sensors, signals and sense-making in human-energy relationships
DESCRIPTION
Presentation by Martha G Russell to Wireless World Research Forum in Vancouver BC on October 21, 2013. Smart meters and related sensing technologies promise that energy information will change energy use. However, information complexity, poorly designed interfaces, and lack of engagement jeopardize billion dollar infrastructure investments because sensors, signals and sense-making are not designed to modify behavior and because context is ignored. Information and resources flow through human relationships when context and values are shared. Using social media to harvest Twitter data about energy use and online press release type information about business innovation, social network analysis provides insights about issue framing, public engagement, and innovation ecosystems. These signals are seen in the larger context of the Stanford ARPA-E Sensor and Behavior Initiative to develop a comprehensive human-centered solution that leverages the anticipated widespread diffusion of energy sensors to significantly reduce and shift energy use.TRANSCRIPT
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Sensors, Signals and Sense-making in Human-Energy Relationships
Martha G Russell
Human Sciences & Technology Advanced Research Ins<tute HSTAR
mediaX at Stanford University
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Wireless Networks Powered by the Smart Grid
• Sensors, Signals and Sense-‐making in Human-‐Energy • The issues are complex and require collabora<on
– Interdisciplinary – Industry-‐university – Intersector
• Humans must be considered at every stage of the technology-‐design-‐implementa<on processes
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CSLI
Eng
EE Psy
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SCANs
PBLL
GSB
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Art
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Discovery Collaborations !Span Stanford Labs!
School of Education; Education and Learning Sciences
Digital Art Center
Graduate School Of Business
Communication Between Humans and Interactive Media
Stanford Center for Innovations in Learning
Project Based Learning Laboratory
Symbolic Systems Program
Engineering & Product
Design
Center for the Study Of Language & Information
Stanford Clinical Anatomy Scans
Computer Science
Psychology
Linguistics
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Philosophy
Law Center for Legal Informatics
LIFE Learning in Informal and Formal Environments
CS
Electrical Engineering
SHL Stanford Humanities Lab
VHIL Virtual Human Interaction Lab
PBLL Work Technology & Organization
DVL Distributed Vision Lab
Des Stanford Joint Program in Design d.school
at S T A N F O R D U N I V E R S I T Y
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Wireless Networks Powered by the Smart Grid
• Accelera<ng Transforma<on – Changing Energy Behavior of Consumers
• Context, Choice & Control • Networks of Energy Seman<cs
– Transforming Business Ecosystems
• Improving the Quality of Decision Making – Preserving ambiguity and assump<ons – Reducing bias – Balancing human-‐made decisions with automated systems
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Changing Energy Behavior of Consumers
10/21/13 5
ENERGY USE
TRANSFORMATION ENGINE
BEHAVIOR CHANGE
COLLECT &
CAPTURE
PERVASIVE SENSORS
SENSOR DEVELOPMENT
COMMUNICATION NETWORK
DATABASE
ANALYTICS
PROGRAMS
FOUNDATIONAL WORK
MEDIA PROGRAMS
POLICY PROGRAMS
COMMUNITY PROGRAMS
MODELING
ECONOMETRIC ESTIMATION
SEGMENTATION
MULTI-AGENT SIMULATION
TECHNOLOGY PLATFORM
PRESENT &
INFORM
WEB ENABLED DEVICES
SYSTEM
GROUP INDIVIDUAL
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Changing Energy Behavior of Consumers
• Off isn’t “off” • Stretching monetary incen<ves
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Actors & Events
Impact over time
Coalitions
Shared Vision
Transforma<on
Measure & Track
Interact & Feedback
Co-Create Value
9 Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
Measuring Impact of Transformative Coalitions
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Paid Media
Web Sites
Press Releases
Blogs
The Consumer Conversa<on
140 Characters
#martharussell hap://mediax.stanford.edu/changeeb.html
h=p://www.nexp.org/energy/hashtags
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“Smart meter” March 2010
“Smart meter” September 2010
“Smart meter” November 2010
Amplify the Network Effect
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Network of Energy Semantics
Anatomy of a Tweetology • Way users are related to
messages – author, receiver, men<oned – RT PG&E4me
• Type of messages -‐ broadcast, conversa<on – #mediaxstanford – @martharussell
• Related resource – content and reference to it, term disambigua<on – url, bit.ly – Stanford Ecolinguis<c Ontology
• June Flora, Carrie Armel, M Russell
Claudia Wagner and Markus Strohmaier, “The Wisdom in Tweetonomies: Acquiring Latent Conceptual Structures from Social Awareness Streams,” WWW2010, April 26-‐30, 2010, Raleigh, North Carolina.
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Volume, Rhythm, Syntax Network of Energy Semantics
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Network of Energy Semantics
2,472,900 tweets 18,338 hashtags (w/ occurrence of 3 or more) Date Range: 3.Sep.2010 -‐ Jan.3.2011 (4 months) Data Collec<on Frequency: daily snapshots Keywords: keywords related to energy saving behaviors (see keywords.txt).
h=p://mediax.stanford.edu/energydata.html
Russell, M., Flora, J.A. Strohmaier, M., Poschko, J., Perez, J. Yu, J., Smith, M.A., Rubens, N. (2013). Seman<c Analysis of Energy-‐Related Conversa<ons in Social Media: A Twiaer Case Study. in L.Kahle and E.G. Aaay, Eds., Communica<ng Sustainability for the Green Economy, M.E. Sharp, Armonk, NY..
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Network of Energy Semantics
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The ini<al purpose of construc<ng of this dataset was to assist in understanding the role of social media in changing consumer’s energy behavior. We believe it could be useful for other purposes as well, and therefore are releasing it publicly. Data was acquired on a daily basis by u<lizing the NodeXL Twiaer Importer module *xl1, which captured the latest messages containing energy related keywords (see keywords.txt). The eco-‐linguis<c keywords used to collect the tweets was developed at Stanford University by Drs. June Flora, Carrie Armel, and Martha Russell, under sponsorship from the US Advanced Research Projects Agency for Energy, and Media X at Stanford University.
This dataset was constructed as a part of the "Social Media Analy<cs for Monitoring and Changing Energy Consump<on Behavior" ini<a<ve of the Stanford ARPAe project. For more details please refer to: M. G. Russell, J. Flora, M. Strohmaier, J. Poschko, R. Perez, N. Rubens. Seman<c Analysis of Energy-‐Related Conversa<ons in Social Media: A Twiaer Case Study. Interna<onal Conference of Persuasive Technology (Persuasive 2011), Columbus, OH, USA, Jun.2011.
Network of Energy Semantics
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#California
h=p://www.nexp.org/energy/hashtags September 19-‐25, 2011
5000 most frequently occurring hashtags
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Actors & Events
Impact over time
Coalitions
Shared Vision
Transforma<on
21 Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.
Business Ecosystem Transformation
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Rela<onships co-‐create value
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Level 3 -‐ Innova<on Ecosystems Dataset, July 2010 Nodes inflated by out-‐degree
Ecosystems for Transformation Level 3 Global Green Tech Business Ecosystem
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Quality of Decisions
• Complex Decisions – Influenced by bias – Lack evalua<on process for next decision – Reflect judgment of proximal exper<se – Osen require reduc<on of variables to
• Make # of considera<ons manageable by group • Limit vulnerability of missing/non-‐available data • Reflect priori<es of decision makers
– Hard to change because assump<ons about key variables are set aside
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Decision Support
• Develop crowd-‐sourced input (Expert flash teams, M. Bernstein, 2013)
and make available on assump<ons • Use case = electric vehicle purchase & care
• Create guidelines for using a suite of crowd-‐sourcing tools and metrics to document/track assump<ons (Visual Support for Complex Decisions, Basole, Russell, S<ll, Huhtamäki, under review)
– Use case = electric vehicle incen<ves in communi<es
• In order to create synergis<c insights about events, event sequences and <ming – Use case = policies and program decisions for energy use reduc<on
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Complex Decision Systems Balance Human & Automated Roles
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Quality of Decisions
• Preserving ambiguity and assump<ons • Reducing bias • Balancing roles of humans and automated systems in decisions
• Clarifying and protec<ng digital human rights
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Balance Biz – Personal Interests Clarify Consumers’ Digital Rights
Consumer Bill of Digital Rights
Information Disclosure Con!dentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals
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Thank you
• Seeking Collaborators • What can we do together that neither of us could do alone?
• Martha G Russell, PhD • [email protected] • 650-‐646-‐1331