Seneca College Event Marketing

Tina Gaisin B.A. DTMJanuary 28, 2016

Fill The Room

Who we are what we do

Agency

Consulting

Advisor

Communication, Business and Life Coach, Teacher

Professional Speaker

Author

We help you to be successful!

Introduction

How were your holidays?

Why Marketing

Meaning4 P’s

What is the latest Marketing trend?

The Top 10 Marketing Trends That Will Define 2016 -

Forbes.comDaniel Newman, contributor (writes about digital influence and the science of marketing ROI)  Embrace the Customer Experience Model Will Ad Blockers Change the Game? Dream and Market in 3D Marketers Will (Finally) Recognize Social

Media as a Channel Not a Strategy Omnichannel Will be Retail’s Best Friend Big Data IS for Marketers Mobile, Mobile, Mobile Video Use Explodes While Live Streaming

Finds a Purpose No Rest for Content (Content is still King Data (Read: Results) Will Be an Overarching

Theme

What makes a brand a Marketing trend? Major well

known brands

How are things communicated?

What is the latest Marketing trend?

What would you do to make a company last for

100 years?Forbes top 100 companies that will last 100 year

How do they sustain the century?

What are they doing differently?

Why do we care?

Think outside of the box even create the box

Plan an event to create a buzz about a new

product or service launch Ideal clients are

Baby Boomers

Gen X

Gen Y (Millennial)

Gen Z

Different types of learners

Inclusive

Diversity

Growth area and things to think about

Who is my Ideal client

How do I target them so they will pay attention (e-vite or invite)

What is the social presence that resonates with them

Privacy

Budget

Music

Follow up…....

Engagement- how are you going to keep

interest?

Empower, engage, enhance and enable4 “E’s”

Engagement

What is networking?

Connecting Linking

InteractingExchanging ideas

How do we network?

What type of networker are

we?Shy 

Talk to your friends only

The talker 

The stalker

"The grand master networker"

Who is your ideal client?

Why network for business?

What is your purpose?

What are you going to say?

What is the end result?

Do you have a follow up plan?

What will you accomplish

WOT

How to create a buzz for

business?

Relationship Marketing

Online Networking

Plan and know where and what

to go to!

What do we wear?

Dress for success

Follow up – Resolutions vs.

GoalsResolutions

Goals

Why

Author

Goals5 year – business and personal

1 year

6 month

1 year

Monthly

Weekly

update

S.M.A.R.T

What steps are you going to take to be successful

in 2016?

Challenge to take on something really BIG this

year – Pay It Forward Event

Go outside your comfort zone

Connect with me!Tina Gaisin

FillTheRoom.ca – book an appt on the scheduler on Contact page

@Fill_The_Room

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