seminar on international/ global marketing management and market research kuo-cheng huang assistant...
TRANSCRIPT
Seminar onInternational/ GlobalMarketing Management and Market Research
Kuo-cheng Huang
Assistant ProfessorCenter for General Education
Kainan University
About me – education B.A., Dept. of Political Science, National Taiwan University
M.A., Graduate Institute of National Development,
National Taiwan University
Ph.D., School of Politics and International Relations The University of Nottingham, U.K.
About me –professional certificates
LCCI (London Chamber of Commerce and Industry): FTBE (Further Certificate for Teachers of Business
English) Marketing Level 2
C&G (The City & Guilds of London Institute): Foundation Awards in Management Principles Trainer
IPMA (International Project Management Association): Level D Certified Trainer Project Management Associate
Textbook
How to Pass Marketing Level 2 (by LCCIEB)
Can be bought online at:http://www.sanmin.com.tw/page-product.asp?
pid=&pf_id=99M155F10c105e88c104H67T108R124CAIuHGm127IbM
What is LCCI
LCCI ( London Chamber of Commerce and Industry) http://www.londonchamber.co.uk
LCCIEB (LCCI Examinations Board) http://www.lccieb.com
LCCIEB Taiwan http://www.lccieb.com.tw
The textbook is aimed at both native English speakers and
those who use English as a second language
contains simple and comprehensive explanations of key topics
builds up knowledge of the subject gradually and systematically
will equip the candidate to pass the Second Level Marketing examination.
Assessment
Mid-term exam 35％ Presentation 40％ Class Participation 25％
