sensory marketing in the hotel industry
TRANSCRIPT
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SENSORY MARKETING IN THEHOTEL INDUSTRY BASED ON THE
CINEMA RESIDENCE HOTEL INLODZ CASE.
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THE CINEMA RESIDENCE HOTEL - WHAT IS THIS?
Amazing interiors of Stare Kino Cinema Residence are inspiredby the most famous films. Each apartment tells a separate story
and takes you on a different film journey.
The hotel offers an extraordinary atmosfere and beautifuldesign, we pay a lot of attention to details.
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RECEPTION
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What is it a SENSORY
MARKETING?
and...
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sensory branding is a type of marketing it is influence on human senses in orderto earn money, sell a product or service.create primal brands increase customer expensebuild strong and emotional brand
PART 1.
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SIGHT"Content is not important if you do notlook" is the most used sense in marketingdesign, packaging, graphics, color, light,layouts this is a aesthetic experience
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APARTMENT inspired by the film GENTELMEN PREFER BLONDES
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You can see here thefilm EXHIBITS
The bar
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Hearingthe characteristic sound sound brand music in store this make your stay in shop pleasantIf a hotel guest hears his favourite moviesong he would remember this place forsure.
The Pink Panther
Theme Song
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Aromamarketing
75% of the audience better rememberyour company on the pleasant smellfloral and fresh aromas which make theguests feel relaxed and exclusively.
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TouchMaterial, shapes, temperature, weightor softness – all we can touchmatters.It allows us to better understand theproduct
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old, wooden parquet and furniture
soft sheets
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Tastemostly used in the food industryin The Cinema Residence hotel there is a restaurant, whereyou can eat regional cuisine and popular dishes from themovies.
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Conclusion
Customer experience is veryimportant. You can build themusing sensory marketing - the
5 senses.
Part 3