#sempl16 nial horgan
TRANSCRIPT
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#UNDERSTANDINGTWITTER
NIALL HORGAN | @NIALLH
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2005
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2013
OUR WORLD HAS CHANGED
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MOBILE IS THE NEW NORMAL
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Cameron Power@cap0w
Wtf is wrong with this dude? What is he looking at? The world? pic.twitter.com/ITpCF5Y5QW
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80%
source: Twitter Internal Jan 2014: UK user deep dive, Nielsen Q4 2014
use a mobile device to access Twitter
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284 MILLION+ active global users
Source | Twitter Internal, 2014
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Source | Twitter Internal, 2014
3.5 BILLION Tweets every week
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Source | Twitter Internal, 2014
3.5 BILLION MOMENTS
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HOW CAN YOU WIN THE
MOMENT?
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KNOW WHAT MOTIVATES
CONSUMERS
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SELF EXPRESSION
DISCOVERY & CURIOSITY
HUMAN CONNECTION
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#SELFEXPRESSION
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@brazuca
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#ballin
16,000+ Retweets
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#HUMANCONNECTION
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#TwitterVillage
@ChiefKariuki
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#TwitterVillage
@petermunenembuu
I am happy with Chief Kariuki after losing my 3 cows and got them after 2 hours.
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#TwitterTown
@joseantoniojun
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24
�7
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#TwitterTown
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#DISCOVERY
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66%+ of users search on Twitter once a day
D I S C O V E R Y
Source | Twitter as a Live Medium - US, Millward Brown Digital, Dec 2013
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62%+ of users say Twitter is the fastest news source
D I S C O V E R Y
Source | Twitter as a Live Medium - US, Millward Brown Digital, Dec 2013
#GeziPark
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Mockingjay - Part 1 @TheHungerGames
Tweet #UnlockMockingjay to see Katniss return to District 12 in a brand new preview of #Mockingjay Part 1! flwcs.co/1lC
Promoted by Mockingjay - Part 1
200K MENTIONS
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Mockingjay - Part 1 @TheHungerGames
When all is lost, courage is found. WATCH Katniss return to District 12 in this new preview of #Mockingjay Part 1!
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PLAN FOR THE PREDICTABLE
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WED SATFRITUE THU SUNMON
Bored
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Text
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Customer service can be
predictable
@KingJords Hi Jordan here’s a video whichwill help goo.gl/C1YdoT DR
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BE BRAVE BE SPONTANEOUS
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#BENDGATE500K+ MENTIONS
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@Heineken_NL
Heineken NL
Dear Apple… #BendGate
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@NokiaHomebase
Nokia Deutschland
Nicht mal auf Biegen und Brechen. #unBENDable #bendgate http://ow.ly/i/70lK2
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@KITKAT
KITKAT
We don't bend, we #break. #bendgate #iPhone6plus
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9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012
450k
50k
150k
250k
350k
love
anger
happiness
sadness
network outage
Love for O2 increased as a result of their bravery
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Twitter, Inc. Confidential
CARDS AS YOUR CANVAS
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140 characters are just the start
Summary CardImage Card Player CardVine Card Product Card
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Fi
Główna
Nokia PL @NokiaPL
A co, gdyby Twoja #Nokia #Lumia1020 była.... Minionkiem?#Minionki http://nokia.ly/L1020
Główna Powiadomienia Odkryj Ja
Promoted by Nokia PL
The bizarre ways that real entrepreneurs landed big money:bit.ly/Vhceq4 @neil_s_parmer
Inc @Inc
x
#DRIVING
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Fi
Główna
Nokia PL @NokiaPL
A co, gdyby Twoja #Nokia #Lumia1020 była.... Minionkiem?#Minionki http://nokia.ly/L1020
Główna Powiadomienia Odkryj Ja
Promoted by Nokia PL
The bizarre ways that real entrepreneurs landed big money:bit.ly/Vhceq4 @neil_s_parmer
Inc @Inc
x
#SHOPPING
#SUPERMARKET
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#COMMUTE#TRAFFIC
#BUS
#TRAIN
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#PROTIPS FOR DISCOVERY
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MEDIA FORWARD Leverage imagery/cards to drive 2X+ higher engagement rate than tweets without.
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#HASHTAGS ARE NOT TWEET JEWELRY. (too many detract from your beauty)
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FREQUENCY PAID: Refresh paid tweets every 3-5 days to optimize reach and recall (5x per campaign)
ORGANIC: 3-7 Tweets/Day
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#WINTHEMOMENT
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#HVALA
NIALL HORGAN | @NIALLH