SEO and The Medical Writer

Let’s talk SEO…

SEO used to be:

Link building Link buying Link creation And heavily keyworded garbage

content

February 23, 2011April 24, 2012

The days the music died.

What does this mean for us today?

Panda says:

Sites that offer consistent, quality content won’t be affected by the Panda filters.

Penguin says:

Don’t keyword “stuff,” don’t buy links, don’t deliberately create duplicate content.

Now for something completely different…

How do you create “quality content?”

What keywords should you use?

How do you correctly disperse your keywords throughout your content?

Quality Content:Curate, don’t create

Curation is still okay…duplication of copy is not.

Consider your end goal – what does your audience want to read? What are they searching for, specifically?

Add your own voice and personality to your curation.

What keywords should you use?

Google Webmasters Tools is your new best friend! Low hanging fruit (sort by clicks):

Challenge yourselfPeople are being served results that are not ours (sort by impressions):

Fun With Filters!

Exclude Your Operative

Keyword Mania!

How Do You Correctly Disperse Your Keywords Throughout Your Content?

Remember, Panda says, “NO keyword stuffing!”

This is bad.

This is perfect.

http://moz.com/learn/seo/on-page-factors

Let’s really get the party started!

Make Google do the hard work for you…

Use Google Docs To Create Keyword Lists

Type two related search terms

Select them both

Hold down CTRL while dragging down

Instant keyword mania

Use Search Operators For Exact Searches

More Fun With Search Operators

Quick And Easy Ways To Improve SEO:

Title tags› 70 characters or less

Meta descriptions› 160 characters or less

Submit sitemap to Google› Any time your site changes

Submit Your Sitemap To Google Regularly

Social Media, Quick and Dirty

HIPAA› Protects patient privacy› First name, last initial› No defining details› Patients are allowed to share, we are not

Stark Law/Anti-Kickback/Sunshine Act› Prohibits incentives in regard to patients

and referrals

Link Bundle Moz.com’s On-Page SEO Guide

› http://moz.com/learn/seo/on-page-factors Help With Search Operators

› https://support.google.com/websearch/answer/136861?hl=en › http://www.googleguide.com/advanced_operators.html#cache

Google Analytics› http://www.google.com/analytics/

Google Webmasters Tools› https://www.google.com/webmasters

Google Docs Keyword Report› http://01100111011001010110010101101011.co.uk/2013/05/finding-more

-guest-post-opportunities/

Rachel MeyerDirector of Creative Content

SEO AnalystMedical Marketing Solutions

rachel@medmarketing.co