semiotic analysis
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Semiotic Analysis. What are the intended signifieds?. Man Sexy Healthy / Ripped Calvin Klein brand Comfortable Virility “ Package ” Inadequacy??? Jealousy??? Fear???. Semiotic Analysis. What are potential unintended signifieds?. Semiotic Analysis. - PowerPoint PPT PresentationTRANSCRIPT
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Semiotic Analysis
• Man• Sexy• Healthy / Ripped• Calvin Klein brand• Comfortable• Virility• “Package”• Inadequacy???• Jealousy???• Fear???
What are the intended signifieds?
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Semiotic AnalysisWhat are potential unintended signifieds?
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Semiotic Analysis
• Homoerotic???• Corporate• Propaganda• “Douche bag”• Alienated (from brand)
What are potential unintended signifieds?
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Semiotic AnalysisHow is the signifier shaping the signified?
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Semiotic Analysis
• Black and white– form and mass rather
than color– authenticity
How is the signifier shaping the signified?
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Semiotic Analysis
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Semiotic Analysis
Transcoding (the signified)
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Semiotic Analysis
Transcoding (the signified)
Minority groups often appropriate the language of oppression to assert power
“Black” (“Black is Beautiful” from the 1960s)
“Nigger”“Queer”“Bitch”
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“The CD cover of his album Put Yo Hood Up (2001) shows Lil’ Jon clad in a pair of black rubber coveralls, his open-mouthed expression of rage and intensity augmented by the added effect of gold teeth, sunglasses, and long dreadlocks, creating a general impression of a demented slaughterhouse worker or other grotesque. The draping of the rebel flag around his shoulders in the picture, far from constituting an endorsement, communicates the hostile occupation of a symbol. The cover image seems the worst nightmare of a white supremacist, a demonic, superpowered black man appropriating, occupying, and defiling the treasured symbol of Dixie.”http://www.southernspaces.org/contents/2008/miller/9a.htm
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Semiotic Analysis
"I wear the belt for southern pride and to rebel. . . . I don't take the Confederate flag that serious as far as the racial part is concerned." Andre 3000 of OutKast
I'm Sorry Miss Jackson
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Semiotic Analysis
Trans-coding (the signified)
Other examples?
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Semiotic Analysis
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Semiotic Analysis
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Semiotic Analysis