senior living and wellness: numbers speak louder than words! presented by: colin milner, ceo,...

Senior living and wellness: Numbers speak louder than words!

Presented by: Colin Milner, CEO, International Council on Active Aging866-335-9777 - 604-734-4466 - [email protected] – www.icaa.cc

Why this webinar?

ICAA Partner Advisory Board

1. Senior living industry by segment and define wellness

2. Current state of wellness in senior living, and why communities implement wellness

3. What we can expect over the next 2 years, from community development to products purchased

4. The future

Over the course of next hour

1. Ask what if?

2. Ask question?

Write question down and then submit at the end.

3. Implement one or two ideas right away

How to get the most out of this session:

What does this mean to you?

Owner/manager

Marketer

Product designer/manufacture

Sales person

Program manager

Personal trainer

Fitness instructor

Facility designer

ResearchIde a

Idea

Idea

Idea

The research for this presentation

The Research

• ICAA Wellness Industry Survey 2012553 organizations

• ICAA Wellness Industry Survey 2010: 640 organizations

• Future of Active Aging 2011: 42 CEO’s, President and Vice President of major multi-location communities

• General research

ICAA members by market % 1. Senior Living (largest segment CCRC) 81%

2. Senior Centers 8% 3. Fitness 3% 4. Miscellaneous 3% 5. Universities/Researchers 2% 6. Hospitals 1% 7. Parks and Recreation, YMCA 1% 8. Consultants 1% Total percent 100%

ICAA has 9,200 members.

7,452 (81%) of these members are senior living.

ICAA has 9,200 members.

7,452 (81%) of these members are senior living.

What types of organizations make up ICAA

Source: ICAA Wellness Industry Survey 2012

Senior Living by Segments

The types of seniors housing are organized by the functional capacity and lifestyles of their residents.

Independent living housing

•Planned active adult communities •Independent living •Seniors apartments

The types of seniors housing are organized by the functional capacity and lifestyles of their residents.

Assisted living housing

• Continuing care retirement communities (CCRC)• Assisted-living residences • Nursing homes or long-term care facilities

Integration and Intergenerational

March Lifecare Campus

A 6 million sq ft, 236 acre “health and wellness city.

Cost of approximately $3.3 billion

$1.6 billion dollar, 171-acre Union Village integrates comprehensive health and wellness capabilities with retail, entertainment and cultural amenities, as well as ‘smart’ senior and residential communities

It’s not about ageIt’s about function

What is wellness?

Wellness

At ICAA, “wellness” is an umbrella term for the environment and the programs that support the active-aging lifestyle. ICAA works within the seven-dimension model of wellness because it is frequently used and embodies the concept of active aging.

The 7 dimensions of wellness

Physical Intellectual Social Vocational Spiritual Emotional Environmental

Wellness is a state of being describing a state of positive health in the individual and comprising biological and psychological well-being as exemplified by quality of life and a sense of well-being.

(Adapted from Corbin, Lindsey, & Welk, 2000; Bouchard, et al., 1990; USDHHS, 2000).

Current state of wellness in senior living


65% in 2010

29% in 20106%

Source: ICAA Wellness Industry Development 2012

97%

88%

82%

74%

74%

61%

58%

Source: ICAA Wellness Industry Development 2012


56% in 2010

17% in 2010

Source: Future of Active Aging 2011

82% strongly agree or agree that senior living industry will see dramatic change in the services it provides over the next 10 years

The start of population aging

architects, developers, builders, consultants, suppliers, management, staff training.

Growing number of programs require space to deliver them.

These areas are CURRENTLY available to older adults on survey respondents properties.

Community Type

Stand alone Fitness Center

Stand alone wellness center

Active Adult 46.20% 30.80%

IN/AL 17.90% 26.40%

IL 14.30% 23.80%

CCRC 45.40% 51.70%

AL 25.00% 20.80%

Fitness/wellness centersFitness/wellness centers


Community Type

Fitness Room

Studio for Group X

Multi-purpose room

Active Adult 87.20% 61.50% 89.7%

IN/AL 90.60% 34.90% 84.90%

IL 76.20% 19.00% 76.20%

CCRC 93.10% 56.90% 93.10%

AL 54.20% 20.80% 54.20%

Fitness/wellness spacesFitness/wellness spaces


Type of company

Physical Therapy

Occupational Therapy

AA 46.20% 41.00%

IN/AL 52.80% 42.50%

IL 33.30% 23.80%

CCRC 94.30% 78.70%

AL 83.30% 62.50%

Therapy spaceTherapy space


Community type

Walking trails

Outdoor area for physical activity

Meditation gardens/ gardening

AA 74.40% 74.40% 38.50%IN/AL 65.10% 62.30% 67.00%IL 57.10% 47.60% 61.90%CCRC 77.00% 72.40% 75.30%AL 50.00% 62.50% 66.70%


Outdoor spacesOutdoor spaces


Type of company

Sports courts (Tennis, basketball)

Game courts (shuffleboard, putting)

AA 25.60% 53.8%IN/AL 2.80% 40.60%IL 0% 47.60%CCRC 15.50% 60.90%AL 4.20% 8.30%

Courts and sportsCourts and sports

Type of company

Swimming pool

Small pool

Warm water therapy

AA 53.80% 33.30% 30.80%

IN/AL 34.00% 19.80% 21.70%

IL 9.50% 28.60% 4.80%

CCRC 52.90% 30.50% 36.20%

AL 16.70% 12.50% 12.50%


Aquatic spacesAquatic spaces

Type of company Sauna and Steam

Changing or locker rooms

AA 33.30% 61.50%

IN/AL 4.7% 43.40%

IL 4.8% 38.10%

CCRC 7.5% 69.50%

AL 0.00% 25.00%


Changing room and amenitiesChanging room and amenities

Type of company

Beauty Salon

Spas and services

AA 69.20% 48.70%

IN/AL 96.20% 45.30%

IL 85.70% 28.60%

CCRC 98.90% 61.50%

AL 91.70% 25.00%


Salons and SpasSalons and Spas

Type of company

Dining services

Cafes /juice bars

Movie Theatres

AA 79.50% 61.50% 48.70%IN/AL 99.10% 57.50% 50.00%IL 95.20% 66.70% 33.30%CCRC 99.40% 77.00% 55.20%AL 95.80% 45.80% 20.80%

Food and entertainment spacesFood and entertainment spaces


Business center or computer roomBusiness center or computer room

Type of company

Business center or computer room Library

AA 84.60% 89.7%IN/ASL 90.60% 98.10%IL 90.50% 81.00%CCRC 89.10% 98.90%ASL 54.20% 79.20%


Activities and their spaceActivities and their space


Billiards CraftsAA 59.00% 76.90%IN/AL 66.00% 84.00%IL 76.20% 57.10%CCRC 75.90% 87.90%AL 20.80% 70.80

What is projected for the

next 2 years


68%

24%

13%

15%

9%

36%


41%

31%20%

9%

Community Type 2012 2010Café and Juice Bars 28% 24%Stand alone fitness/ wellness center 26% 16%Meditation gardens 25% 21%Walking trails or paths 19% 22%Studio dedicated to dance and exercise 17% 15%Spa services 14% 14%Game courts (shuffleboard, etc) 13% 15%Fitness room 12% 18%

Top growth areas for next 2 yearsTop growth areas for next 2 years

Source: ICAA Wellness Industry Survey 2012 and 201o

What types of products does your organization plan to purchase or lease in the NEXT 2 YEARS?

Product category PercentageActivity supplies (e.g. art, photography, board or other games) 56%Aquatics equipment and services 33%Beauty/spa products 18%Assessment tools (e.g. machines, software, calipers, scales) 25%Computer equipment for older adults to use 25%Computer software for older adults (sometimes called “brain fitness”) 27%Software to benchmark fitness or wellness program 22%Alert systems; wireless monitoring 16%Computer-generated games, such as Wii 21%Outdoor exercise equipment 16%Exercise equipment 58%Landscaping and maintenance 31%Recreation supplies (e.g. nets, balls) 45%Rehabilitation or therapy (e.g. assistive devices, tables) 22%Furnishings, lighting, acoustics 30%Floors, carpets 33%Other, please specify 9%


Equipment type PercentageHand-held strength equipment (e.g., free weights; bands, tubing, elastic resistance) 51%Cardiovascular conditioning (e.g., treadmill, upright cycles, elliptical) 38%Aquatics equipment (e.g., noodles, resistance tools, paddles) 36%Not sure, don't know 33%Exercise, Pilates or yoga mats 32%Recumbent cardiovascular equipment (e.g., cycle, stepper) 31%Stability balls, balls for tossing or holding 31%Portable balance equipment (e.g., boards, foam pads, BOSU) 29%Strength training machines 27%Foam rollers, steps, boxes 25%Stationary balance assessment or training equipment 18%Stretching equipment 15%Yoga blocks and straps 15%Pulley equipment or system 12%Assessment tools for body composition 11%Other, please specify 5%Vibration platform 3%


Who does the buying?

ICAA Wellness Industry Development 2010

The Future

=Health + aging = the perfect storm

More years+More people+More disease+More costs=More challenges

The medical (sickness) model has helped us tolive longer

Unsustainable

=I can do model

More research and media coverage+More human potential+More wealth+More solution=More opportunities

It’s not about ageIt’s about function

Management/personnel companies

1. Senior living industry by segment

2. Current state of wellness in senior living, and why communities implement wellness

3. What we can expect over the next 2 years, from community development to products purchased

4. What the future may hold

Over the last hour

The Future

Learn more about how ICAA can assist you with growing your business within senior

living.

Contact:

Colin Milner, CEO, International Council on Active Aging

Toll-free 866-335-9777 or 604-734-4466, or e-mail him at

[email protected]

senior living and wellness: numbers speak louder than words! presented by: colin milner, ceo,...

Documents

icaa slide

intergenerational slide

presentation slide

hour slide

function slide

wellness capabilities

wellness city

senior living industry