sensivida medical technologies allergy products presentation

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  • 8/9/2019 SensiVida Medical Technologies Allergy Products Presentation

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    Jose Mir

    President, CTO

    [email protected]

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    SensiVida Business Summary

    Minimally-invasive, automated, digital clinical diagnostics products

    pain-free/no blood improved accuracy rapid test times cost-effective EMR

    Painless, efficient clinical

    diagnostics

    ALLERGY, GLUCOSE, BLOOD TESTING TODAY

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    Our Technology

    Optical microneedles

    Penetrate skin painlesslyoupled with FDA approved chemistry

    Arrays allow multiple tests in parallel

    Multispectral image processi

    Sees what the eye cannot seeExtracts digital image data

    Input to electronic medical records

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    Grow technology base& valueSell high marginconsumables

    Give away hardwareStrategic partnerships

    Channel accessFuture M&A

    Business Strategy

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    SensiVida Allergy Skin Test

    Summary

    IRB approval for clinical testing: non-significant risk

    Uses FDA-approved allergens

    Allergens applied in a controlled,automated manner

    Optical device analyzes reactions toallergens

    Low cost, disposable allergen cartridges,free tester

    Real-time results, electronic records (EMR)

    Advantages

    Microlancets eliminate pain, allergen dosage is reduced by 30x

    Novel image processing for precise, fine reaction analysis

    Quantitative versus todays subjective measurements

    Greater accuracy and reproducibility than todays test

    Fast patient prep, one step test, faster kinetics, instant EMR

    SensiVida test improves Allergist profitability by 25%

    Allergy TestDevice

    Patient viewing

    SensiVida test resultswith nurse

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    Micro-lancetArrays

    Individually Actuated

    Microlancet

    Height: 400-700 mmTip diameter: ~ 10 m

    SEM of MicrolancetArray

    Packaged Cartridge

    Batch fabricated using MEMS technoCurrently use transparent quartz

    Plastic molded also possible

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    SUBJECT

    llergy Test: Actuation

    ACTUATIONREACTION

    IMAGE CAPTURE SYSTEM

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    REDUCED REACTION

    ose-Response Model

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    Reduced allergy testresponse

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    Side-by-side comparison

    * SENSIVIDA TEST CONSISTENTLY REDUCES REACTION EXTENT *

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    Digital ImageProcessing

    Optoelectronics and image processingare competencies in team and region

    KodakXeroxITTRochester Photonics Cluster

    University of RochesterRochester Institute of Technology

    Optoelectronic Module Allergic Wheal/Flare Processing

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    Reaction Digital ImageProcessing

    ANALYSIS

    2.72 mm

    WHEAL

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    Flare Area Analysis

    640 x 480 pixels = 307,200 pixels

    Each pixel area = (.05625 mm)2 = .003164 mm2

    Flare area = .003164 mm2 x 307,200 x .56 = 544 mm2

    Raw imageSaturation

    EnhancedBinary Mapped,

    Histogram Analyzed

    WHEALFLARE

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    Wheal Growth Kinetics

    Wheal Size vs. time (8/7/0

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    0 5 10 15 20

    minutes

    Dia

    meter(mm)

    pc 1

    pc2

    rw1

    rw2

    rw3

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    Test accuracy

    3m

    m

    Todays test => highvariability

    20-50% variability common

    Reaction depends on body location

    Pressure/penetration change

    Reaction measured visually withrulers

    SensiVida test => lowvariability

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    Automated DigitalRecords

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    In vivo (Skin Tests)85% of US tests- gold standard+ High sensitivity, immediate results, low cost- Test is laborious, subjective, can be stressful to

    patient- Multi-headed tests are faster but still painful, not

    digital, inaccurateYoon, Martin and Carr, with the AAAAI Immunotherapy Committeefound that single-headed devices were less painful, likely moresensitive and provided more consistent results than multi-headeddevices. The corner units of multi-headed devices seemed to be moresensitive than adjacent interior heads.- AAAAI article, J. Arnold)

    Market participants:

    Greer, Alk Abello, Hollister-Stier, Allergy Labs of Ohio,Lincoln Diagnostics

    In vitro

    Typically used on infants, patients with dermatitis+ Quantitative

    - Results not immediate, costs are 3X higher, typ. notreimbursed

    Competitive Assessment

    SensiVidas test overcomesshortcomings of skin tests while

    providing objectivity of in vitrotests at a lower cost and with

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    Primary BusinessResearch

    Summaries of three separate data gathering activities:1) Telephone and in-person interviews (15 nurses, 2 allergists)

    Interest in test objectivity

    Digital patient record a plus

    Cost must be lower than todays test for adoption

    2) Personal meetings and in-depth interviews with 6 allergists(prototype shown)

    Provides much needed standardization, objectivity

    Opens up skin testing for kids

    May be useful for dark-skinned individuals

    Test likely to be adopted if it performs as expected

    Full combination of features important

    Potential labor savings important

    3) Telephone interviews with 13 allergists and immunologists Dx standardization has merit

    Useful if automation is truly possible Has to be cost effective- would adopt if

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    Value Chain: Supplier-Allergist

    Skin Prick Test: CPT code 95004, $4 - $8 reimbursed/allergentested

    Pre-packaged allergen-lancet cartridge is a value add

    Allergist: Increases practice productivity, reduces test time

    Supplier: Increases revenue and margin per tested allergen

    Example (40 allergen cartridge)

    Mfg cost ~ $10 (quartz)

    Selling price ~ $40

    Revenue/allergen ~ $1, GM ~ 65%

    Test reimbursement ~ $200 (assume $5/allergen) Estimated SensiVida test cost to allergist (mtls., labor, overhead)

    ~ $72

    Estimated test cost per allergen to allergist ~ $1.80

    anced revenue per test to supplier, reduced test cost to allerg

    ll i h

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    Allergy Patients- theNumbers

    Allergists(US total 3800)

    Pharmacy

    Do Nothing

    PCPs

    GPs (73,300)

    Internists (85,600)

    Pediatricians (43,000)

    (1 patient/day/doc)

    54.3% of US Population Suffer From Allergies

    Referral

    Prescription/OTC Rx

    invitrotest(lab)

    Suffer Symptoms

    Blood Work

    40Mpatients/yr

    with AllergySymptoms

    6M have Skin Test

    2M have in vitro Test

    32M untested

    Target: 1/3of untested

    Retail clinics

    Target: 1/3of untested

    Retail clinics

    Target: 1/3docsEarly

    adopters

    Target: 1/3docsEarly

    adopters

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    Business Strategysell disposables, give away hardware

    SECOND PRODUCT: GP OFFICE AND REFERRED

    Patients allergy

    symptoms

    (40M/year)

    Clinics

    Retail (e.g. CVS)

    Health Care Nets

    General

    Practitioner

    CLINIC REFERRAL

    SENSIVIDA TEST

    15 ALLERGENS

    RECORDS MANAGEMENT SERVICES

    2011 LAUNCH

    WALK-INS

    Patients allergy

    symptoms

    (40M/year)

    Clinics

    Retail (e.g. CVS)

    Health Care Nets

    General

    Practitioner

    CLINIC REFERRAL

    SENSIVIDA TEST

    15 ALLERGENS

    RECORDS MANAGEMENT SERVICES

    2011 LAUNCH

    WALK-INS

    Clinics

    Retail (e.g. CVS)

    Health Care Nets

    General

    Practitioner

    CLINIC REFERRAL

    SENSIVIDA TEST

    15 ALLERGENS

    RECORDS MANAGEMENT SERVICES

    Targets

    $25 cartridge ASP

    Targets

    $25 cartridge ASP

    Targets1/3 untested patients$25 cartridge ASP

    Free HardwareSoftware license

    2012 LAUNCH

    SECOND PRODUCT: SCREEN PANEL

    WALK-INS

    Patients allergy

    symptoms

    (40M/year)

    General

    Practitioner

    Allergists

    (Early adopters)

    40 allergens

    REFERRAL

    2010 LAUNCH

    MARKET ENTRY: EARLY ADOPTER ALLERGISTS

    Patients allergy

    symptoms

    (40M/year)

    General

    Practitioner

    Allergists

    (Early adopters)

    40 allergens

    Targets

    $40/cartridge ASPFree H/S

    Targets

    1/3 total allergists$40/cartridge ASP

    Free H/S

    REFERRAL

    2011 LAUNCH

    MARKET ENTRY: EARLY ADOPTER ALLERGISTS

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    Financial Projections

    (Allergy Test only)

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    Development Status

    Four patents pending covering allergy testing, two in preparation

    Working system prototypes

    IRB approval for clinical testing

    Proof-of-principle clinicals on human subjects with quantitative data (140tests)

    Image science algorithm measures reactions less than 1 mm measure( .1 mm)

    Reduced reaction extent vs. Skin Prick Test (9x)

    Improved coefficient of variation vs. Skin Prick Test (better than 5x)

    Manufacturing capabilities through partnerships in place

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    K

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    KeyPeople Jose Mir, President &CTO

    Over 30 years experience managing innovation and New Business Development. Co-founder of Eastman Kodaks incubator. GM of $15M digital motion picture business.Director of Infotonics Biomedical Initiatives. Founder of SensiVida Medical Systems.70+ patents and publications.

    Kamal Sarbadhikari, Advisor, former CEO

    Over 40 years of start-up/turnaround experience. GM of Bausch and Lombs $520Msurgical business. Original 10 person start-up team of B&Ls soft contact lens and

    solutions products. Co-founder of Kodaks consumer battery business and PictureMaker kiosk business.

    John Condemi, M.D., Medical Advisor (Independent)

    President of the Allergy Asthma Immunology of Rochester (AAIR) and Director of theClinical Research Department and Infusion Center. Fellow of all majorallergy/immunology societies. Over 90 technical papers, 23 chapters, 250 clinicalstudies.

    Scott Taylor, FDA and Reimbursement Advisor (Independent)Has more than 15 years consulting experience with Diagnostics, Medical Device,Point-of-Care Testing (POCT), and Pharmaceutical companies facilitating FDA approvalprocess, reimbursement issues, and CPT Codes.

    David R. Smith, Chairman of the BoardFormer CEO, Chairman and Founding Member of Infotonics Technology Center, Inc.from 2002 to 2008. Director of Engineering and Technology at Eastman Kodak. 35

    years of diverse technology development experience. Board Chair of OptoelectronicIndustry Development Association

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    Key People- continued

    John Agostinelli

    Ph.D (Univ. of Rochester) in Optics. 30 years as a Research Fellow at Kodak and Chief Technologist atKodaks Systems Center. Kodaks Elite Inventor. Over 70 patents issued and several pending.

    Larry DeMejoPhD. (U. Mass.) in Polymer Science and Engineering. Developed and scaled up impact resistant

    composites at General Electric. Expertise in adhesion of small particles on surfaces. Developed Kodaksink jet media technology and novel protective overcoats. Over 80 patents and publications.

    Ram Dhurjaty

    Ph.D (Yale) in Biomedical Engineering. President of Dhurjaty Consultants, a company that designs anddevelops bio-medical devices and electro-optical systems. 30 years of creating and managing winningEng. Teams at Bose, Analogic Corp., Beckton Dickinson and Kodak.

    Scott RosebroughPhD. (Univ. of Rochester) in Pharmacology. Product development experience in Medical Devices

    including Director of drug delivery coatings at Angiotech. Medical Device start ups, including QualityAssurance and Regulatory Affairs.

    John SpoonhowerPhD. (Cornell) in Applied and Engineering Physics. Creator of several multi-hundred million dollar

    business enterprises at Kodak. Currently serves as Managing Director of Kauffman FoundationInnovation interface at Cornell a multi university project to investigate new businesses at Cornell andMIT. 56 patents and several pending