seo 101 chamber of commerce february 2014
DESCRIPTION
SEO overview for business and non-profits.TRANSCRIPT
©2013 – Christopher VanOosterhout
SEO 101Christopher VanOosterhoutMuskegon Community College
Licentia LLCwww.vanoosterhout.com
Email: [email protected]
Twitter: @cvmuse
©2014 – Christopher VanOosterhout
BE CAREFUL
ContractorsTricksFadsEasy answers
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
©2012 – Christopher VanOosterhout
WHY SEARCH ENGINES ARE IMPORTANT
Millions of sites / pages– How do you find what you are looking for?– How do you find customers?– How do your customers find what they are looking for?
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
Image: www.garmin.com
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
© 2014 Christopher VanOosterhout www.vanoosterhout.com Source: ComScore – December 2013 Report – Published January 2014
67 %
16 %
11 %
67
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
HOW SEARCH ENGINES OPERATE
Crawling– Reading Source Code
Indexing– Cataloging collected data
Providing Results
© 2014 Christopher VanOosterhout www.vanoosterhout.comhttp://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
WHAT CAN YOU IMPACT DIRECTLY
WHAT YOU CAN IMPACT INDIRECTLY
WHAT IS OUT OF YOUR CONTROL
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
WEB PAGE CONTENT
TAGS Code Content – More about you
Content – Less about you Content – Know audience
© 2014 Christopher VanOosterhout - www.vanoosterhout.comhttp://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
©2014 – Christopher VanOosterhout
©2014 – Christopher VanOosterhout
ZincZinckZink
©2014 – Christopher VanOosterhout
KEYWORD SELECTION
Search Demand – Is higher demand better for your organization?
High Competition vs Lower Competition
How close is the search to the conversion?
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
TOOLS AND TACTICS
Focus your efforts Provide structured data
Submit your site Submit your pages Track your results
© 2014 Christopher VanOosterhout - www.vanoosterhout.com
TOOLS AND TACTICS
Focus your efforts Provide structured data
Submit your site Submit your pages Track your results
© 2014 Christopher VanOosterhout - www.vanoosterhout.com