sentient enterprise
TRANSCRIPT
SENTIENT ENTERPRISE
CHRIS TWOGOOD | Teradata
“Today Digitalization delivers every single car on the road today
as a device”
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REAL-TIME INTERACTION
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@ r a t z e s b e r g e rData Graphic: d3js.org
SELF SERVICEEVERYTHING
MyMagic+ leveraging data and analytics to
improve guest experiences
$70BILLION
APP ECONOMY
7Source: http://venturebeat.com/2014/04/29/mobile-apps-could-hit-70b-in-revenues-by-2017-as-non-game-categories-take-off/
SENTIENT ENTERPRISE
SHARE
SEARCH
DESIGN
INTERACT
ANALYZE
KNOW
IDENTIFY
DISCOVER
A COMPANY AS A SINGLE ORGANISM
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AGILE DATA PLATFORM
FIVE STAGES
The agile data platform moves traditional central DW structures to a balanced decentralized framework built for agility.
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EMPTY SANDBOX
ORIGINALDATA
DATA DUPLICATEDIN DATA SILO
2XDUPLICATEDDATA BY USER1
USER2 ANALYZINGTHE OLD DATA
EFFICIENTSANDBOX
SecurityGovernance
PrivacyDev Ops
Data ManagementData Access
…
RECORDINGALL ACTIVITIES
““All sensor data from multiple airlines entire fleet
for years - trillions of records - 60-80x more efficient on
storage and queries”
Patent Application PublishedMay 5, 2016
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FIVE STAGES
BEHAVIORAL DATA PLATFORM From transactional to behavioral data. Value comes from behaviors rather than transactions.
TRANSACTIONAL DATA
10 to 100XHIGHER DATA VOLUMES
BEHAVIORAL DATABEHAVIORAL PATTERNS
CUSTOMER BEHAVIORGUSTS
SQUALLS
WINDSMACHINEBEHAVIOR Low level short
duration turbine directional changes
Medium level turbine directional
changes
Highest turbine directional
changesAIR DENSITY &
AIR TEMPERATURE
CUSTOMER BEHAVIOR
All readings are analyzed to get the optimal pitch on the blades
Hydraulic measurements
Wind power capacity
Gearbox readings
Wind speed at hubs
Turbine brakes quality
Sensor data that is collected from the wind parks
GUSTS
SQUALLS
WINDSMACHINEBEHAVIOR
AIR DENSITY &AIR TEMPERATURE
Low level short duration turbine
directional changes
Medium level turbine directional
changes
The most turbine directional
changes
“ Guarantee if they’re delayed more than 15
minutes, they pay you back the whole ticket ”
Gerhard KressSiemens Spokesman
MACHINE BEHAVIORCUSTOMER BEHAVIOR
CUSTOMER BEHAVIOR
CUSTOMER BEHAVIOR
MACHINE BEHAVIOR
CUSTOMER BEHAVIOR
CUSTOMER BEHAVIOR
MACHINE BEHAVIOR
SANDBOX
SANDBOX
SANDBOX
SANDBOX
SANDBOX
SANDBOX
MACHINE BEHAVIOR
MACHINE BEHAVIOR
CUSTOMER BEHAVIOR
MACHINE BEHAVIOR
SANDBOX
SANDBOX
SANDBOX
MACHINE BEHAVIOR
CUSTOMER BEHAVIOR
SANDBOX
CUSTOMER BEHAVIOR
FIVE STAGES
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COLLABORATIVE IDEATION PLATFORMLinkedIn for analytics. From centralized metadata to crowd-sourced collaboration. Social interactions connect the data within the enterprise.
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Collaboration
Storytelling
SHARE
LIKE
SEARCH
DESIGN
INTERACT
ANALYZE
COLLABORATE
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FIVE STAGES
ANALYTICAL APPLICATION PLATFORM
Analytical apps. From static applications and ETL to agile self-service apps.From extraction of data to enterprise listening.
ANALYTICAL APPS
ZERO COSTDEPLOYMENTSTRESS FREE IT
SIMPLE DEVELOPMENT
PROCESS
DEVOPS
EASY ACCESS
app
APPDEPLOY
APPFRAMEWORK
app
APP IDEA FROM A NON-EXPERT
app
HOUR 1 HOUR 2 HOUR 3 HOUR 4 HOUR 5 HOUR 6 HOUR 7 HOUR 8 HOUR 9 HOUR 10
FIVE STAGES
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4AUTONOMOUS DESICIONING PLATFORMPredictive technologies and algorithms. From focusing only 10% of time on decision making and 90% on sifting through data, to 90% on decision making with the help of automated algorithms.
TIME WASTED SIFTING THROUGH DATA
90%
Messy Data
KPIs
INTERSECTIONS
PRODUCTCATEGORIES
AGGREGATIONSPRODUCT MANAGEMENT
SOCIAL MEDIA
SOCIAL MEDIA
MARKETING
SALES
AUTOMATION
MOBILE
OPTIMIZATION
SEO
TESTING
INTEGRATION
KPIsINTEGRATION
ALGORITHMICAPPS
TIME SPENT ONDECISION MAKING
90Data
Presented Simply
Cleansing and refining sources identifying signals and patterns
Messy Data
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DECISION MAKING BY HUMANS
ALGORITHMS-
PATTERN ANALYTICS
Focus on a behavior-centric mindset
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Drive agility in organization
Deliver automation at scale
People, Process, Culture
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Thank you