semiotics and semantic: tools for an effective appropriation of information, communication and...

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Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert, Carine Duteil-Mougel, Anne Geslin-Beyaert, Laurent Laurent Billonnet Billonnet , , Nicole Pignier, Didier Tsala-Effa, Jean-Michel Dumas Nicole Pignier, Didier Tsala-Effa, Jean-Michel Dumas University of Limoges, Limoges, France University of Limoges, Limoges, France [email protected] Medetel 2012 Medetel 2012 The international eHealth, Telemedecine and Health ICT forum The international eHealth, Telemedecine and Health ICT forum 18-20 April 2012, Luxembourg 18-20 April 2012, Luxembourg

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Page 1: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

Semiotics and semantic: tools for an effective appropriation of information,

communication and health technologies

Carine Duteil-Mougel, Anne Geslin-Beyaert, Carine Duteil-Mougel, Anne Geslin-Beyaert, Laurent BillonnetLaurent Billonnet, , Nicole Pignier, Didier Tsala-Effa, Jean-Michel DumasNicole Pignier, Didier Tsala-Effa, Jean-Michel Dumas

University of Limoges, Limoges, FranceUniversity of Limoges, Limoges, France

[email protected]

Medetel 2012Medetel 2012 The international eHealth, Telemedecine and Health ICT forumThe international eHealth, Telemedecine and Health ICT forum 18-20 April 2012, Luxembourg18-20 April 2012, Luxembourg

Page 2: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

OutlineOutline

Introduction Introduction Learning from experimentation

II.. What about semiotics?

II. II. What about semantics?

III. III. The object - subject interaction

IV. IV. The appropriation of Communicant objects

V. V. The Voice User Interfaces

ConclusionConclusion

To the human-machine semiotic&semantic interface (HMSSI)

Page 3: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

Learning from experimentation…

ICT : a wish but still an unsuitable system;

o Feeling of disappointment.

o Poor consideration of human being, user friendliness, personalization,

dignity and respect.

o Feeling of intrusion and stigmatization.

Training and information needed for a better appropriation of equipments.

1. Need for an ethical dimension.

2. Appropriation of ICT tools is a condition of success.

… to the semiotic and semantic approach

Page 4: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

1. Definition

Semiotics is a human science which analyzes systems of signification, whatever the language expressing them: texts, pictures, spaces, etc.

2. Semiotics of the ICT includes two main directions:

i. multimedia, multimodal and hypertextual contents;

ii.graphic and material interfaces.

In both cases, the semiotician questions the conditions of perception

of a text or an object on a digital support.

I. What about semiotics?

Page 5: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

I. What about semiotics?

3. Semiotics of the ICT in the field of health

The way the user, with his current skills and the gestural, cultural experiences he developed in the practices of his everyday life, perceives digital objects intended to help him.

As a consequence, the ICT object is acceptable only insofar as it interacts with the person through his own experiences

(ex: a light path does not fit and tell the story of the person).

The semiotician thinks out the coherence between the design of an ICT device and the perception the user can have of the interaction with this device.

Page 6: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

1. Definition: Semantics is the most recent of the branches of linguistics and is still in the process of being constituted.

We have adopted a semantic approach (developed within the Saussurian tradition) that we consider to be the most sensitive to diversity: interpretative semantics.

By privileging the study of meaning, interpretative semantics focuses on the Cultural Objects, rather than the sign, and defines meaning as interpretation.

2. Objectives:

i. To describe a great diversity of Cultural Objectsii.To specify the incidence of social practices

II. What about semantics?

Page 7: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

3. Semantics of ICTs:

As Cultural Objects, ICTs belong to the human sphere (concept of Umwelt formulated by Jakob von Uexküll). This surround is composed of polysemiotics performances (involving many signs systems).

The meaning of these objects is then studied in relation with the actions to which they are associated.

The study of users’ discourses is very interesting from this point of view, and should lead to formulate recommendations for a more efficient appropriation of the ICTs, and a real implication of the persons.

II. What about semantics?

Page 8: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

The user (subject) establishes a junction with the technological object: the relationship is called a “con-junction”.

III. The object - subject interaction

Social practiceSocial practice

Presentational levelPresentational level

Semiotic levelSemiotic level

Physical levelPhysical level

Ex. mental representations

Ex. mental representations

Ex. speech and gesture (nonverbal

communication)

Ex. speech and gesture (nonverbal

communication)

Ex. movementEx. movement

SemioticmediationSemioticmediation

Referring to the three levels stake in social practices (presentational, semiotic, physical), the object could become a mediator between the user and its environment.

The term of “Semiotic mediation” is thusly used

Page 9: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

In terms of semiotics of anthropic zones, the appropriation expresses the way to go from the distal zone to the practical proximal zone.

IV. The appropriation of Communicant objects

Identity Zone(coincidence)Identity Zone(coincidence)

Proximal Zone(adjacency)

Proximal Zone(adjacency)

Distal Zone(strangeness)Distal Zone

(strangeness)

FETISHObject is seen as

familiar

FETISHObject is seen as

familiar

IDOLObject is seen as

technical

IDOLObject is seen as

technical

Our Hypothesis: the Voice User Interfaces (VUI) which have recourses to spoken language, make easier the pass from IDOL to FETISH, in comparison to the Graphical User Interfaces (GUI).

The object which has the FETISH status is seen as "familiar" and that make easier its acceptation and its daily use.

The problematic is to tip the ICT objects from IDOL to FETISH status.

First person: I

NOW

Here

First person: I

NOW

Here

Second person:

You

NEAR PAST and FUTURE

There

Second person:

You

NEAR PAST and FUTURE

There

Third person:

He/She/It/ That

PAST and FUTURE

Elsewhere

Third person:

He/She/It/ That

PAST and FUTURE

Elsewhere

Page 10: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

The Recognition of Continuously Spoken Sentences allows the user to address oneself from a natural way to the system without any preliminary specific learning to use the system.

The recourse of the natural dialogue (unlimited) begs the interrogation about the semantic interpretation, and underlines the role of the situational context.

Objective: Predict functional Voice User Interfaces which take into account the expectation and the use of languages (lexicon, syntax, semantics, pragmatics, etc.)

V. The Voice User Interfaces

Page 11: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

To the human-machine semiotic&semantic To the human-machine semiotic&semantic interface (HMSSI) interface (HMSSI)

Based on the vocal and/or the gesture approaches

Several mono or multimodal interfaces techniques

dematerialized interfaces vocal interfaces (analysis and synthesis) virtual interfaces using gesture recognition

augmented reality and virtual assistive information haptic, visual or auditive augmentation as a an assistance haptic, visual or auditive augmentation as a validation

intuitive tactile sensitive processes as a projection of an intuitive gesture

ConclusionConclusion

Page 12: Semiotics and semantic: tools for an effective appropriation of information, communication and health technologies Carine Duteil-Mougel, Anne Geslin-Beyaert,

Some more information?…Some more information?…

ContactContact

Laurent BillonnetLaurent Billonnet

[email protected]

Professor at the University of LimogesProfessor at the University of Limoges

ENSIL engineering SchoolENSIL engineering School

Director of the BSc Director of the BSc « Home Automation for Elderly and Disabled People »« Home Automation for Elderly and Disabled People »