senior project
DESCRIPTION
As a Senior we all have to put together a business plan. Mine was about opening my own store in Nashville and sell "rustic" style clothing and shoes.TRANSCRIPT
Nicole Stockmeyer
MISSION STATEMENT
“Country Chic” is the rural outfitter that fits all sizes and heights for the cowgirl in all of us. We value our customers and know we will provide high quality products for an affordable price. We also strive to build personal relationships with our customers on what they need or want. Our vision is to be recognized as the “must stop” store in downtown Nashville.
STAFFING PLAN
POSITION JOB TYPE QUANTIT
Y
RATE/HOUR HOURS/DAY TOTAL
Owners Full-Time 2 $12 8 $96
Manager Full-Time 1 $12 8 $96
Sales Associate Full-Time 4 $9 8 $72
Intern Full-Time 1 $9 8 $72
TOTAL/DAY $336
STAFFING PLAN
• TRAINING– All employees will be
trained – Everyone will receive the
company’s handbook– CEO’s train managers;
managers train sales associates
• EVALUATION– Every employee will be
evaluated every 3 months
– Surveys on receipts for customers will cover questions about customer satisfaction along with customer service
MANAGEMENT
• HOURS OF OPERATION– Open Monday-Saturday
from 11:00am-8:00pm– Sundays we will be
closed so employees can have family time
• RETURN POLICY– 60 day return policy with
receipt full return– No receipt = store credit– Paper/electronic receipt
CUSTOMER SERVICE
• “Country” style clothing for females ages 18-35
• Rustic colors: mustard yellow, teal, coral, brown, beige, white, ivory
• Lace and fringe• Cowboy boots women sizes up to size 13• High quality products
PRODUCT DIFFERENTIATION
• Brands– Ariat– Corral– Dan Post– Durango– Farm Boy & Farm Girl– Johnny Ringo– Junk Gypsy– Southern Thread– Tony Lama– Wrangler
• Merchandise– T-shirts– Tank Tops– Vests– Jackets– Hoodies– Skirts– Capris– Shorts– Jeans– Shoes/Boots– Accessories
OTHER MERCHANDISE
S.W.O.T. ANALYSISSTRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Great customer service New business Customer loyalty Competition
Location Small business Expansion Economy
Great quality brands Learning staff Celebrity endorsement Knock-offs
POSITIONING MAP
• Females • Ages 18-35• Tourists or locals in the downtown Nashville
area• “Country” style customers
TARGET MARKET
• 5 Goals/Objectives– Increase market share by 5% by 2018– Increase revenue by 25% by 2018– Increase customer satisfaction by 10 points by
2018– Reduce budget costs by 10% by 2018.– Increase our advertising by 5% by 2018.
GOALS/OBJECTIVES
• The Tennesseean• Facebook• Twitter• Pinterest• Annual fashion show• Flyers around downtown Nashville
PROMOTIONAL STRATEGY
• Located at 305 Church ST Apt 102, Nashville, TN
• Walking distance to Cadillac Ranch, Coyote Ugly, Legends, Paradise Park
• Corner building • 1700 sq ft
LOCATION
FLOOR LAYOUT
• North American Spine Society. • An organization that does research of the spine. • We will be donating 20% of our sales each month to
NASS to help the continue research in orthopedic surgery, neurosurgery, physiatry, neurology, radiology, anesthesiology, physical therapy and other spine care research.
• Staci has scoliosis• I have had 2 back surgeries one being a spinal fusion
along with many injections, epidurals, and high doses of medications
• Mother and grandfather also have had multiple back surgeries
PHILANTHROPIC STRATEGY
START-UP COST
INVENTORY $15,000
ADVERTISING $1,800
PAINT $900
POS SYSTEM $1,176
SECURITY $2,500
FURNITURE $5,000
LIGHTS $1,800
BUILDING $2,653
SPEAKERS $800
COMPUTERS $1,500
WOOD FLOORS $32,000
GRAND OPENING $2,000
TOTAL $67,129
FINANCIAL PLAN FOR YEAR 1
SALES $327,560
COGS $62,850
TOTAL COST OF SALES $390,410
OPERATING COSTS:
RENT $31,836
UTILITIES $3,351
SECURITY $30,000
PAYROLL $24,192
OFFICE SUPPLIES $3,000
TOTAL OPERATING
EXPENSES
$92,379
OTHER EXPENSES:
INVENTORY $15,000
ADVERTISING $21,600
TOTAL OTHER EXPENSES $36,600
TOTAL EXPENSES $128,979
NET SALES $261,431
FINANCIAL PLANS
• ShopKeep POS system• Computers• Internet• Cameras • Alarm• Speaker system with satellite radio
TECHNOLOGY
COME CHECK IT OUT!!