continues to strive to increase growth in the tourism sector gradually, by ensuring the implementation of the 3M health protocol, namely wearing masks, washing hands, maintaining distance. This study aims to analyze the factors forming Brand Awareness and Brand



Image of the tourism sector in Indonesia using the Model Social Media Marketing on the TikTok platform. This research was conducted with a quantitative method using a survey of 220 respondents who were users of the TikTok application. Data collection was carried out during the period April - May 2021. Data processing used the Structural Equation Model Partial Least Square (SEM PLS). The results showed that Entertainment, Electronic Word of Mouth, and Interaction had a positive effect on Consumer Brand Engagement. Trendiness and Customisation have no effect on Consumer Brand Engagement. The dimensions of Consumer Brand Engagement in this study are divided into three dimensions, namely Affection, Cognitive Processing, and Behavioral. Furthermore, Consumer Brand Engagement has a positive effect on Brand Loyalty, Brand Awareness, and Brand Image. The implication of this research is a reference for managers and policy makers in formulating strategies to increase the tourism sector in Indonesia using the model Social Media Marketing on the TikTok platform. Keywords: Social Media Marketing, Consumer Brand Engagement, Brand Loyalty, Brand Awareness, Brand Image.

35-75-1-RV The Implication of Digital Marketing that Influence

the Political Decision to Vote Yanto Ramli Erna Sofriana Imaningsih Aldina Shoratina

[email protected]

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also play an important part to engage their voters. Keywords: Positioning, Social Media Marketing, Political Marketing, Decision to Vote



28-94-1-RV Faktor Pembentuk Attitude toward Green Product dan Implikasinya pada

Intensi Konsumen: Ekspansi Model Dan Pengujian pada Produk Menstrual Cup

Whony Rofianto Annisa Sekar Pratami Manda Sabrina

[email protected] [email protected] [email protected]

This study is an expansion of the attitude toward green product model that has been tested in the previous study with the addition of the constructs of perceived health benefit, perceived value, electronic word of mouth, and intention to recommend. This study seeks to add to the generalization aspect of the attitude toward green product model that was previously tested in the context of organic food, by re-examining the model in the context of green menstrual cup products that are still rarely studied in the marketing literature. Furthermore, this model expands the previous model by adding four new constructs as previously mentioned as an effort to contribute to the repertoire of marketing disciplines. A total of 99 sample data of female respondents who know menstrual cup products as an environmentally friendly substitute for sanitary napkins have been compiled as empirical facts through a survey using an online questionnaire. Measurement model estimation and structural model estimation for hypothesis testing were carried out using the PLS-SEM approach. The results of the structural model analysis indicate a positive effect of perceived value and electronic word of mouth on attitude toward green product. Furthermore, attitude toward green product is also proven to positively affect willingness to pay and intention to recommend. Furthermore, willingness to pay has also been shown to have a positive effect on purchase intention. Meanwhile, the positive influence of four other exogenous variables, namely health consciousness, environmental attitude, value orientation, and perceived health benefits on attitude toward green product was not proven in this study. Keywords: attitude toward green product, electronic word of mouth (eWOM),

purchase intention, perceived health benefit, perceived value.

41-84-1-SM

Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation during Covid-19 Pandemic

Septi Fahmi Choirisa Nosica Rizkalla


This study sought to examine the Theory of Planned Behaviour in context of hotel staycation during Covid-19 pandemic. Paired t-tests and the structural equation modelling were applied to assessed the 246 responses of Z generations in Indonesia for the first and second quarter of 2021. The finding showed that attitude, perceived behavioural control and subjective norms are affected to the hotel staycation intention during pandemic for Z generations, in which perceived behavioural control



plays the biggest part. Several findings are provided on how the generation perceive traveling during the COVID-19 pandemic and how to encourage them to resume travelling after the travel restriction is lifted. Theoretical and practical implications are discussed. The viewpoint proffered in this study provides scopes of the hospitality industry in terms of hotel staycation programs to maintain a resilient economic strategy during the pandemic. Keywords: Hotel Staycation, Theory of Planned Behaviour, Covid-19 pandemic

48-102-1-SM

E-Product Knowledge, E-Social Influence, dan E-Trust dalam Mempengaruhi Keputusan Berdonasi Menggunakan Aplikasi Kitabisa.com

Nanda Della Fitriana Hamdan Erna Sofriana Imaningsih

[email protected]

Technology is currently experiencing very rapid development and improvement, thus forming an innovation in the field of financial technology, one of which is the crowdfunding system. This crowdfunding innovation is used as a means of social, humanitarian and handling of victims of natural disasters. One of the platforms that uses the crowdfunding system in Indonesia is Kitabisa.com. The purpose of this study was to examine and analyze the effect of e-product knowledge, e-social, and e-trust knowledge on the decision to donate using Kitabisa.com. The subjects of this research are people who know or have used this Kitabisa.com. The sample used in this study amounted to 145 respondents. The sampling technique was carried out using a purposive sampling method using a quantitative descriptive approach. The data analysis used was statistical analysis in the form of SEM-PLS. The results of this study indicate that e-product knowledge has a positive and significant effect on donation decisions, e-social influence has a positive and significant effect on donating decisions, and e-trust has a positive and significant effect on donating decisions. Keywords: e-product knowledge, e-social influence, e-trust, e-decision to donate,

kitabisa.com.

50-106-1-SM Anteseden dan Konsekuensi dari Trust pada Online Marketplace

Luki Adiati Pratomo Marisa Fitria Andika


This study examines the Antecedents and Consequences of Trust on Online Retail in Jabodetabek. The sample used is 200 consumers who have shopped at marketplace. The method used is a non-probability sampling method with purposive sampling technique. Structural Equation Modeling Analysis to do testing hypothesis. The results of this study indicate that Complementary of Interaction Quality,



Complementary of Environment Quality and Complementary of Outcome Quality have a positive effect on Trust. Finally, Trust has a positive impact in Intention. to Recommendation Keywords: Service Quality, Trust, Intention To Recommendation, Online marketplace

51-108-1-SM Penerapan Digital Marketing Berbasis E-Commerce sebagai Strategi untuk

Meningkatkan Pemasaran dan Penjualan Distro Jerseybolaku Wahyu Supriyatin Kausar Japa Wisesha


JerseyBolaku is one of distribution that sells conventional and custom jersey clothing. In this pendemic condition made the JerseyBolaku change its marketing method to a digital marketing. Customers not need to come to the shop if they want to see products and make transactions. JerseyBolaku shop use digital marketing strategies to market their products to the customers. One of the digital marketing strategi been done is by creating a sales system using a web to promote, distribution and sells. Digital marketing carried out by the JerseyBolaku is to do product promotion and can be reach by more customers. The research method used in making this digital marketing website is the SDLC (System Development Life Cycle) method with a prototyping model. The JerseyBolaku e-commerce website is designed using UML (Unifed Modeling Language) diagrams, namely use case diagrams, activity diagrams and class diagrams. E-commerce website consists of admin and user sides. Admin and users to be able to interact with the system must log in first. Admin can view sales reports and product sales transactions for each period. Besides being able to maintain the sales products and users only can do sales transact. The system has been successfully created and executed and implemented both for admin and for users. All buttons can function properly according to their functions and uses. The system is hosted so that it can be accessed by user using either a desktop or their smartphone. system, namely e-commerce. Keywords: digital marketing, e-commerce, sales

54-120-1-RV Determination and Measurement of Post Advertising Effectiveness in

Instagram Using CRI Method Hermawan Junianto Irsan Peni Sawitri


This study aims to analyze the effect of advertising attractiveness, the quality of advertising messages and advertising creativity on the effectiveness of Jenius’s advertising and to analyze the measurement of the effectiveness of advertising posts



on Instagram using the Customer Response Index (CRI) method.The method of analysis in this study uses qualitative primary data, the test stages carried out are: validity, reliability, normality, heteroscedasticity, multiple linear regression, Customer Response Index (CRI), t test and coefficient of determination. The results showed that the advertising attractiveness variables, the quality of advertising messages and Jenius advertising creativity had a significant effect on the effectiveness of posting advertisements on Instagram, meanwhile the advertising creativity variable having a very large influence with t count 4.047. The measurement using the customer response index (CRI) method on the effectiveness of Jenius post ads on Instagram has an effectiveness of 89.39%. Keywords: CRI, Advertising Effectiveness, Advertising Attractiveness, Advertising

Creativity, The Quality of Advertising Messages.

64-156-1-RV Pengaruh Kepercayaan, Keamanan, Persepsi Risiko, dan Kualitas Informasi

terhadap Loyalitas Konsumen pada Situs Bukalapak Dimoderasi oleh Kepuasan Konsumen

Mujiyana Sahni Damerianta Putri Perdana Nurzikriah


[email protected]

The development of information technology is very rapid and provides many impacts on people's lives, including business on the internet, that is online commerce (e-commerce) is a way of selling or buying goods or services online. One of them is Bukalapak, the leading online shopping place in Indonesia that sells goods and services. The purpose of this study was to determine the effect of trust, security, risk perception and information quality on loyalty with satisfaction as a moderating variable on the Bukalapak e-commerce site. The type of data used in this study is primary data with 150 respondents. Testing is done with SPSS 21. At the analysis stage through validity, reliability, normality, multicollinearity, heteroxedasticity, regression tests with Modereted Regression Analysis (MRA) , test the coefficient of determination and t test. The results showed that the variables of trust and risk perception did not affect customer loyalty on the Bukalapak site while the security and quality of information affected customer loyalty. Customer satisfaction acts as a moderating trust, security, risk perception and quality of information on customer loyalty. Keywords: Trust, Security, Risk Perception, Information Quality, Customer

Satisfaction, Customer Loyalty



66-162-1-RV Peran CRM terhadap Perbankan Nasional di Masa Pandemi

Hendry Hartono [email protected]

The purpose of this study was to determine The Role of CRM on National Banking during the pandemic. The research method used is descriptive qualitative with the method of collecting data through interviews. The results showed that before the pandemic, CRM helped companies classify existing problems, increase loyalty, increase sales, identify customer needs and record data and provide solutions to problems that occurred and during the pandemic the role of this system was to help banks solve existing problems, streamline customer transactions, help banks find new innovations, categorize problems encountered, and reduce Face to Face meetings. Keywords: Banking, CRM, Pandemic

69-200-1-RV Persepsi Konsumen Mengenai Peluang E-Marketplace Agribisnis Di

Indonesia Reni Diah Kusumawati Teddy Oswari

Tristyanti Yusnitasari Himanshu Dutt

[email protected]

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the



dependent variable is 17.9%, and the rest is influenced by other variables not included in the study. Keywords: E-Marketplace Performance, Purchase Intention, Perceived Ease of Use,

Perceived Benefits

72-266-1-RV Apakah Pandemi Covid 19 Berdampak Langsung pada Tingkat Kepercayaan

dan Komitmen Konsumen terhadap Rumah Sakit sebagai Penyedia Jasa Layanan Kesehatan di Yogyakarta

Yuni Heriyanti [email protected]

The purpose of this study was to examine the direct and indirect effects of the pandemic on consumer trust and consumer commitment towards with public health care in Yogyakarta during the pandemic. The research method in this study was survey method with path analysis tools. Based on the research result it can be concluded that the direct impact of the Covid pandemic (X) on trust (Y1) is 0.205 (unstandardized) and 0.187 (standardized), the direct impact of trust (Y1) on the Y2 commitment is 0.602 (unstandardized) and 0.63 (standardized). Based on the t test, the t value (48.02) > t table (1.663), it means that there is an indirect impact between variable X (pandemic) on Y2 (commitment) through Y1 (trust). The impact of the Covid pandemic indirectly affects consumer commitment through the variable of trust with a combined direct and indirect impact of 1,099. Keywords: covid pandemic, public health services, cuctomer trust, customer commitment

85-369-1-RV

Pengaruh Brand Familiarity, Customer Involvement, Customer Brand Engagement, dan Self-Identification terhadap Word-of-Mouth pada

Marketplace di Indonesia Arief Wicaksana Renny Risqiani

[email protected] [email protected] m

Tujuan Penelitian ini adalah untuk menganalisis pengaruh Brand Familiarity, Customer Involvement terhadap Customer Brand Engagement, selanjutnya Customer Brand Engagement dapat berpengaruh terhadap Self-Identification dan Word-of-Mouth pada Marketplace di Indonesia. Data yang digunakan dalam penelitian ini menggunakan data primer yang dikumpulkan langsung dari 264 responden yang pernah melakukan pembelian secara online melalui marketplace selama 6 (enam bulan) terakhir. Analisis yang digunakan untuk uji hipotesis yaitu analisis Structural Equation Modeling (SEM). Hasil penelitian ini menunjukan Customer Brand Engagement dipengaruhi oleh Customer Involvement, sedangkan Brand Familiarity



tidak berpengaruh terhadap Customer Brand Engagement. Selanjutnya Customer Brand Engagement dapat berpengaruh langsung terhadap Self-Identification dan Word-of-Mouth. Keywords: Brand Familiarity; Customer Involvement; Customer Brand Engagement;

Self-Identification; Word-of-Mouth; Marketplace.



EKONOMI DIGITAL DAN MODEL BISNIS BARU

19-42-1-RV

Presepsi Kemudahan, Customer Relationship Management dan Kualitas Layanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan

Pengguna E-Wallet Dana di Kota Bekasi Desti Dirnaeni Lies Handrijaningsih Septi Mariani T.R Anisah

[email protected]

The use of electronic money makes payment transactions fast, practical, efficient and the recording of transactions is done automatically. All these advantages become an attractiveness for people to use them in their daily transactions. This study aims to determine the effect of perceived convenience, customer relationship management and service quality on customer loyalty through customer satisfaction of DANA e-wallet users in Bekasi City. The population in this study were all users, both active and non-active, with a total sample of 100 respondents and using path analysis as an analysis tool. The results showed that perceived convenience, customer relationship management and service quality had an effect on customer loyalty through customer satisfaction, either directly or indirectly. The most dominant variable in this study is service quality towards customer loyalty through customer satisfaction. Keywords: Customer Loyalty, Customer Satisfaction, E-Wallet.

25-53-1-RV

Analisis Pengaruh Technological Innovativeness terhadap Perceived Usefulness, Perceived Ease of Use, dan Perceived Playfulness serta

Implikasinya terhadap Usage Intention: Telaah pada Pengguna Aplikasi Linkaja

Evan Tehdi Florentina Kurniasari

[email protected]

By using the TAM (Technology Acceptance Model) framework, this study aims to investigate the factors that influence the usage intention of e-wallet applications, especially LinkAja, to make payments in today's digital era. Through the data collection process carried out by surveying 100 respondents, the results found show that the technological innovativeness (IT) variable can indirectly affect usage intention through the variable perceived ease of use and perceived playfulness, besides that it was also found that the variable perceived ease of use (PEU) and perceived playfulness (PP) have a positive effect on usage intention. By investigating digital payments using e-wallets as a means of transactions, this study is expected to contribute to the development of the LinkAja application as one of the largest e-wallet companies in Indonesia, because digital economy is one of the stimuli that could



support the economic development of a country. In addition, digitization of monetary transactions around the world is also a major factor requiring the use of e-wallets by the public, thereby increasing the number of users in the future. Keywords: Usage intention, Technological inovativeness, Perceived usefulness,

Perceived ease of use, Perceived playfulness, LinkAja, E-wallet.

34-73-1-SM Analysis of Factors Affecting the Amount of Tradition Tourists to Indonesia Armaini Akhirson Yolanda Momogim

[email protected]

This study aims to analyze the factors that affect the number of foreign tourists arriving to Indonesia. This study uses a quantitative approach. The data used in the form of secondary data of Indonesian tourism on an annual basis from 2011-2016. Data analysis technique in this research use panel data analysis with Multiple Linear Regression method. The results show that simultaneously per capita income, relative price, transportation cost, accomodation, and infrastructure have significant influence to the number of foreign tourists coming to Indonesia. Partially all independent variables used in this study have a positive and significant influence on the Number of Arrivals of foreign tourists to Indonesia. Keywords: Foreign tourists, per capita income, relative prices, transport costs,

accommodation and infrastructure

45-92-1-RV

Penerapan Protokol Kesehatan Dalam Menghadapi Pandemi Covid-19 Di Taman Margasatwa Ragunan

Armaini Akhirson Lia Dwi Yanti


Penelitian ini bertujuan untuk mengetahui protokol kesehatan persiapan New Normal terhadap sektor pariwisata di Taman Margasatwa Ragunan. Penelitian ini merupakan jenis penelitian yang menggunakan data deskriptif melalui teknik pengumpulan data observasi, wawancara, dokumentasi serta studi kepustakaan. Teknik analisis data yang digunakan untuk penulisan ini adalah kualitatif dengan teknik analisis data deskriptif berdasarkan kepustakaan analisis data, reduksi data, pengolahan data serta kesimpulan hasil penelitian. Hasil dari penelitian ini menunjukkan bahwa dengan adanya pandemi ini sangat berdampak dan berpengaruh besar terhadap sektor pariwisata Taman Margasatwa Ragunan. Akibatnya banyak kegiatan yang tidak dapat dilakukan karena pandemi ini mengakibatkan tutup nya tempat wisata dan tidak dapatnya pemasukan. Namun, hal ini membuat kesejahteraan pada satwa yang ada menjadi lebih tenang hidup seperti di alam yang sesungguhnya tanpa banyak nya kunjungan wisatawan. Satwa yang ada tidak sama sekali kekurangan pangan ataupun obat sebagai nya dikarenakan hal ini telah mendapatkan subsidi dari Pemerintah



Daerah Provinsi DKI Jakarta sebesar 70% dari 100% yang 30% nya ialah pendapatan dari penjualan tiket masuk. Pihak Taman Margasatwa Ragunan telah menetapkan protokol kesehatan yang diberlakukan sesuai keputusan pemerintah, baik untuk wisatawan maupun satwa serta berharap pandemi ini cepat berakhir dan kembali normal untuk kesejahteraan bagi semua. Kata Kunci : New normal, Ragunan, protocol kesehatan,pandemic, DKI Jakarta

52-114-1-RV Tantangan dalam Penerapan dan Pengembangan E-Logistik di Negara

Berkembang La Ode Sabaruddin Yuli Evitha


E-Logistics is a form of progress that has emerged from the rapid development of technology, communication and internet access. E-Logistics is a system that automates complex and long logistics processes by providing visibility in the supply chain. E-logistics activities in developing countries are faced with problems of infrastructure, security, regulation, competition between countries. This paper aims to analyze the challenges faced by developing countries in the application and development of e-logistics. The approach used in this research is qualitative with the literature review method. The findings show that the implementation and development of e-logistics activities in developing countries face challenges of security and consumer protection, and infrastructure, competition for market share, and the availability of human resources. To overcome this, all developing countries must improve competence, facilitate and make regulations to maintain security in this e-logistics process. Keywords: e-logistics, challenges, developing countries

58-133-1-RV Strategi Berbasis Risiko untuk Pemulihan Bisnis Pariwisata dalam Normal

Baru Daryanto Hesti Wibowo Wahyuddin Latunreng

[email protected]

This research is a literacy study of risks and tourism strategies for post-pandemi. The discussion refers to the applicable risk framework and tourism business strategy. This study is prepared based on published academic research studies. In addition, this study also pays attention to media sources regarding the ongoing corona virus pandemic situation. Identify opportunities by paying attention to risks so that the strategies developed are sharp. Risk management includes strategic, operational, compliance and information technology risks as well as financial risks that arise in the new normal. This risk-based strategy helps tourism businesses get out of the crisis



facing a new normal. Tourism business operations need to shift to being more agile to respond to changes in tourist behavior and challenges in the new normal. A risk-based tourism business strategy is needed in the new normal. Keywords: business strategies, risks, tourism,new normal

59-136-1-RV Pandemi dan Kinerja Pasar Saham Indonesia

Intan Surya Lesmana Siti Saadah

[email protected]

This study analyzes the performance of the Indonesian stock market in response to the Covid-19 pandemic. The model specification that is built is a heteroscedastic model that is in accordance with the characteristics of daily stock return data which shows the characteristics of volatility clustering. Based on data from March 2020 to January 2021, this study found that the Exponential-GARCH asymmetric model is the best model compared to the Standard-GARCH symmetric model or the asymmetric Threshold-GARCH model. The test results in this study indicate that the stock market performance that is significantly affected by this pandemic is the return volatility. Stock price volatility is one of the important variables in stock market performance. This study produces empirical findings that government policies on social restrictions contribute significantly to reducing stock market volatility. The government policies in mitigating the risk of the spread of an epidemic, in this study is measured through a stringency index. This index was released by the Oxford COVID-19 Government Response Tracker (OxCGRT), which monitors the government's response to the coronavirus in 160 countries, and is a parameter that evaluates policies taken by a country's government based on nine metrics. This index does not measure the effectiveness of a country's government response, but only the degree of rigor. However, the results of tests conducted in this study did not find a significant impact of the pandemic indicator, the number of cases, and the number of daily deaths related to Covid-19 on stock returns. Keywords: Pandemic, Stringency Index, EGARCH, Return Volatility

67-167-1-RV

Faktor-Faktor Yang Mempengaruhi Kepuasan Pembeli Kopi Kemasan Pada Marketplace Di Indonesia

Dadik Shukurnianto Ary Putra Rulvi Raditya Hardianto Putra Arta Moro Sundjaja

[email protected]

The use of marketplaces in Indonesia is growing rapidly. The marketplace makes it easy for people to find and buy everything they need, one of which is purchasing packaged coffee. The purpose of this study was to examine the factors that influence



the satisfaction of packaged coffee buyers on the Marketplace in Indonesia. In line with the objectives of this study, this study uses quantitative research methods. The researcher built this research model based on the theory of the information system success model DeLone & McLean and the theory of the Technology Acceptance Model (TAM) which was explored by adding several variables to get better results. The variables in this study consist of Information Quality, Service Quality, Virtual Community Quality, Design, Security, Trust, Perceived Usefulness, Perceived Ease of Use, Usage Behavior, User Satisfaction. This study used a sample of 393 people who had purchased packaged coffee at a marketplace in Indonesia, then analyzed using SEM - AMOS. The results of this study indicate that the variable Usage Behavior has a significant effect on User Satisfaction. Meanwhile, Information Quality and Service Quality have no effect on Usage Behavior and User Satisfaction. The results of this study also indicate that Trust, Perceived Usefulness, and Perceived Ease of Use have a significant effect on Usage Behavior. Virtual Community Quality and Security have a significant influence on Trust. Security has a significant effect on Perceived Usefulness. Design has a significant influence on Perceived Ease of Use. Keywords: Marketplace, coffee, User satisfaction, Usage Behavior, DeLone & McLean,

TAM

68-169-1-RV

Eco Literacy: Apakah Ini Penting untuk Keinginan Membeli Produk Ramah Lingkungan -Willingness to Pay Green Products?

Dr. Yolanda Masnita Muhammad Rizki Fathureza

[email protected]

Positive green purchase behaviour requires a well-planned and targeted marketing strategy, so that it can influence consumers to spend more money to purchase green products. This study aims to examine and analyses the effect of eco-literacy on willingness to pay green products. The samples in this study were users of daily use environmentally friendly products. The sampling technique used was purposive sampling, where the sample was selected based on certain considerations or criteria. The data analysis method used to test the five hypotheses in this study used the statistical analysis method of Structural Equation Model (SEM). The novelty of this study is to examine the effect of the eco-literacy variable as a mediating variable. The results showed that there was no positive effect of collectivism on attitude towards green products, there was a positive influence on environmental concern on attitude towards green products. There is a positive influence of eco-literacy on attitude towards green products, there is no positive influence of interpersonal influence on attitude towards green products mediated by eco-literacy and there is a positive influence on attitude towards green products on willingness to pay green products. Keywords: collectivism, environmental concern, interpersonal influence, eco-literacy,

attitude towards green products dan willingness to pay green products.



73-281-1 -RV

Meretas Efek Digital Culture Terhadap Holistic Work Engagement: Pada Pegawai Milenial DKI Jaya Semasa Covid-19

Nopriadi Saputra Engkos Achmad Kuncoro Farhan Fitt Fanani

[email protected]

This article intends to examine the holistic work engagement of millennial employees who are working in offices, as well as to examine its effect on work engagement during COVID-19. It is based on a cross-sectional and qualitative-causal study by using a non-probabilistic sampling approach. The respondents are the first and second layers of personal and professional network of researchers. They stay or work in Jakarta Pusat, DKI Jaya. Data were collected by using a google form based online questionnaires. Then, collected data from 399 millennial office workers was structured by using the PLS-SEM and SmartPLS version 3.3. The results shows that digital culture has a positive and significant effect on the whole aspects of holistic work engagement. However, when it was examined further, it found that the influence of digital culture is in multi-layer perspectives. Initially, it has a direct effect on physical engagement and then indirectly affects intellectual engagement and emotional engagement. Finally it impacts on spiritual engagement. The development of digital culture is an effective way for engaging millennial employees holistically during COVID-19 era. Keywords: digital culture, holistic work engagement



EKONOMI SYARIAH

46-97-1-RV

Analisis Pengaruh Current Account Saving Account, Operating Efficiency Ratio, Dan Fee Based Income terhadap Profitabilitas pada Bank Umum

Syariah Devisa Periode 2015 – 2019 Rika Renjani Hendrawati


Penelitian ini bertujuan untuk menguji apakah pengaruh Current Account Saving Account, Operating Efficiency Ratio, dan Fee Based Income terhadap Profitabilitas yang diproksikan dengan Return On Asset (ROA) bank umum syariah devisa yang terdaftar di Otoritas Jasa Keuangan (OJK). Strategi penelitian asosiatif dengan tipe kausalitas dan metoda analisis data yang digunakan adalah analisis regresi linier berganda dengan data panel menggunakan bantuan software Eviews 10. Populasi dari penelitian ini adalah seluruh Bank Umum Syariah (BUS) yang terdaftar di Otoritas Jasa Keuangan pada tahun 2015-2019. Sampel ditentukan berdasarkan berdasarkan metode purposive sampling, sehingga didapatkan sampel sebanyak 5 bank syariah devisa. Jenis data sekunder dengan metode pengumpulan data dokumentasi melalui situs resmi masing-masing sampel bank umum syariah devisa. Berdasarkan hasil analisis regresi linier data panel dengan tingkat signifikansi 5% maka hasil penelitian ini menyimpulkan bahwa : (1) Secara parsial Current Account Saving Accout (CASA) berpengaruh secara positif dan signifikan terhadap Return On Asset, untuk Operating Efficiency Ratio (BOPO) memiliki pengaruh negatif yang signifikan, dan Fee Based Income tidak memiliki pengaruh terhadap Return On Asset. (2) Secara simultan Current Account Saving Account, Operating Efficiecy Ratio, dan Fee Based Income memiliki pengaruh signifikan terhadap Retun On Asset. Hal ini berarti naik turunnya variable bebas akan berdmpak pada perubahan variabel terikat. Jika Current Account Saving Account, Operating Efficiecy Ratio, dan Fee Based Income memiliki nilai yang baik maka nilai dari Return On Asset akan baik juga atau cenderung menaikan profitabilitas perbankan. Kata Kunci : Current Account Saving Account (CASA), Operating Efficiency Ratio

(BOPO), Fee Based Income, Return On Asset (ROA)



PAJAK

36-78-1-SM Analisis Faktor yang Berpengaruh terhadap Agresivitas Pajak

Sagita Anggraeni

Yananto Mihadi Putra [email protected]

[email protected]

This study aims to identify and analyze the factors that influence tax aggressiveness such as profitability, leverage and liquidity. This type of research is quantitative research. The population in this study are manufacturing companies in the goods industry sector and the food and beverage consumption sub-sector which are listed on the Indonesia Stock Exchange for the 2014-2018 period. The technique used in sampling is purposive sampling. The number of samples of food and beverage manufacturing companies is 12 companies so that the number of samples in 5 years is 60 samples of annual financial reports. The results of this study indicate that profitability has an effect on tax aggressiveness. Meanwhile, Leverage and Liquidity have no effect on tax aggressiveness. Keywords: Profitability, Leverage, Liquidity and Tax Aggressiveness

42-86-1-SM Analisis Pengaruh Likuiditas, Profitabilitas, dan Biaya Operasional terhadap

Pajak Penghasilan Badan Bertilia Lina Kusrina

Putri Desti Fatwah Fatimah [email protected]

[email protected]

Tax revenue is the largest source of income for the Indonesian state. One of the contributors to state revenue from the tax sector is corporate income tax. Financial performance is one measure of the success of a business entity which is expected to increase revenue from corporate income tax. This study aims to determine the effect of financial performance using variable liquidity ratios, profitability ratios, and operating costs on corporate income tax. The data used is secondary data, namely annual financial report data from large trading sub-sector companies (wholesale) listed on the Indonesia Stock Exchange (IDX) for the 2014-2018 period. The analytical method used is multiple regression analysis. The results showed that partially profitability and operating costs have an effect on corporate income tax, while liquidity has no effect on corporate income tax. Simultaneously, liquidity, profitability and operating costs affect corporate income tax. Keywords:Liquidity, Profitability, Corporate Income Tax



49-104-1-SM Tinjauan Asas Keadilan Dana Bagi Hasil Pajak Penghasilan dari Pemerintah

Pusat ke Pemerintah Daerah di Indonesia Dwikora Harjo

Novianita Rulandari [email protected]

This research was conducted to determine the sense of justice for the Income Tax Sharing Fund policy from the Central Government to Local Governments in Indonesia. This study uses a qualitative approach and descriptive research type by conducting library research and data collection using documentation on data obtained from related agencies. The results showed that the Revenue Sharing Fund currently being given by the Central Government to the Provincial Government in Indonesia was considered unfair by the recipients. This is due to the large number of sources of overdrafts located in the regions but the overdraft tax is treated as Central Tax. The conditions during the Covid-19 pandemic currently severely eroded regional finances and the revenue from Regional Original Taxes also decreased due to decreased purchasing power. It is hoped that there will be amendments to the regulation on Revenue Sharing Funds, namely the Regulation of the Minister of Finance of the Republic of Indonesia number 233 / PMK.07 / 2020 concerning Amendments to PMK-139 / PMK.07 / 2019 concerning Management of Profit Sharing Funds, General Allocation Funds, and Special Autonomy Funds. . Reformulation of the Composition of Profit Sharing Funds, Changes in the Basic Imposition of Production Sharing and Addition of Income Tax Objects are things that need to be proposed by Regional Governments throughout Indonesia to the Central Government. Keywords: Principles of Justice, Profit Sharing Funds, Income Tax

55-123-1-RV Urgensi dan Dampak Penerapan Green Taxes dalam Mendorong Green

Business Pasca Covid 19

Notika Rahmi

Selvi Agitta Sofyan Purwaningtias

[email protected]

This study aims to examine the urgency, impact and strategy of Green Taxes in encouraging Green Business after the Covid-19 pandemic. This study uses a qualitative approach with a comparative descriptive type of research, namely comparing the application of Green Taxes to encourage Green Business in various countries with conditions in Indonesia. The results of the research show that environmental damage due to industrial activities that occur in Indonesia can harm the country where there is an increase in health expenditure coupled with the covid-19 pandemic, which is not yet known when it will end. Many countries have successfully implemented green taxes and changed their business patterns to be environmentally friendly. Although it cannot be separated from the negative impact of the application of green taxes, namely a decrease in net income in the business



sector, which can result in layoffs and a decrease in tax revenue in several sectors. The application of green taxes in Indonesia is still at the level of the domestic tax function, which can be seen in the increasing target and realization of green taxes each year. The government must be more strict in making green taxes and be transparent in the use of the funds. Supervision in the implementation of the green taxes policy must also be increased so that the expected goals can be achieved. Keywords: Green Taxes, Green Business, Covid-19

57-134-1-RV Virtual Concert sebagai Alternatif Penerimaan Pajak dari Konser Musik di Masa Pandemi Covid-19 (Studi Kasus pada Konser Musik di DKI Jakarta)

Mainita Hidayati

Ratih Kumala [email protected]

[email protected]

This study aims to find out virtual concerts' as an alternative to tax receipts from music concerts during the Covid-19 pandemic at music concerts in DKI Jakarta, the obstacles faced, as well as efforts that can be made to overcome these obstacles. This writing includes descriptive writing. The location of the research was conducted at the Regional Revenue Agency of DKI Jakarta. The type of data is used for primary data and secondary data. Based on the results of the study that virtual concerts as an alternative tax receipts from music concerts in Jakarta in 2020 as a result of the Covid-19 outbreak in DKI Jakarta is very much. Saw many promoters cancel music concerts in Jakarta this year and change the schedule of concerts in 2021. Because when compared to 2019 the amount of entertainment tax receipts for the implementation of music concerts is as much as IDR39,386,402,190.00, while for this year the amount of tax receipts for the implementation of music concerts is only approximately 8.6 billion rupiah. That is, the government of DKI Jakarta has certainly lost a lot of potential and it is certain that for this year entertainment tax receipts will not reach the target. Therefore, there needs to be innovations such as virtual concerts and drive-ins to be an alternative tax receipt from music concert performances during the Covid-19 pandemic. Keywords: Entertainment Tax, Virtual Concert, Drive-in, Potential Loss, Covid-19



AKUNTANSI DIGITAL

15-37-1-RV

Analisa Faktor-Faktor yang Mempengaruhi Adopsi Remote Audit saat Pandemik C19

Cicilia Erly Istia Caecilia Widi Pratiwi

Dharma Tintri Ediraras

ES Margianti

[email protected]

The industrial revolution 4.0 has encouraged many entities to restructure the role of information and communication technology)ICT as a digital transformation for quality service delivery. Remote auditing (RA) is an online method of auditing, which combines ICT with analytical procedures for collecting electronic evidence, interacting with clients, reporting the accuracy of financial data and the reliability of internal control systems online. This study aims to analyze the factors that affect the quality of RA during the C19 pandemic. The research model contains latent variables, namely are system quality, information quality, technology, organization, environment, individual and audit performance. Primary data were collected by distributing questionnaires via google form to millennial accountants as research analysis unit who domiciled in Jabodetabek. Validity test, reliability test and principle component analysis are used to process and analyze data. The results of this study indicate that 8 factors are formed which influence the quality of the performance of the Remote Audit based on. The K1 factor has the greatest influence while the K8 factor has the smallest influence. This study is still a preliminary study, so it must be continued with a larger sample size and descriptive statistical analysis in the form of a frequency will measure for interpretation of the results of data analysis and statistical verification analysis using the structural equation model will be used to test the causality model of the antecedent variables of remote audit quality. Keywords: latent variabels, manifest variables, principle component analysis, C19

outbreak, , remote audit quality

18-34-1-RV Pengaruh Free Cash Flow, Likuiditas, dan Leverage terhadap Dividend

Payout Ratio pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2014 – 2019

Nelli Novyarni Endah Eklesiawati

[email protected]

There are so many factors that affect Dividend Payout Ratio . This study aims to determine the effect of Free Cash Flow, Liquidity and Leverage on Dividend Payout Ratio either partially or simultaneously. The research strategy used in this study is an associative research strategy with the research method used is the documentation method. In this study, researchers used quantitative data taken from the financial



statements of manufacturing companies listed on the Indonesia Stock Exchange and were audited in 2014-2019. Sampling in this study using purposive sampling method. The results of the study prove that: 1) Free Cash Flow affects the Dividend Payout Ratio. 2) Liquidity affects the Individual Payout Ratio. 3) Leverage affects the Dividend Payout Ratio.4) Free Cash Flow, Liquidity and Leverage simultaneously affect Dividend Payout Ratio. Keywords: Free Cash Flow, Likuiditas, Leverage and Di- vidend Payout Ratio

33-71-1-RV Analisis Pengaruh Likuiditas, Jumlah Aset, Profitabilitas, dan Stuktur Modal

terhadap Nilai Perusahaan Agata Shinta Permata Sari

Stefanus Ariyanto


This capital market study aims to investigate the factors of company performance as measured by financial ratios that affect firm value as proxied by Price to Book Value (PBV). The object in this study is a consumer goods sub-sector manufacturing company listed on the Indonesia Stock Exchange (IDX) for the period 2017 to 2019. Sampling was carried out by purposive sampling method. Secondary data used in this study were analyzed using multiple linear regression method. There are 25 companies that meet the sample criteria set by the researcher, with 75 observational data. The results of this study indicate that liquidity has no significant effect on firm value, while total assets, profitability and leverage have a significant positive effect on firm value, and all independent variables simultaneously have a significant effect on firm value. Keywords: Price to Book Value, Firm Value, Rasio Keuangan, Likuiditas.Profitabilitas,

Leverage, Aset

63-150-1-RV Pengaruh Net Profit Margin terhadap Harga Saham dengan Earning Per

Share sebagai Variabel Pemoderasi Studi Kasus pada Perusahaan Sub Sektor Makanan dan Minuman yang Terdaftar di

Bursa Efek Indonesia Periode Tahun 2015 - 2019 Budi Prijanto Dian Indah Pertiwi

[email protected]

[email protected]

This study aims to investigate: the effect of Net Profit Margin (NPM) on stock prices, and whether EPS is a moderating variable on the effect of NPM on stock prices. The case study was determined on the food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2015 to 2019. The population of this study was 26 companies with the sampling technique used was the purposive sampling method. The use of this sampling technique resulted in 11 companies that



met the criteria. The data analysis techniques used include simple regression (t test), multiple regression (F test), and interaction-type moderation tests using Moderated Regression Analysis. Data processing was carried out with the help of the IBM SPSS Ver 22 program. The findings of this study were that NPM had an effect on stock prices and EPS became a moderating variable (strengthened) on the effect of NPM on stock prices. Keyword : Net Profit Margin, Earning Per Share, and stock price.



ASURANSI

8-16-1-RV Implementasi Manajemen Risiko Pada Industri Penjaminan Pascapandemi

Covid 19, Pentingkah? Sebuah Kajian Literatur Antoni Ludfi Arifin

Wahyuddin Latunreng [email protected]

The guarantee business is a risk business, in which the guarantee recipient (banking) has transferred the credit risk of the (guaranteed) debtor to the guarantee company. Since March 2020, following the emergence of the Covid 19 pandemic, guarantee companies have been burdened with bad credit claims and layoff claims. In order for this risk transfer to become an advantage in the form of guarantee fees (IJP) and profits, the guarantee company need to manage risks well. This research is a qualitative research through a review of relevant literature published in 2010—2021, we seek to find an understanding of the implementation of risk management that has been carried out, especially in the non-bank financial industry. The results of this study show that the guarantee company need to prepare risk management and mitigated risks in the form of preparing internal SOP, re-insurance, co-guaranteeing, and conducting subrogation after the Covid 19 pandemic later. Guarantee companies need to identify risks, measure risks and then take steps to accept, avoid, mitigate, ore transfer of risk through enterprise risk management (ERM) implementation inherent with the company's business processes. Keywords: Risk Management, Mitigation, Guarantee, ERM

27-57-1-RV General Insurance Subsector Performance In 2020/2021, Does The Covid-

19 Pandemic Matter? (A Preliminary Investigation) Toto Sugiharto [email protected]

This paper is aimed at analyzing the impact of the covid-19 pandemic on the performance of general insurance subsector in Indonesia. Secondary data obtained from the Indonesia Financial Service Authority which include annual growth rate (year on year) of total asset, technical reserve, investment, equity, and net premium income for the periods between April 2019, 2020 and 2021 to March 2019, 2020 and 2021 were used in this study. Using the dependent sample t-test, it is revealed that the impacts of the covid-19 pandemic on the performance of general insurance subsector were varied. The growth rates of the total asset, total investment, and net premium income of general insurance subsector significantly decreased during the covid-19 pandemic. The decline of these variables were influenced by the covid-19 pandemic. In the meantime, the growth rate of technical reserve and equity were not significantly influenced by the covid-19 pandemic. The growth rate of these variables decreased, however, the degree of decreases were not statistically significant.



Findings of the study indicate that further study is required to examine in more detail the factors that affect the performance of the general insurance subsector in relation to the covid-19 pandemic. Keywords: general insurance, growth rate, performance indicator, covid-19



Komite Pengarah

Prof. Dr. E.S. Margianti, SE, MM Rektor Universitas Gunadarma

Prof. Dr. Ir. Harjanto Prabowo, MM Rektor Universitas Bina Nusantara

Dr. Agustinus Prasetyantoko Rektor Universitas Katolik Atma Jaya

Prof. Dr. Ir. Ngadino Surip, MS Rektor Universitas Mercu Buana

Dr. Ninok Leksono, MA Rektor Universitas Multimedia Nusantara

Dr. drs. El Amry Bermawi Putera, MA Rektor Universitas Nasional Prof. Dr. Wahono Sumaryono, Apt Rektor Universitas Pancasila

Prof. dr. Ali Ghufron Mukti, MSc, PhD Rektor Universitas Trisakti Prof. Dr. Ir. Agustinus Purna Irawan Rektor Universitas Tarumanagara



Panitia Pelaksana

Ketua Umum Toto Sugiharto, PhD Universitas Gunadarma Wakil Ketua 1 Dr. Florentina K Universitas Multimedia

Nusantara Wakil Ketua 2 Dr. Novianita Rulandari IISM STIAMI Sekretaris Dr. Emmy Indrayani Universitas Gunadarma Wakil Sekretaris Rahayu Lestari, SE, MM Universitas Nasional Bendahara Dr. Peni Sawitri Universitas Gunadarma Wakil Bendahara Stefanus Ariyanto, SE, MAk Universitas Multimedia

Nusantara Seksi Acara Ketua Dr. Prio Utomo Universitas Multimedia

Nusantara Wakil Ketua Kumba Wigdowiseiso, PhD Universitas Nasional Anggota Ida Musdafia Ibrahim, SE, MM Sekolah Tinggi Ilmu Ekonomi

YAI Dr. Semerdanta Pusaka Universitas Esa Unggul Arief Bowo Prayoga Kasmo, PhD Universitas Mercu Buana Benediktus Elnath Aldi, SE, MSi (Unika Atma Jaya Seksi Publikasi Ilmiah (Prosiding) Ketua Netania Emilisa, SE, MSi Universitas Triksakti Wakil Ketua Dr. Erna Lovita Sekolah Tinggi Ilmu Ekonomi

Indonesia Anggota Dr. Alex Zami Sekolah Tinggi Ilmu Ekonomi

YAI Dr. Yulius Kurnia Susanto Dr. Aan Marlinah Marsiana Lusiana Sitanggang, SSi,

MSi Unika Atma Jaya

Dr. Iha Haryani Hatta Universitas Pancasila Nurul Hilmiyah, PhD Seksi Publikasi Ilmiah (Jurnal) Ketua Dr. Arta Moro Sundjaja Universitas Bina Nusantara Wakil Ketua Dr. Euis Komalawati IISM STIAMI Anggota Dr. Tety Elida Universitas Gunadarma Dr. Yolanda Masnita Universitas Trisakti Yuana Jatu Nilawati, SE., MSi. Universitas Trisakti Dr. Reschiwati Sekolah Tinggi Ilmu Ekonomi

YAI Dr. Erna S. Imaningsih Universitas Mercu Buana Nosica Rizkalla, SE, MSc Universitas Multimedia

Nusantara



Jul Aidil Fadli, SE, BBA (Hons) MSc. Universitas Esa Unggul Seksi Publisitas/Humas dan Informasi Ketua Dr. Budi Prijanto Universitas Gunadarma Wakil Ketua Nur Fitri Rahmawati, SAB, MA Institut Ilmu Sosial dan

Manajemen STIAMI Anggota Maya Mustika, SE, MAk Sekolah Tinggi Ilmu Ekonomi

Indonesia Dr. Teddy Oswari Universitas Gunadarma Dr. Edi Prihantoro Universitas Gunadarma Seksi Dokumentasi Ketua Dr. Widyo Nugroho Universitas Gunadarma Wakil Ketua Sandhi Prajaka, SKom, MMSI Universitas Gunadarma Anggota Topan Sukma Saputra, ST, MMSI Universitas Gunadarma Seksi Logistik/Pendukung Teknis Ketua Dr. Misdiyono Universitas Gunadarma Wakil Ketua Dr. Irwandaru Dananjaya Universitas Gunadarma Anggota Remigius Hari, ST, MM Universitas Gunadarma Dr. Reza Chandra Universitas Gunadarma Ivan Mauritz, SKom, MMSI Universitas Gunadarma Remi Senjaya, SKom, MMSI Universitas Gunadarma

seminar nasional 2021 - ayu_ws.staff.gunadarma.ac.id

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