semiotics study of signs. o the arnolfini marriage o jan van eyck 1434 o fashion o head dress o...

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Semiotics Study of Signs

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Page 1: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Semiotics

Study of Signs

Page 2: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

o The Arnolfini Marriageo Jan van Eyck 1434

o Fashiono Head Dresso Heavy Clothing, Greeno Bedo Dogo Shoeso Orangeso Cherries o Hands (1 and 2)o Eyeso Mirroro Broom

o Chandelier

Page 3: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
Page 4: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Diamond Engagement Ring Tradition

Page 5: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Terminology

Page 6: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Signo Something that stands for

something else (signifier)

Page 7: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Signified / Signifcationo DeBeers created this signification:

Size of the diamond equates to amount of love and worth of the bride.

o = =

Page 8: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Image: a collection of signs

Page 9: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Codeso Systems of signs

Page 10: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Decodeo To read signs (what is being

signified)

Page 11: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Denotation: Literal Meaningo Literal Meaning

Page 12: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Connotation: Ideology / Mythology

Page 13: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Terminology

o Signo Something that stands for something else

(“signifier”)o Signified:o What the sign meanso Significationo Meaning / the act of signifyingo Decodeo To read signso Image:o A collection of signso Codeso Systems of signs (e.g., bridal codes)o Denotation: o Literal meaningo Connotation: o Ideology/Mythology

Page 14: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
Page 15: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
Page 16: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

De Saussure: Signs become defined by their differences with other signs in a system.

Page 17: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

Page 18: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Matthias Grunewald, Crucifixion, 1512-1515

Page 19: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
Page 20: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Destabilization of a Sign

o Example: Concorde Jet

Page 21: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
Page 22: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Is this a symbol, icon, or index?

Page 23: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Symbol, Icon, or Index?

Page 24: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Symbol, Icon, or Index?Betty Crocker

Page 25: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Icons

o Iconographic: o Having the qualities of an icono Iconography: o Use of iconso Iconoclasto Destroyer of Icons

Page 26: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Paradigmatic/syntagmatic

Page 27: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Critical TheorySome ideas that influence

the way we read signs:

Freudian (Psychoanalysis)JungianFeministEthnicMarxist

Semiotics

Page 28: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Freud: Id, Ego, Super Ego

Page 29: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Freud: Sublimation

Page 30: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Freud: Phallic Symbols

Page 31: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Freud: Phallic Symbols

Page 32: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Freud: “Penis Envy”

Page 33: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o

Freud: Fear of Castration

Page 34: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
Page 35: Semiotics Study of Signs. o The Arnolfini Marriage o Jan van Eyck 1434 o Fashion o Head Dress o Heavy Clothing, Green o Bed o Dog o Shoes o Oranges o
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