seminole hard rock
TRANSCRIPT
Presented by: Catherine Doomany, Benjamin Evans, Kerry Reynolds, and Eunice Jimenez
SEMINOLE HARD ROCK HOTEL & CASINO HOLLYWOOD, FL
….
HOSPITALITY STRATEGIC MARKETING PLAN
• The Seminole Hard Rock is AAA Four Diamond-Rated.
• 500 Rock Star Suites designed for rock royalty.
• 24/7 casino gaming action.
Our Property • Green-Lodging Certified • Characterized by the
authentic memorabilia that surrounds the stay, play, shop and dine resort.
• Full service Rock Spa and Salon.
• “The Hard Rock is fortunate to have a legacy that permeates the present like a classic rock song, rooted from a timeless foundation and simple beginnings.”
HARD ROCK HISTORY
• With 192 locations, in 60 countries, it is hard to believe the legacy started from the search for a good burger!
• 1971 - Isaac Tigrett and Peter Morton, two shaggy-haired Americans living in London opened up their own American style diner in an old Rolls Royce dealership.
• They called it the Hard Rock Café.
• The 1st U.S location was established in 1982 in Los Angeles.
• 1983 - The brand goes truly global, expanding to Asia.
• 1995 - The first Hard Rock Hotel & Casino opened in Las Vegas.
• 2004 - The Seminole Tribe owns and operates the newly opened Hotel & Casino in Hollywood, Florida.
• 2011 - 40 year anniversary of the Hard Rock Legacy!
HISTORY CONTINUED;………….
THE BEGINNING OF WORLD-WIDE EXPANSION
Location, Location, Location!
1 Seminole WayHollywood, FL
33314
• Hollywood is ideally located 10 minutes South of Fort Lauderdale, and 20 minutes North of Miami.
• Enjoy beautiful 70-80 degree weather year round! • Things to do nearby : Hollywood Beach Boardwalk, Art & Cultural Center, and Hollywood
Parasail.
Amenities : Our Rooms Rock!
OUR ROOMS ROCK!• Want to jam out in your room with
a Fender guitar? • 500 music themed suites/ guest
rooms with musical accents.• Incredible panoramic views.
• Fresh flooring and plush carpeting.
• Crisp bedding with Hard Rock touches.
• State-of-the-art digital interactivity and ambient
lighting.
Amenities : More room for your band in our Deluxe
Queen Suite!
Amenities : Sleep like a rock in our Deluxe King
Suite!
Amenities : Live the suite life in our Luxury King
Suite!
Amenities : Be in the spotlight in our Roxy Suite!
Amenities : Soak Up the Sun!
PRIVATE CABANAS
Retreat to the privacy of your own poolside cabana! • Modeled after traditional frond-covered Seminole chickees.• Uniquely designed cabanas and conveniences will elevate the
status of your daylife experience. • Chickees are outfitted with cable televisions, fully stocked mini
bars, telephones, ceiling fans, solid teak and aluminum furniture and covered seating room for up to 10 guests.
DINE LIKE A ROCKSTAR
THE ROCK SPA AND SALON
• Massages (Soul Survivor, Heaven Scent, Rock A Bye Baby, Foot Loose,
Just The Two of Us)• Manicures and pedicures. • Eyelash application.
• Full service hair salon• Facials and collagen
treatments.• Make-up lessons and
application.• Spray-tans
Amenities : Be a High Roller
Needs • For Gamblers a place to stay after
a long day/evening of gambling in the Casino.
• For business and corporate travels a one-stop shop for leisure,
relaxation as well as activities.
Wants• Creating a relaxing and fun
environment. • For adults no need to leave the
property.
CORE MARKETING
Demands• Complementary rooms for certain
gamblers, which make up over 50% of rooms on an average night.• Having multiple cuisines on site.• Multiple types of venues for
events and meeting.
RestaurantsCasino
Large Pool & CabanasSpa & Fitness center
Event Space & Concert space
PRODUCTS
Values• Others things to do besides gambling.• Having rooms available for high money
gamblers.• Having separate locations for those players.
VALUE, SATISFACTION, AND QUALITY
Satisfaction• Give them a Hard Rock
Experience.• High Tech equipment
throughout the hotel
Quality• Updating everything
ASAP• Cleaning schedules very
intensive• Unique ways to change the customers experience (dancers in the welcome
area)
Exchange - • Being known world-wide base on the brand
Offering free rooms based on money spent in the Casino.
Transactions -• Having ample things to do on site limits
travel time World-wide known brings in both
international & domestic customers
Relationships- • Making sure high paying customers are treated correctly with the amount of money
they spend
EXCHANGE, TRANSACTIONS, AND RELATIONSHIPS
Bring competitions to the hotel & Casino.Businessmen one stop shop
MARKETS
1.Suppliers 2.Market channel3.Target Market 4. Competitors 5. Public
MICRO MARKET ENVIRONMENT
SUPPLIERS
COMPETITORS
Miccosukee Resort & Gaming
The W Hotel
VP of Marketing Jeremy Weinstein
Market Channel
TARGET MARKET
1. Economic 2. Social- Cultural
3. Ecological4. Political
MACRO MARKET ENVIRONMENT
ECONOMIC
ECOLOGICAL
POLITICAL
GO GREEN EXHIBITIONAt the Seminole Hard Rock Casino
In honor of the Hard Rock’s new sustainable innovations!
Catherine Mary Doomany
This expo will be a “Green Exhibition”
showcasing the new technologies in sustainable,
green development to contractors, engineers, and
eco-enthusiasts.
ABOUT THE EXPO
The Exhibition Space, Revamped
40,000 square feet of meeting and expo space.
SUSTAINABILITY A definition: The goals that inform
developments in this rapidly growing field
include: Green Technology "Cradle to cradle" Source reduction Innovation Viability
“It creates and maintains the conditions under which humans and nature can exist in
productive harmony, that permit fulfilling the social, economic and other requirements of
present and future generations.”
Sustainability:
HARD ROCK’S GREEN IMPROVEMENTS
• In the last 5 years, Hard Rock has installed a numerous amount of energy efficient,
green technologies.
• Green Lodging Certified
All proceeds are donated to G Adventures’
Nepal Earthquake Recovery & Relief Fund.
CASINO-WIDE POWER HOUR,
$1 MILLION GOAL
“It takes thousands of small
gestures to rebuild shattered
lives.”
Top 10 Green Building
Engineering Firms and Contractors in the United States
2014
*Numbers seen in $ millions*
Companies comply with the U.S. Green Building Council's Leadership in Energy and
Environmental Design standards.
The top 10 Green Building Contractors in
the United States are
within;
New York,Rhode Island
Maryland,Colorado,
Texas, and California.
Age
Doctorate
Recipients
2008-2014
Average Salary : $85,000 to $130,000
*Information provided by Glassdoor.com*
HOW TO GET THE WORD
How do we get the wor
d out?
How Do We
Get The
Word Out?
"21st century tourism must be sustainable or it will no longer survive”
SPONSORS
Click icon to add picture
The CST is a comprehensive program
that categorizes and certifies
each tourism
company, hotel, or
resort to the degree they comply with the model of sustainable
tourism.
National Geographic developed
green initiatives related to
water, energy, recycling, and
employee programs that
are in line with our belief in the power of science,
exploration, and
storytelling to change the
world.
“Five cross-divisional
subcommittees of volunteers keep us on the path of sustainability, a path we are all
committed to and that stands as a shining example
of employee-driven change.”
THE GREEN TEAM SPEAKERS
La Quinta Country Inn exemplifies the resilience of the tropical
rainforest. Careful planning and giving
nature a chance has resulted in a remarkable experience.
GUEST SPEAKER
The Inn has established specific habitat to attract butterflies,
frogs, small mammals and lots of birds.
Promotion.
• 25% off nightly rate, room of their choice, for sustainable engineers who present their
engineering license at check in.
• Employees of the top 10 green building engineering firms staying within the hotel:
Receive a yearly subscription to NatGeo, and The Sustainable Engineer, a voucher for a
comp’d dinner at the dining location of their choice within the resort and a “Solid As A
Rock Massage.”
Benefits
• Opportunity to have your business assessed by the CST and granted leafs
for your sustainability efforts and methods.
• Networking• Gained knowledge of the newest
technologies.
THE BREAKDOWN: THE PROMO AND BENEFITS
Room Sales 250+ attendees assuming they stay 2 nights @ $250 (discounted rate) to $500 a night =
about $900 per attendee Projected Room Sales: $225,000Casino Revenue
Expo ticket day pass revenueSponsorships
Dining (Three days, 2-3 meals a day = about 9 meals. Meal prices range from $15-$60 per meal.
Average of about $300-500 on meals alone for one 3-day attendee)Amenities Revenue
WHERE WILL THE REVENUE COME FROM?
Lamar BillboardsBulletin= 672 square feet of advertisement
Junior Bulletin = 480 square feet of advertisement spaceOver a 4 week span, a bulletin makes around 2 MILLION
impressions.Interstate 95, Interstate 405, Interstate 10, Interstate 80, Interstate 5
(These 5 highways are within the top 10 busiest highways in the United States.)
BILLBOARD LOCATIONS
AND DETAILS
Seminole Hard Rock Hotel &
Casino Presents:
DEMOGRAPHICS
New England54%
United States of Amer-ica
46%
Average Salary83%
7% 6%4%
Race Breakdown
WhiteBlackHispanicOther
16%
84%
Male vs Females
MaleFemale
GUEST SPEAKERS
Scott Flansburg“The Human Calculator”
Philippe RigolletProfessor at MIT
MEETING SPACE
ADVERTISIN
G
MAGAZINES & NEWSPAPER
APPLICATIONS
PresentsAssociation of Teachers in
Mathematics in New EnglandSeptember 4-6 ,2015
CHARITY
GAMBLE TO A MILLION
Specialized Room Rate: 190.30
Sales Promotion
DRINK WITH CHARITY IN MIND
A SERIOUSFUN DRINK
#FTK
HARD ROCK CRAWLING
Crawling Rate: 190.30
By: Eunice JimenezDarden Restaurants HR
Training Seminar 2016
WHAT IS DARDEN RESTAURANT?
HUMAN RESOURCES
DEMOGRAPHICS
Female 57%
Male43%
Gender
11%
12%
11%
14%17%
18%
17%
House Hold Income Long Horn Olive Garder Bahama Breeze Yard House Eddie V Captail Grille Seasons 52
37%
23%
23%
16%
Race BreakdownCaucasian African American Hispanic Asian
MEETING ROOM
GUEST SPEAKER
Eugene L Lee JrCEO of Darden Restaurants
Tom ClendenningDirector of Labor and Work
fore Department
PERSONAL SELL
Pay for 1 more extra day, get a free upgrade to
Luxury King Suite and a 24hr personal butler and a $25 credit to any bar.
Taste of Hard Rock. Have the privilege to dine in our top 3 best restaurant and have one on one with the chief cooking right in front of you. The Council Oak,
Kuro and The Blue Plate.
PERSONAL SELL
09/17/2016 SUSAN G. KOMEN FOR THE CURE Komen race for The Cure A band of warriors who are determined to raise money to find a cure for breast cancer
SUSAN G KOMEN FOR THE CURE
Bayfront Park , Downtown Miami, FL
Hosted By: Seminole Hard Rock Hotel &
Casino, Hollywood, FL
9/17/2015 6:00am
“Keep Calm and Fight Cancers butt!”
MAGAZINE
SOCIAL MEDIA
October 10-13, 2016
HR STRATEGIC
SEMINOLE HARD ROCK HOTEL & CASINO l HOLLYWOOD,FL
Darden Restaurants HR Training Seminar
“EVERY DAY IS A TRAINING DAY AND EVERY EVENT IS A TRAINING EVENT”
WEDDING & 3D CAKE COMPETITION
San Franciscans’ making over $150,000 per annum and Culinary/
Cake Artistry enthusiasts.
TARGET MARKET
SalesSan Franciscans mak-ing over $150000
San Francisco
San Francisco United States0
1000020000300004000050000600007000080000 75604
53046
Median Household Income 2013
Median Household Income 2013
SOCIAL MEDIA
SPONSORS
Guest Judges
Works CitedATMNE. N.p., n.d. Web. 20 Apr. 2015.Census. N.p., n.d. Web."Index - National Council of Teachers of Mathematics." Index - National Council of Teachers of Mathematics. N.p., n.d. Web. 03 May 2015."Miccosukee | Tribe of Indians of Florida | –." Miccosukee Tribe of Indians of Florida. N.p., n.d. Web. 03 May 2015."My Library." Millennium Web Catalog. N.p., n.d. Web. 03 May 2015."Seminole Hard Rock Hotel & Casino - Hollywood, FL." Seminole Hard Rock Hotel & Casino - Hollywood, FL. N.p., n.d. Web. 03 May 2015."Seminole Hard Rock Makes about $528M on Gambling." Tribunedigital-sunsentinel. N.p., 31 Aug. 2014. Web. 03 May 2015."Starwood Hotels & Resorts." Starwood Hotels & Resorts. N.p., n.d. Web. 03 May 2015."Sustainability | EPA Research | EPA." EPA. Environmental Protection Agency, n.d. Web. 03 May 2015."30 Best San Francisco Restaurants." On TripAdvisor. N.p., n.d. Web. 03 May 2015."The Top 100 Green Building Contractors." The Top 100 Green Building Contractors. N.p., n.d. Web. 03 May 2015."Turismo Sostenible CST: Certificación Para La Sostenibilidad Turística En Costa Rica." What CST Is All About? N.p., n.d. Web. 03 May 2015."United States Census Bureau." New York (city) QuickFacts from the US Census Bureau. N.p., n.d. Web. 03 May 2015.U.S. Bureau of Labor Statistics. U.S. Bureau of Labor Statistics, n.d. Web. 03 May 2015."U.S. Science and Engineering Labor Force Stalls, but Trends Vary Across States." U.S. Science and Engineering Labor Force Stalls, but Trends Vary Across States. N.p., n.d. Web. 03 May 2015.
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