senso di colpa - guilty feeling - guiltlessplastic · as part of salone del mobile 2018 my space in...

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As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing a work in progress project entitled “Senso di Colpa” (“Guilty Feeling”). Our goal is to reach those who throw plastic in the sea, to make them feel “Guilty” and make them reconsider their resposibilities. Plastic, when recycled and transformed, becomes a new resource with enormous possibilities and potentials. Senso di Colpa - Guilty Feeling

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Page 1: Senso di Colpa - Guilty Feeling - GUILTLESSPLASTIC · As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing

As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing a work in progress project entitled

“Senso di Colpa” (“Guilty Feeling”). Our goal is to reach those who throw plastic in the sea, to make them feel “Guilty” and make them reconsider their resposibilities.

Plastic, when recycled and transformed, becomes a new resource with enormous possibilities and potentials.

Senso di Colpa - Guilty Feeling

Via Matteo Bandello, 14 Info: [email protected]

Senso di colpaTalks, videos, photographers, activists, entrepreneurs, designers

Over the Plastic. Be Ocean.

April 20th 2018 Spazio Orlandi

Sponsored by

Giulio Bonazzi, President and CEO of Aquafil, world leader in the production of polyamide 6, explained that sustainability is the cornerstone of his company. The best example of this philosophy is Econyl, a fiber derived from fishing nets for per-formance fabrics in sporting goods and furniture. Aquafil recently went public. The mission of the global community Precious Plastic was narrated by Mattia Bernini: to disseminate awareness freely through the web, tools and technical knowledge. The basis of their initiative, born in 2013, is to enable people and communities to transform plastic waste into functional objects on the spot, by hand. The interven-tion of Dirk Vander Kooij, designer of the 3D printed Endless Chair, illustrated the creative path that led him to use recycled plastics, transforming them into a new material with infinite expressive possibilities. The Past, Present and Future of Plastic lecture by Philip Fimmano from Li Edelkoort’s Studio was met with great interest. His presentation went from objects in bakelite to the most extreme contemporary forms of plastic recycling, showing how these synthetic materials have interpreted the evolution of needs and aesthetics in different decades of the last century until today.

Helpful in guiding our conscious actions were Massimo di Molfetta of Corepla - the national consortium for collection, recycling and recovery of plastic packaging - and environmental engineer Guido Scaccabarozzi, who works with various non-profit organizations - Simbio and Demetra - to raise public awareness of a more balanced use of plastics.

The presentations of photographers, artists and navigators were very engaging and effective, focused on bringing different testimonies on the state of health of the Oceans. Videos, photos and stories clearly highlighted the state of emergency of our seas. Elisabetta Lattanzio Illy’s images showed the strong deg-radation that accompanies daily life of Third World populations; the story of artist Francesca Rivetti accompanied us to the deep waters of the Mediterranean, showing the wonders and the wounds of this world, to us vital and indispensable. The One Ocean Foundation, which aspires to accelerate necessary intervention on the most critical aspects of ocean conservation, was presented by Jan Pachner: Secretary General of the Yacht Club Costa Smeralda and promoter of sustainable practices at sea. The evening closed with a screening of Dalla parte del Mare by Francesco Malingri: his twenty-minute documentary was enough to understand that the situation is alarming and the time we have left to change course is waning.

Page 2: Senso di Colpa - Guilty Feeling - GUILTLESSPLASTIC · As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing

Senso di colpaApril 20th 2018 — 12pm

Talks, videos, photographers, activists, entrepreneurs, designers

Over the Plastic. Be Ocean.

© p

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by

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Spazio Rossana Orlandi Via Matteo Bandello 14 Milan

RSVP [email protected]

Page 3: Senso di Colpa - Guilty Feeling - GUILTLESSPLASTIC · As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing
Page 4: Senso di Colpa - Guilty Feeling - GUILTLESSPLASTIC · As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing

Via Matteo Bandello, 14 Info: [email protected]

Senso di colpaTalks, videos, photographers, activists, entrepreneurs, designers

Over the Plastic. Be Ocean.

April 20th 2018 Spazio Orlandi

Sponsored by

Friday, April 20th 2018 was the kick-off of a project endorsed by Rossana Orlandi with the support of Cassa Lombarda, dedicated to raising awareness of ocean pro-tection and promoting design projects made with recycled plastic. The day was met with great enthusiasm and participation. “I have always been interested in experi-mental and sustainable design made with waste materials. Today it is clear to me that the promotion of a good project also involves the safeguarding of our planet” explains Rossana Orlandi. She adds: “I wanted to call this initiative Senso di Colpa – Guilty Feeling to send a strong message, and I hope it is clear to all of us that we have to change our habits and consume in a more conscious way which, in other words, means responding to the laws of circular economy.”

Under the tent installed in the garden of Spazio Rossana Orlandi, created by designer Jacopo Foggini, from 12pm to 9pm there was a marathon of presentations - sixteen guests - moderated by journalist and writer Cristina Gabetti.

Jacopo Foggini shared his history with plastic, his work and point of view: “it’s an extraordinary material and it’s only through mankinds’ use that it becomes polluting. That’s why I wanted to give it a new soul.”

To start the day off, a brief cut movie curated by the Milan Design Film Festival was projected. From different angles it showed wonders - marine fauna photo-graphed by Hussain Aga Khan - and disasters - images and videos by Caroline Power - that desperately coexist in the Oceans, along with solutions designed to stop and reduce the environmental degradation that seems endless.

“Inventing new materials using the most abundant and dangerous resource in the world - human garbage - is our goal and we do it without compromising design, performance, or function. It’s all out there, for us to see. Scraps should be rethought rather than buried”. “We” continued Jaime Hall of the British company Pentatonic “transform the cheerfully consumed bottles of an evening into ergo-nomically designed chairs, screens of broken smartphones into glass objects of pure elegance, cigarette filters into eyeglasses”. Pascal Dulex of Freitag echoed him, explaining the success of the Swiss company – which in less than 15 years has become a circular design icon, creating bags and accessories with truck tarps. He promoted their latest initiative: the use of local materials, presenting a collec-tion of clothes made with completely biodegradable European textiles. Alexander Lotersztain, an Australian designer known for the QTZ Seating Collection made entirely of steel, presented a variation of his chairs in recycled plastic. This new col-lection was made possible thanks to a meeting at the Gallery with Jan Puylaert of Ecopixel. For several years now, homes and public spaces have been decorated with ethnic-inspired lights made of plastic and natural fibers by Alvaro Catalán de Ocón: his presentation took us among distant communities where the art of bas-ket-weaving is still a source of income and communal wisdom.

Page 5: Senso di Colpa - Guilty Feeling - GUILTLESSPLASTIC · As part of Salone del Mobile 2018 my space in Milan hosts more than 30.000 people from all around the world. I am organizing

Via Matteo Bandello, 14 Info: [email protected]

Senso di colpaTalks, videos, photographers, activists, entrepreneurs, designers

Over the Plastic. Be Ocean.

April 20th 2018 Spazio Orlandi

Sponsored by

Giulio Bonazzi, President and CEO of Aquafil, world leader in the production of polyamide 6, explained that sustainability is the cornerstone of his company. The best example of this philosophy is Econyl, a fiber derived from fishing nets for per-formance fabrics in sporting goods and furniture. Aquafil recently went public. The mission of the global community Precious Plastic was narrated by Mattia Bernini: to disseminate awareness freely through the web, tools and technical knowledge. The basis of their initiative, born in 2013, is to enable people and communities to transform plastic waste into functional objects on the spot, by hand. The interven-tion of Dirk Vander Kooij, designer of the 3D printed Endless Chair, illustrated the creative path that led him to use recycled plastics, transforming them into a new material with infinite expressive possibilities. The Past, Present and Future of Plastic lecture by Philip Fimmano from Li Edelkoort’s Studio was met with great interest. His presentation went from objects in bakelite to the most extreme contemporary forms of plastic recycling, showing how these synthetic materials have interpreted the evolution of needs and aesthetics in different decades of the last century until today.

Helpful in guiding our conscious actions were Massimo di Molfetta of Corepla - the national consortium for collection, recycling and recovery of plastic packaging - and environmental engineer Guido Scaccabarozzi, who works with various non-profit organizations - Simbio and Demetra - to raise public awareness of a more balanced use of plastics.

The presentations of photographers, artists and navigators were very engaging and effective, focused on bringing different testimonies on the state of health of the Oceans. Videos, photos and stories clearly highlighted the state of emergency of our seas. Elisabetta Lattanzio Illy’s images showed the strong deg-radation that accompanies daily life of Third World populations; the story of artist Francesca Rivetti accompanied us to the deep waters of the Mediterranean, showing the wonders and the wounds of this world, to us vital and indispensable. The One Ocean Foundation, which aspires to accelerate necessary intervention on the most critical aspects of ocean conservation, was presented by Jan Pachner: Secretary General of the Yacht Club Costa Smeralda and promoter of sustainable practices at sea. The evening closed with a screening of Dalla parte del Mare by Francesco Malingri: his twenty-minute documentary was enough to understand that the situation is alarming and the time we have left to change course is waning.

Via Matteo Bandello, 14 Info: [email protected]

Senso di colpaTalks, videos, photographers, activists, entrepreneurs, designers

Over the Plastic. Be Ocean.

April 20th 2018 Spazio Orlandi

Sponsored by

Giulio Bonazzi, President and CEO of Aquafil, world leader in the production of polyamide 6, explained that sustainability is the cornerstone of his company. The best example of this philosophy is Econyl, a fiber derived from fishing nets for per-formance fabrics in sporting goods and furniture. Aquafil recently went public. The mission of the global community Precious Plastic was narrated by Mattia Bernini: to disseminate awareness freely through the web, tools and technical knowledge. The basis of their initiative, born in 2013, is to enable people and communities to transform plastic waste into functional objects on the spot, by hand. The interven-tion of Dirk Vander Kooij, designer of the 3D printed Endless Chair, illustrated the creative path that led him to use recycled plastics, transforming them into a new material with infinite expressive possibilities. The Past, Present and Future of Plastic lecture by Philip Fimmano from Li Edelkoort’s Studio was met with great interest. His presentation went from objects in bakelite to the most extreme contemporary forms of plastic recycling, showing how these synthetic materials have interpreted the evolution of needs and aesthetics in different decades of the last century until today.

Helpful in guiding our conscious actions were Massimo di Molfetta of Corepla - the national consortium for collection, recycling and recovery of plastic packaging - and environmental engineer Guido Scaccabarozzi, who works with various non-profit organizations - Simbio and Demetra - to raise public awareness of a more balanced use of plastics.

The presentations of photographers, artists and navigators were very engaging and effective, focused on bringing different testimonies on the state of health of the Oceans. Videos, photos and stories clearly highlighted the state of emergency of our seas. Elisabetta Lattanzio Illy’s images showed the strong deg-radation that accompanies daily life of Third World populations; the story of artist Francesca Rivetti accompanied us to the deep waters of the Mediterranean, showing the wonders and the wounds of this world, to us vital and indispensable. The One Ocean Foundation, which aspires to accelerate necessary intervention on the most critical aspects of ocean conservation, was presented by Jan Pachner: Secretary General of the Yacht Club Costa Smeralda and promoter of sustainable practices at sea. The evening closed with a screening of Dalla parte del Mare by Francesco Malingri: his twenty-minute documentary was enough to understand that the situation is alarming and the time we have left to change course is waning.