senior consultant aspen leadership group€¦ · yourself: resume, networking, interviews, etc....

Blueprint How to Build Your Career with Purpose

Greg Duyck Senior Consultant

Aspen Leadership Group

Who Am I? Who are We?

26 years in the nonprofit sector and 24 years in advancement

Executive-level positions at two premier higher ed institutions

14 years in health affairs advancement

Hired dozens of advancement professionals

Nation-wide executive recruiting firm

Focused only on the philanthropic sector

Placed more than 200 advancement professionals

Half our clients in higher ed, rest across the NP sector

Housekeeping

My Presentation Style

Interactive Session

Stop and Ask Questions

Penelope Burk found in a 2012 survey that the average fundraiser turns over every 16 months

2016 Nonprofit HR survey found 19% of nonprofit staff turned over the previous year

An SEI 2016 survey found that 55% of private and 68% of public universities and colleges experienced turnover in fundraising staff in the previous 6 months, compared with 47% of nonprofits overall

For-profit sector turnover averages approximately 15% per year

Who wants to be promoted?

Who wants to be promoted?

51% of nonprofits in 2016 Nonprofit Employment Practices Survey increased staff size

Development, outreach, and marketing/communications are 3 of the top 5 areas of growth for nonprofits

The nonprofit sector now represents nearly 11% of the workforce and grew during the Great Recession

Half of those jobs are in healthcare nonprofits

Higher ed sector has grown significantly since 2010

Today’s Outcomes

Learning how to use key activities and metrics to present yourself to your supervisor and to future employers to advance your career

Understanding how to best use basic tools for promoting yourself: resume, networking, interviews, etc.

Exploration of social media and other channels and their role in your career

Learning how to plot your career trajectory

What You Should be Doing Now

Survey Says….

According to Bridgespan, two thirds of nonprofits rate themselves as weak on performance assessment (2010 survey)

49% of nonprofit executives received no review in the previous year (2004 survey)



Clearly define your goals with your boss

Base them on research of aspirational institutions

Determine what you need to meet them

Make the goals ambitious, but achievable

Include in your goals the professional development you need

Setting Goals

Tracking Progress

In development, use your CRM

In marketing/communications, alumni relations, and other disciplines: define clearly what success looks like and track scrupulously

Demonstrates your own career progress and makes the case for promotions and raises


Metric Examples

Marketing/Communications Examples: total # of stories published in print and digitally, meeting budget for publications, # of followers and re-tweets on Twitter, page-views for priority web pages

Alumni Relations Examples: # of alumni at events, # of targeted alums at events, # of alumni volunteers, # of alumni donors, engagement score


Leadership Responsibilities

Become part of the strategic planning and/or campaign planning groups on campus

• Demonstrates leadership and organizational view

• In development, especially, campaign planning experience is critical to promotion


Professional Development

Affinity conferences like NAP

Small conferences and training sessions focused on growth areas (e.g., planned giving, digital media, alumni engagement)

Visits to aspirational and peer institutions

Master’s Degree and post-grad work

Note on CFRE and other similar credentials



Using the Basic Tools

What’s the most important thing to include

on your resume?

Forget the Preamble

Using the Basic Tools: Resume

Name Address Objective: I want to be like Mike. Education: 1990 1993 1998

Leadership Qualities: Visionary Strategic planner Excellent croquet

player Decent bridge

player

Awards: Miss America,

2010 Mr. Universe,

2012 President of the

World, 2016

Qualifications: Speedy Articulate Brilliant Prof Experience: Disney world: CEO

of Disney.

Show, Don’t Tell


Details


Define the institution you work for under name Submit paperwork in PDF form only Include all relevant experience Summarize necessities that aren’t relevant Cover letters: complement, don’t repeat References: Managers, peers, donors, direct reports Questions?

Using the Basic Tools: Networking

Friend

Colleague

Job

Using the Basic Tools: Networking

Network geographically through phone, email, conferences

Go on informational interviews

Update contacts regularly through email and social media

Use Your Annual Review to Confirm Accomplishments

Using the Basic Tools: Annual Review

Bring all necessary support to show you met goals

Ask your supervisor if there is anything more you could be doing

Make your plans for professional development and growth an agenda item

Interviews are Challenging for Most People

Using the Basic Tools: Interviews

Prepare Well


Know how much time you have Dress professionally and act professionally For video interviews, prepare your surroundings Do your homework on the institution and everyone

you’ll be meeting with Develop answers to common questions and resume

gaps ahead of time Prepare questions you will ask

Follow Through


Make your answers complete and brief

Make eye contact with and introduce yourself to everyone you meet

Be yourself

Yes, you must send thank-you notes

Questions?

Exercise

Create the resume of your ideal boss.

Using Social Media

Planning Your Career

Define your goal as explicitly as you can.

Setting Your Ultimate Goal


Be specific

Logistical: Geography, institution type, salary

Professional: Role, title, management responsibility

Personal: Organizational mission, workload, access to your favorite activities

Making the Plan, Working the Plan


Define exact steps to reach professional goal

Talk with fellow professionals who have that job. Talk with professionals who hire for that job. Talk with professionals who are in your next job. Talk with people who are hiring for your next job.

Take the steps.

Revisit the goal regularly.

A B

C D

Thank You

Greg Duyck P: 919-636-2891

E: [email protected]

senior consultant aspen leadership group€¦ · yourself: resume, networking, interviews, etc....

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