semiotics and branding.ppt
DESCRIPTION
TRANSCRIPT
![Page 1: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/1.jpg)
46h15. February 2009
lørdag 8. april 2023
![Page 2: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/2.jpg)
lørdag 8. april 2023
![Page 3: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/3.jpg)
Its in the sign… Denotation Connotation
Ethos PathosLogos
lørdag 8. april 2023
![Page 4: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/4.jpg)
Lets look at som movies!
lørdag 8. april 2023
![Page 5: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/5.jpg)
lørdag 8. april 2023
Corporate identityLogoVisual language
Annual report
plc web siteA
dve
rtising
an
d
custo
me
r com
mu
nica
tion
s
Staff
Communications
Architecture &
interior design
Un
iform
s, livery,
signa
ge
Product design
packaging
![Page 6: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/6.jpg)
Corporate branding (Corporate design)
Product branding
lørdag 8. april 2023
![Page 7: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/7.jpg)
A process where the company/organization makes a dedicated and systematic effort to create symbolic added value.Corporate branding affects the entire company. Therefore it is a management discipline.
lørdag 8. april 2023
![Page 8: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/8.jpg)
http://www.lego.com/eng/info/
lørdag 8. april 2023
![Page 9: Semiotics and Branding.ppt](https://reader033.vdocument.in/reader033/viewer/2022042521/545793bfb1af9f33608b4eb5/html5/thumbnails/9.jpg)
http://www.ci-portal.de/index.php?id=42
lørdag 8. april 2023