Seminars

Critical, Predictive, Insights For Entertainment Story And Brand Story Development And Management.

Mowrer Meta-story Seminars Presents: The Millennial Overturn

The emergence of the new global family and the profound changes they are making in the story of our world.

This is the Most Important Story You Will Hear This Year…

To tell a relevant story to any audience, you must learn to hear their evolving story first and meet them at it’s leading edge.

The whole story is very different than just Millennials.

All generations are effecting each other. Who’s influencing whom and why?

Where’s this all going?

Understand what it means to be part of the new Superorganism.

Connectedness isn’t just a change in story distribution. It’s a change in story itself and a change in the human power equation.

Understand the profound permanent change in the new definition of family life.

Start creating for this radically different new family normal!

The Millennial Overturn Seminar Benefits:

Unbox the factors and influences that their stories are built on and reveal the ongoing narratives they are building about themselves.

Detail how they are using their stories for change: personal, professional, institutional and cultural.

Explore how and why they adopt or reject stories and how they are story adepts, rapid and skilled at turning your story and brand into the verbs and nouns to use in their stories.

Share critical techniques for analyzing your entertainment or brand story for a realistic understanding of who your story will commercially resonate with and why.

Detail how and where the audience is heading and why narrative relevance is creating to meet them there.

Understanding The True Power Of Story

• How and why it shapes all human change and behavior

Understanding And Predicting Generations

• Generational formative events

• What creates a generation’s values and expectations

• The generational continuum

• The Strauss-Howe 4 generation cycle

Bringing The Generations To Life

• Presentation of the ongoing narratives of all 6 living generations

The Changing Millennial Family And The Experience Economy

• Experience before things

• Living into your stories

• Small house/Big life

Untangling Generational Gender Narrative

• Girls, the divide between holdouts and progress

• A word about boys – the invisible crisis

Narrative Predictions

• Next 5 years of millennial family behaviors

Testimonials:"Attending a Mowrer Meta-story event makes you feel a bit like Neo getting a download on how to fight in the Matrix. You’re at first overwhelmed by all that you’re learning, but In the end you are so very glad to have all this amazing, essential knowledge in your professional arsenal.”Steve LettieriContent StrategistLEGO

Kevin provides the playbook for how to make stories and brands relevant to Millennial parents and Gen Z kids.Rob HudnutExecutive ProducerMattel

Now we approach each story element as a building block for creating ways for consumers to "live into" the new worlds we create." Shawn DennisHead of Franchise and Brand DevelopmentDreamworks Animation

For more information contact:

ANNETTE VAN DUREN

ANNETTE VAN DUREN AGENCY

3810 WILSHIRE BLVD. #1906

LOS ANGELES, CA 90010 USA

MOBILE: 213•810•9965

LAND: 818•752•6000

EMAIL: ANNETTEVANDUREN@ME.COM