SEMIOTICANALYSIS

REFERENT SIGNIFIER SIGNIFIEDThe actual thing referred to The physical form of the sign The concept that (word or image) enters our mind when we see the signifier

The Concept…..

Semiotics works on 2 levels

The level of Denotation & the level of Connotation.

•Denotation – is literally what you see (description)

•Connotation – is the derived meaning.

Example: Denotation (red rose) Connotation (love)

Task

• In Small groups pick a card. Conduct a semiotic analysis on the images, suggesting what connotations can be derived from them and why the producers of the TV Drama might have used them.