semrushlive - finding the value of digital pr beyond the links
TRANSCRIPT
![Page 1: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/1.jpg)
B3 @lauracrimmons #semrushlive
The Value of Digital PR (beyond links)
Laura Crimmons @lauracrimmons
#semrushlive
![Page 2: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/2.jpg)
B3 @lauracrimmons #semrushlive
First things first, I understand the
importance of backlinks for SEO…
![Page 3: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/3.jpg)
B3 @lauracrimmons #semrushlive
![Page 4: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/4.jpg)
B3 @lauracrimmons #semrushlive
And a lot of what I do is devising strategies to acquire more links…
![Page 5: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/5.jpg)
B3 @lauracrimmons #semrushlive
Which sometimes feels like I’m doing this to journalists…
![Page 6: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/6.jpg)
B3 @lauracrimmons #semrushlive
HOWEVER
![Page 7: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/7.jpg)
B3 @lauracrimmons #semrushlive
Digital PRLinks
![Page 8: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/8.jpg)
B3 @lauracrimmons #semrushlive
Digital PR SEO
![Page 9: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/9.jpg)
B3 @lauracrimmons #semrushlive
Digital PR =
![Page 10: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/10.jpg)
B3 @lauracrimmons #semrushliveBrand Awareness
![Page 11: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/11.jpg)
B3 @lauracrimmons #semrushliveOpinion Change
![Page 12: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/12.jpg)
B3 @lauracrimmons #semrushliveBehaviour Change
![Page 13: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/13.jpg)
B3 @lauracrimmons #semrushlive Sales
![Page 14: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/14.jpg)
B3 @lauracrimmons #semrushlive
But too many people are just reporting on it in
terms of links
![Page 15: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/15.jpg)
B3 @lauracrimmons #semrushlive
And I’d very much like that to change
![Page 16: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/16.jpg)
B3 @lauracrimmons #semrushlive
“So what other value is there for Digital PR?” I
hear you cry
![Page 17: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/17.jpg)
B3 @lauracrimmons #semrushlive
E.A.T
![Page 18: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/18.jpg)
B3 @lauracrimmons #semrushlive
(not this kind of EAT)
![Page 19: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/19.jpg)
B3 @lauracrimmons #semrushlive
![Page 20: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/20.jpg)
B3 @lauracrimmons #semrushlive
![Page 21: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/21.jpg)
B3 @lauracrimmons #semrushlive
![Page 22: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/22.jpg)
B3 @lauracrimmons #semrushlive
![Page 23: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/23.jpg)
B3 @lauracrimmons #semrushlive
“Sounds great Laura, but what does that look
like in practice?”
![Page 24: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/24.jpg)
B3 @lauracrimmons #semrushlive
![Page 25: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/25.jpg)
B3 @lauracrimmons #semrushlive
https://www.branded3.com/annual-event-pr-calendar/
![Page 26: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/26.jpg)
B3 @lauracrimmons #semrushlive
![Page 27: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/27.jpg)
B3 @lauracrimmons #semrushlive
Satisfies Google’s Search Quality Raters now
Should directly impact rankings in the future
![Page 28: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/28.jpg)
B3 @lauracrimmons #semrushlive
How can we measure brand awareness?
![Page 29: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/29.jpg)
B3 @lauracrimmons #semrushlive
How can we measure ‘good reputation’?
![Page 30: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/30.jpg)
B3 @lauracrimmons #semrushlive
SERP real estate
![Page 31: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/31.jpg)
B3 @lauracrimmons #semrushlive
According to Searchmetrics, the number of organic search results
has fallen to 8.5 from 10
![Page 32: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/32.jpg)
B3 @lauracrimmons #semrushlive
![Page 33: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/33.jpg)
B3 @lauracrimmons #semrushlive
So we want to take up as much of those 8.5 as
possible right?!
![Page 34: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/34.jpg)
B3 @lauracrimmons #semrushlive
Our campaign
![Page 35: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/35.jpg)
B3 @lauracrimmons #semrushlive
Appear for long-tail keywords
Steal space from competitors
![Page 36: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/36.jpg)
B3 @lauracrimmons #semrushlive
How do we measure it?
![Page 37: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/37.jpg)
B3 @lauracrimmons #semrushlive
Positions 0 & 4
![Page 38: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/38.jpg)
B3 @lauracrimmons #semrushlive
![Page 39: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/39.jpg)
B3 @lauracrimmons #semrushlive
How do we rank position 0?
![Page 40: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/40.jpg)
B3 @lauracrimmons #semrushlive
Write content for questions people are asking
![Page 41: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/41.jpg)
B3 @lauracrimmons #semrushlive
Remarketing campaign
traffic
![Page 42: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/42.jpg)
B3 @lauracrimmons #semrushlive
![Page 43: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/43.jpg)
B3 @lauracrimmons #semrushlive
![Page 44: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/44.jpg)
B3 @lauracrimmons #semrushlive
![Page 45: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/45.jpg)
B3 @lauracrimmons #semrushlive
![Page 46: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/46.jpg)
B3 @lauracrimmons #semrushlive
Conversions / Sales
![Page 47: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/47.jpg)
B3 @lauracrimmons #semrushlive
![Page 48: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/48.jpg)
B3 @lauracrimmons #semrushlive
![Page 49: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/49.jpg)
B3 @lauracrimmons #semrushlive
![Page 50: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/50.jpg)
B3 @lauracrimmons #semrushlive
That’s a once a year purchase…
![Page 51: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/51.jpg)
B3 @lauracrimmons #semrushlive
But once last thing on links…
B3
![Page 52: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/52.jpg)
B3 @lauracrimmons #semrushlive
Disavowed over half of link profile
Built 20 *good* links
![Page 53: SEMrushlive - Finding the value of Digital PR beyond the links](https://reader035.vdocument.in/reader035/viewer/2022062523/58b8920d1a28ab3e3a8b5e59/html5/thumbnails/53.jpg)
B3 @lauracrimmons #semrushlive
So what’s the value?1. Improved brand awareness2. Increased brand affinity/loyalty3. Valuable citations4. Demonstration of E.A.T5. Featured snippets/ extra SERP real estate 6. Traffic ripe for remarketing 7. Direct and assisted conversions