sendouts success stories

The Gecko Hospitality StoryRobert Krzak, CPC, President & Founder

The Ostreet StoryRebecca Ruede, President & Executive Recruiter

The Staff I.T. StoryGlenn Zahn, CPC, Owner & President

The Targeted Search StoryTodd Bridges, Co-Founder & Partner

The Warner Search Group StoryJames Warner, Managing Partner & Rainmaker

www.sendout s. com

PartnershipsIn Excellence

Partnerships In ExcellenceThe Gecko Hospitality Story

Robert Krzak, CPC, President & Founder

200 South Hanley, Ste. 710Clayton, MO 63049

877.309.5222www.SENDOUTS.com

Robert Krzak, CPC, President & Founder

Gecko Hospitality is the leading national recruiting firm specializing in the placement of hospitality professionals in the restaurant, hotel, resort and casino industry. An Illinois-based corporation with 31 franchises and 45 offices throughout the United States, Gecko Hospitality’s experienced recruiters pride themselves

on providing their clients with the best candidates in the hospitality industry. With Sendouts Pro’s state-of-the-art functionality, Gecko Hospitality is able to find the most qualified top talent with fast and accurate efficiency.

With their current recruiting software, cBizOne, Gecko Hospitality required major customizations to accommodate their rapid growth. As a result, Robert Krzak, founder and president, began searching for a new software solution that would grow with his business.

“I was intrigued by the well-respected Board of NAPS’s (National Association of Personnel Services) excellent opinion regarding Sendouts for their performance and customer service,” said Robert. As a result, Krzak personally met with Jonathan Herrick, vice president of sales of Sendouts, at the 2006 NAPS Conference in San Francisco and began discussing Gecko Hospitality’s needs for recruiting software.

Subsequently, Jonathan traveled to the Gecko Hospitality Franchise Meeting in Tampa, Florida to perform a Sendouts Pro demonstration for a group of franchise owners. The franchise owners

then narrowed the search to the industry’s top 5 recruiting software solutions, including Sendouts Pro. In the end, Sendouts Pro was “hands-down” the best software solution for Gecko Hospitality’s recruiting process.

“We chose Sendouts because the advanced, cutting-edge technology was already there, we didn’t have to reinvent the wheel,” said Robert. “Also, Sendouts’ service center is located in the United States. It was important that our technology solution provide a local voice.”

“With its rapid growth, Gecko Hospitality needed a scalable software solution that’s not only powerful,

but easy to learn and use,” said Don Breckenridge, president of Sendouts. “We are pleased that after an exhaustive search and due diligence process, Gecko chose Sendouts Pro. We look forward to helping Gecko fuel its growth through leveraging our technology.”

As 2007 began, Gecko Hospitality committed to a two-year contract with Sendouts Pro; and already its speed and accuracy is creating easy, reliable placements.

“In a remote area of North Carolina, a Gecko client needed a position filled fast. With Sendouts Pro, a franchise owner matched 5 candidates to that local area and within 48 hours, 3 potential hires had interviews,” said Robert.

Sendouts is looking forward to a truly rewarding and longtime partnership with Gecko Hospitality. Robert Krzak is the president and founder of Gecko Hospitality.

Partnerships In ExcellenceThe Gecko Hospitality Story

“We chose Sendouts because the advanced, cutting-edge technology was already there, we didn’t have to reinvent the wheel.”

Partnerships In ExcellenceThe Ostreet Story

Rebecca Ruede, President & Executive Recruiter




Ostreet, Inc. is a recruiting firm dedicated to national opportunities for technical account executives and sales engineers in the fields of computer networking and security, monitoring and storage technologies. At Ostreet, skillful recruiting begins with dedication to pure data integrity and accessibility. Candidate and client data must be accurate,

in-depth, reliable and highly accessible. Ostreet has spent years qualifying and managing their data; and with Sendouts’ assistance, Ostreet has optimized the way they access, manage and use that data.

Ostreet was founded by veteran recruiter and former systems engineer, Rebecca Ruede. Wanting a recruiting software solution that would focus on her unique philosophy, she began to evaluate several systems. While employed at a former recruitment firm, Rebecca was familiar using Bullhorn and PcHunter recruiting software. However, when launching Ostreet, Rebecca’s experience proved these solutions to be unacceptable.

“With Bullhorn, I couldn’t import data the way I wanted it and they offered limited customizations,” said Rebecca. “Through their data conversion, I would lose much of my data and I was not in a position to give up client and candidate information. Also, Bullhorn’s webpage layout and website navigation were not user-friendly.”

Rebecca preferred the easy navigation of Sendouts Pro and the fact that it’s modular based.

“Efficiency is important in this industry because saving time leads to more placements. All the data for one record is contained within one screen in Sendouts Pro. In Bullhorn, I’m required to flip to various pages to get the information I need,” said Rebecca.

At first, Rebecca built her own recruiting database allowing her to customize data accessibility. However, she realized the need for workflow tools was growing ever present. Rebecca reviewed

several other software systems including Vurv and PCRecuiter. Finally, she switched to Prohire recruiting software, but was highly disappointed with their customer service.

“I was a paying customer with a serious outage and the customer service representative would not help me,” said Rebecca. “Without my database, I’m unable to

perform the most basic functions of recruiting. I’m essentially out of business during that window. He just wanted to get to the next call and that was very upsetting to me. I want to be with a company that cares.”

After using Prohire for one month and frustrated with software performance, Rebecca began seeking a more stable system with advanced technology, data flexibility and excellent customer service. With her technical experience and methodical evaluation process, she ultimately turned to Sendouts Pro. As a recruiter, the database is everything and the only solution she felt comfortable storing Ostreet’s data was Sendouts Pro.


“With Sendouts Pro, we are able to fulfill our vision to be more efficient. It’s the best place for my information to be stored and the people at Sendouts care about their clients.”


By addressing previous data conversion concerns and experiences, Rebecca was pleased with Sendouts’ implementation process. Using a consultative approach, Sendouts took the time to create a custom bridge to match fields accurately from Prohire to Sendouts Pro. Implementation was truly a two-way process to minimize data conversion issues.

When using Sendouts Pro, Rebecca configured the software to fit her needs in order to find fast and reliable information. Sendouts Pro has also kept Rebecca very organized and as a result, Ostreet is definitely making more placements.

“I was able to come up with my own configurable system, and I love the fact that I can do that with Sendouts Pro,” said Rebecca. “With Sendouts Pro, we are able to fulfill our vision to be more efficient. It’s the best place for my information to be stored and the people at Sendouts care about their clients.”

“Rebecca is an extremely intelligent Sendouts client who has suggested many great ideas that have been beneficial to all our clients,” said Erik Krueger, Sendouts’ system engineer. Her ideas have included RSS feeds, saving lists to the candidate profile and linking the referral/referrer to each candidate profile. Rebecca has also participated in many of Sendouts’ Beta testing programs for software improvements.

In the end, Ostreet and Sendouts have created a trusted and loyal partnership.

“The company cares and wants to be better at what they do,” said Rebecca. “Sendouts went above and beyond to help us achieve our goals.”

Ostreet’s next goal is to establish strategic partnerships with independent recruiters by using the Sendouts Exchange or Vendor Management to increase placements and revenue.

Rebecca Ruede is the president and executive recruiter of Ostreet, Inc.


“The company cares and wants to be better at what they do. Sendouts went above and beyond to help us achieve our goals.”

Partnerships In ExcellenceThe Staff I.T. Story

Glenn Zahn, CPC, Owner & President




Staff I.T. is a privately-held company specializing in information technology recruitment and provides direct-hire and contract staffing solutions to the eastern Tennessee market. Staff I.T.’s unique process is not typical of the recruiting industry and every employee has specific sales, sourcing and

workflow responsibilities. Sendouts Pro allows the entire Staff I.T. team to access from any location a centralized database that manages their entire recruiting workflow from sourcing to final placement.

Originally, Staff I.T. attempted to organize their recruiting process with Maximizer, a contact management database system. They quickly came to the realization that contact management databases are not designed around recruiting. Not to mention, their large amount of candidate and job order data was grossly overrunning the system’s capacity.

They decided to migrate to the mindScope software. As an installed system, mindScope lacked the overwhelming benefits of an ASP model, such as remote access, flexible customization, minimal maintenance costs and automated software updates. Staff I.T. needed an efficient system to evolve with their ever-changing needs. Needless to say, Glenn was nervous about having to implement a third software platform.

The hunt for a third system began at the Baltimore NAPS conference in 2005. It was extremely important to Glenn to choose software that would help increase their fill-rates and have the sales automation tools to acquire new clients. He began reviewing specific systems, met with vendors and spoke with trusted colleagues to collect their feedback and personal ATS system experiences.

With Glenn’s 13 years of software sales experience and Staff I.T.’s expertise in information technology, the team created one of the most thorough and concise Request for Proposals (RFP). This RFP included a list of more than 60 exacting requirements and was given to 8

to 10 ATS providers for completion. The responses yielded 3 possible solutions: cBizOne, Sendouts Pro and Bullhorn.

In the end, Sendouts was chosen, not only for their advanced functionality, but because they took the time to understand Staff I.T.’s unique recruiting process and

overall business objectives. From the beginning, Sendouts’ offered a solution custom-tailored to meet those objectives.

Glenn also knew that a major data conversation from one software to another could lead to unexpected surprises if not done properly. He felt confident that Sendouts would provide a smooth data conversion from mindScope to Sendouts Pro. The data conversion team at Sendouts actually took the time to understand their process and data structure. As a result, Sendouts designed a custom bridge to bring over the mindScope data successfully.


“It’s always been, what can I do for you and how can I help?”


Also, when it came to customer service and technical support, his colleagues consistently gave Sendouts positive feedback.

“Are they going to be there for me if there are problems and work to get them resolved? Consistently, I heard Sendouts’ support is great and they have lived up to those expectations,” said Glenn. “ When I call, I never get a, ‘What did you do to it now or didn’t you just call yesterday’ attitude. It’s always been, what can I do for you and how can I help?”

As for daily performance, Sendouts Pro allows Staff I.T.’s account executives and recruiters to plan and update their schedules in real-time. They are able to stay focused on their sales funnel and make the most of their precious recruiting time. This equates to increased placements and revenue.

“Sendouts Pro enabled us to make our business cleaner, which allows us to hang our hat on the quality of the recruiting process that we provide to our clients,” said Glenn. In the end, the foundation of process that Sendouts has provided Staff I.T. allows them to retain and secure clients. Sendouts will adapt and evolve with their business with continued new product updates and releases.

Staff I.T. and Sendouts have combined to create a trusted partnership.

“Sendouts has enabled us to do what we always wanted to do,” said Glenn.

Glenn Zahn is the owner and president of Staff I.T. as well as being a Certified Personnel Consultant and a member of the NAPS board of directors.


“Sendouts Pro enabled us to make our business cleaner, which allows us to hang our hat on the quality of the recruiting process that we provide to our clients.”

Partnerships In ExcellenceThe Targeted Search Story

Todd Bridges, Co-Founder & Partner




Targeted Search is Atlanta, Georgia’s leading staffing firm specializing in the placement of accounting/finance and information technology professionals. Their experienced recruiters are committed to beginning each placement by understanding each job seeker’s skill set and career goals. This focused

approach allows Targeted Search to successfully match the correct candidates to each job order. With Sendouts Pro’s fast and accurate searching functionality, Targeted Search is finding the best qualified candidates for their job orders and creating more placements.

Targeted Search was established in 2001 by co-founder and expert recruiter, Todd Bridges. Originally using the contact management software, GoldMine, Todd became increasingly frustrated with its candidate search limitations.

“GoldMine candidate searching was painstaking and time consuming,” said Todd. He needed a recruiting software solution that would increase efficiency and enhance their unique targeted search approach. As a result, he began to evaluate several systems.

“I reviewed three systems: Bullhorn, PCRecuiter and Sendouts Pro,” said Todd. “Ultimately, I chose Sendouts Pro for its user-friendly, modular navigation and data integrity. I knew the system

would collaborate well with our workflow and I trusted my data with Sendouts Pro.”

Satisfied with Sendouts’ implementation process, Targeted Search began their intensive training.

“My training strategy encouraged my 14 recruiters to first review Sendouts Pro’s online tutorial video to understand the system and the modular functionality,” said Todd. “The video does an excellent job facilitating through the Sendouts Pro screens and that was very helpful to my users.” Later, a Sendouts’ account manager conducted more function-specific training to teams of Targeted

Search recruiters.

Additionally, with Todd’s vast knowledge of programming and recruiting, Targeted Search customized Sendouts Pro to match their specific workflow requirements. Each time a new addition was made to the software, Todd would conduct “Lunch and Learn” presentations with his staff to make their use

of Sendouts Pro more efficient.

“Todd is a daily user of Sendouts Pro and he pushes the software to its most effective state,” said Sharon Fasnacht, Sendouts’ technology support lead. “A very patient customer, he is always coming up with great Sendouts Pro development ideas.”

Impressed with Sendouts Pro’s querying functions, Todd is able to match candidate profiles to job orders in minutes.

“Sendouts Pro streamlines and enhances our sales process to keep us focused on marketing


“Ultimately, I chose Sendouts Pro for its user-friendly, modular navigation and data integrity.”


most placeable candidates,” said Todd. “Sendouts Pro is a reliable database that allows me to query through previous closed job orders that required skills similar to my most placeable candidates with a click of a button. I can then create a list of the hiring managers associated with these previous job orders. This allows me to begin marketing my most placeable candidates through targeted emails in the attempt to secure a new job assignment. This would take me hours to do in GoldMine.”

Additionally, Sendouts Pro’s automated, custom workflow module keeps Targeted Search focused on revenue generating sales activities.

“The greatest module is the workflow,” said Todd. “I am able to stay focused on my sales pipeline and view in detail each stage of the recruiting process. I always know my next step in order to move a candidate closer to a final placement.”

Also, Sendouts Pro is known for allowing recruiters to succeed faster because of its easy learning curve and automated process. As a result, Targeted Search used this foundation to hire the top recruiter talent in the Atlanta market.

“A recently hired recruiter was familiar with PCRecruiter and he felt the functionality and efficiency of Sendouts Pro is ‘hands down’ much better,” said Todd.

In the end, Targeted Search and Sendouts have developed a long-term partnership.

“Sendouts is always trying to improve and grow their business,” said Todd. “They are never satisfied with the status quo.”

Todd Bridges is the co-founder and partner of Targeted Search.


“Sendouts is always trying to improve and grow their business, they are never satisfied with the status quo.”

Partnerships In ExcellenceThe Warner Search Group Story

James Warner, Managing Partner & RainmakerMember, US-Recruiters





The Warner Search Group is a recruitment firm specializing in placing top national talent into sales, sales management and marketing positions in the medical device/equipment industry. At Warner Search Group, their experienced recruiters dedicate themselves to an efficient,

systematic methodology and excellent customer service by understanding the hiring needs of their clients. Always busy with 60-70 job orders at any given time, the support of Sendouts Pro enables the Warner Search Group to be organized throughout the entire recruitment process creating more placements and revenue.

After 25 years in the medical industry and over a half decade as a recruiter, James Warner founded the Warner Search Group. Needing an applicant tracking system, James required a recruiting software solution that focused on building and maintaining candidate/client relationships; and was built around data accuracy and efficiency. Familiar with MRI resident software, Linked and CAPS, from a previous recruiting firm, James sought a more effective and user-friendly solution for Warner Search Group.

“Feedback from well-respected colleagues in the industry allowed me to narrow down the evaluation process for our recruiting software,” said James. He wanted an application service provider and Sendouts Pro and PCRecruiter were the choices. In the end, Sendouts Pro was chosen for presenting an easier, automated method for communicating with his candidate, prospect and client audience directly through the software.

“This is a relationship business and I had a warmer comfort level with Sendouts and its presentation

than with PCRecruiter,” said James. “I leaned one direction toward Sendouts and I haven’t looked back.”

After launching Sendouts Pro, James was at ease with his project coordinators being trained on the system by Cynthia Brand, Sendouts’ account manager. James is

pleased by her excellent continual follow-up and customer service.

“Working with Warner Search Group not only taught me to better understand the recruiting process, but has allowed me to learn how to use Sendouts more productively,” said Cynthia. “Because of this experience, I am able to transfer this knowledge to other Sendouts’ clients.”

“This is a relationship business and I had a warmer comfort level with Sendouts. I leaned one direction toward Sendouts and I haven’t looked back.”



While using Sendouts Pro, James is consistently impressed with the simple structure and efficiency of the software. The advanced functionality allows project coordinators to manage the complete workflow process through Sendouts Pro. Also, the cutting-edge technology allows James to identify the hiring manager with the associated candidates and job orders instantly. Ultimately, Warner Search Group and Sendouts have created a growing business partnership.

“I see ourselves expanding and I am confident that Sendouts will be the technology partner to see us through,” said James.

James Warner is the owner and managing partner of the Warner Search Group.

“I see ourselves expanding and I am confident that Sendouts will be the technology partner to see us through.”

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