seminar%2b project%2boverview%2band%2btemplate%2bw2016
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SeminarsDIGITAL MARKETING 2WINTER 2016
Explanation vs Template• Yellow slides are explanations• Delete from your presentation
• Blue slides are templates• Brand your slides• Insert content
Background Info• Groups of up to 4 people• May be different than DM Plan Project group• Worth 10% of final grade• Presentation that provides the class with an overview of a current digital
marketing tool or platform not covered in DM1 or DM2• Role Play• Your group has been tasked with researching the tool/platform • The audience (our class) is the management team • Should we add this tool to our social media mix?• Business perspective
Background InfoSource: 2015 Social Media Examiner, Social Media Marketing Industry Report
NOTE: This study surveyed over 3700 marketers with the goal of understanding how they're using social media to grow and promote their businesses.
Format• 10-15 minute presentation with the following sections:
• Description of the tool• Typical user profile (end user)• Typical user profile (businesses)• Demonstration of the tool (must be a live demonstration)• Business Perspective
• Advantages and Disadvantages • Examples of successful and unsuccessful uses (how are marketers using the tool?)
• Audience engagement • References
• Submission is in PDF format
Topics• Your group may choose from the following list or select one of your
own with your professor’s approval.
Week 3 Week 5 Week 8 Week 9
Google+Pinterest
InstagramSlideShare
YelpFoursquareVine
StumbleUponRedditSnapchat
Important Info• The presentation should be business casual• All students must present and the presentation should be divided
equally amongst students• The audience will consist of the professor, the class, and the
presenters• Only one topic/class• Please Note: Reading your presentation will result in an
“Unacceptable Presentation” which could result in a failed grade
Tips• Be consistent with the role play• Maintain a business perspective• lynda.com has videos for business professionals that show how to use
most platforms• Choose examples from recognizable brands, preferably Canadian brands• Don’t forget live demonstrations• Key actions• Successful examples• Unsuccessful examples
Rubric – Group Components (70 marks)Evaluation Criteria Mark Level 1 Level 2 Level 3 Level 4
GROUP COMPONENTS (Little/No demonstration) (Below expectations) (Meets expectations) (Exceeds expectations)ContentSections from the template
/40 Includes very few sections Includes some/few sections Includes most sections Includes all sections
Missing most of the following; demonstrated at a minimal level of understanding and engagement
Missing some of the follow; demonstrated at a minimal level ofunderstanding and engagement
Includes most of the following; demonstrated at a knowledgeable level
Includes all of the following; demonstrated at an expert level of understanding and engagement
Creativity /10 Does not demonstrates originality and inventiveness
Demonstrates some originality and inventiveness
Demonstrates originality and inventiveness
Demonstrates exceptional originality and inventiveness
Does not include audience engagement
Includes some audience engagement Include audience engagement Includes excellent audience engagement
Does not include creative examples Includes some/few creative examples Includes creative examples Includes excellent creative examples
Role Play /10 Role was not played in a convincing, consistent manner
Role was played in a somewhat convincing, consistent manner
Role was played in a convincing, consistent manner
Role was played in an excellent convincing, consistent manner
Did not maintain business perspective
Some business perspective Maintained business perspective Maintained excellent business perspective
Viewpoints expressed did not fit role played
Viewpoints expressed did not fit role played
Viewpoints expressed fit role played Viewpoints expressed fit role played
Group Function/Flow /10 Little to no evidence of collaboration between members
Little collaboration between members
Collaboration between members Strong collaboration between members
Presentation is confusing and does not have a cohesive approach
Presentation is mostly unorganized, and does not have a cohesive approach
Presentation follows logical flow and cohesive approach
Presentation follows organized, logical flow and cohesive approach
Rubric – Individual Components (30 marks)
Evaluation Criteria Mark Level 1 Level 2 Level 3 Level 4INDIVIDUAL COMPONENTS
Professionalism /10 Mostly inappropriate dress, language, and content
Some inappropriate dress, language, and content
Appropriate dress, language, and content
Business casual attire, business language used throughout
Did not use business language or conduct
Used some business language and conduct
Mostly used business language and conduct
Business language and conduct used throughout. Felt like a real meeting.
Presentation SkillsIndividual knowledgeAbility to answer questions
/20 Voice is mumbling or too low, pronunciation is incorrect
Voice is too low or does not use clear pronunciation
Clear voice and clear pronunciationClear voice and precise pronunciation
Difficult to understand what is being said
Some difficult understanding what is being said
No difficultly understanding what is being said
Easy to understand what is being said
No use of gestures or voice inflection
Does not uses gestures and voice inflection appropriately
Uses gestures and voice inflection appropriately
Uses gestures and voice inflection effectively
No eye contact and fully reads from notes/slides
No eye contact and often looks at notes/slides
Maintains eye contact and seldom looks at notes/slides
Maintains eye contact and never looks at notes/slides
TEMPLATEPLEASE MODIFY THE FOLLOWING SLIDES WITH
INFORMATION FROM YOUR TOPIC
SLIDESHARE BY: ASHTON, DANIEL AND CURTIS
.
DESCRIPTION OF SLIDESHARE
• INCLUDE A DESCRIPTION OF:• LINKEDIN SLIDESHARE IS A WEB BASED 2.0 HOSTING SERVICE • WITH OVER 18 MILLION UPLOADS AND 40 CONTENT CATEGORIES IT IS TODAYS TOP 100 MOST-VISITED
WEBSITES IN THE WORLD. • LARGE FIRMS, SMALL BUSINESSES AND ENTRPENURSES • THERE IS LESS COMPETITION THAN ANY OTHER SOCIAL CHANNEL, ALSO THIS THE LAST SOCIAL MEDIA
PLATFORM YOU CAN GENERATE NICE CONTENT EXPOSURE FROM DAY ONE. • THIS IS A FREE WEBSITE WHICH ENABLES YOU TO UPLOAD PROFESSIONAL VIDEOS AND SLIDESHOW
PRESENTATIONS. • UNLIKE YOUTUBE THE EMPHASIS IS MORE ON PRESENTATIONS THROUGH PROFESSIONAL VIDEO. • THIS IS USED PRIMARILY FOR BUSINESSES TO SHARE PRESENTATIONS WITH EMPLOYEES & EFFECTIVE B2B
MARKETING.
DEMONSTRATION OF TOOL
• INCLUDE A LIVE DEMONSTRATION• SET UP AN ACCOUNT• PERFORM KEY ACTIONS
• ENGAGE THE AUDIENCE
ADVANTAGES & DISADVANTAGES
• - LOW TO NO COST • - FREE TRAFFIC• - BRAND PRESENCE/AWARENESS • - GLOBAL CONTENT DISTRIBUTION• - ANALYTICS DASHBOARD ( SEE WHAT RESONATES WITH YOUR VIEWERS)• - FOLLOW FEATURE• ABILITY TO BOOST SEO
ADVANTAGES & DISADVANTAGES CONT.
• MOST USE OTHER PROGRAMS TO CREATE & EDIT MATERIAL• SOME TRANSITIONS CANNOT BE COMMONLY SEEN IN OTHER SLIDESHOW
PROGRAMS• CONTENT SHOULD BE KEPT A MINIMUM
SUCCESSFUL EXAMPLES
• INCLUDE A CASE STUDY OR DEMONSTRATION OF THOSE BRANDS THAT ARE USING THE TOOL SUCCESSFULLY
• MUST BE PRESENTED FROM A BUSINESS PERSPECTIVE• FOCUS ON CANADIAN BRANDS
UNSUCCESSFUL EXAMPLES
• INCLUDE A CASE STUDY OR DEMONSTRATION OF THOSE BRANDS THAT DID NOT USE THE TOOL SUCCESSFULLY
• MUST BE PRESENTED FROM A BUSINESS PERSPECTIVE• FOCUS ON CANADIAN BRANDS
CONCLUSION
• SUMMARIZE PREVIOUS SLIDES• IF OUR COMPANY ADDED THIS TOOL TO OUR SOCIAL MEDIA MIX, WHAT
ADVICE WOULD YOU PROVIDE?• BEST PRACTICES?• COSTS? RESOURCES?
REFERENCES
• 2015, JUNE 18). RETRIEVED FROM 10 MOST INFLUENTIAL BRANDS ON LINKEDIN: HTTP://WWW.SLIDESHARE.NET/LIMARKETINGSOLUTIONS/10-MOST-INFLUENTIAL-BRANDS-ON-LINKEDIN-2015-EDITION
• WAIRING, D. (2014, JUNE 5). RETRIEVED FROM HTTP://WWW.SOCIALMEDIAEXAMINER.COM/SLIDESHARE-FOR-YOUR-BUSINESS/