Semiotic

Semiotics, also called semiotic studies and including semiology, is the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which for its part, studies the structure and meaning of language more specifically.

A link to a example of semiotics analysis:http://www.aber.ac.uk/media/Students/awc9401.html

This is a ad to stopPeople from smokingAnd they have doneThis by making it Black and white, alsoThe smoke has Turned into a nooseTo show that smoking Kills.

The text in this ad is short but gets to the point ‘kill a cigarette save a life. Your.’ this is so people aren't looking at the text that they are looking at what could actually happen.

She look normal in the picture so that it shows that you could die at any moment from smoking