LEARN TO CREATE A CULTURE-OPTIMIZED

WEBSITE. BEGINNER'S GUIDE TO SEO HAS BEEN

READ OVER 1 MILLION TIMES AND PROVIDES

COMPREHENSIVE INFORMATION YOU NEED TO

GET ON THE ROAD TO PROFESSIONAL QUALITY

SEO AND GET MORE TRAFFIC.

1. HOW IMPORTANT IS YOUR WEBSITE TO YOUR BUSINESS

2. STRATEGIC VISION FOR PLANNING YOUR WEBSITE

3. THREE CONFLICTING APPROACHES TO THE DEVELOPMENT OF A WEBSITE

1. COMPARING THE PERFORMANCE OF YOUR WEBSITE AND THE IMPORTANCE

2. IS YOUR CONTENT INDEXED IN GOOGLE?

3. USING GOOGLE ANALYTICS - DOES YOUR SITE TO THE EXPECTATIONS?

1. DESIGN

2. FUNCTIONALITY

3. CONTENT

1. CAN THE SEARCH ENGINE ACCESS YOUR SITE?

2. SEARCH ENGINE OPTIMIZATION (SEO) PROCESS

3. KEYWORD RESEARCH

4. WRITING OPTIMIZED TEXT

5. SUBMISSION

6. 3RD PARTY WEBSITE & HOW TO DEVELOP LINKS

SEO IS THE PRACTICE OF IMPROVING AND PROMOTING A WEBSITE IN ORDER TO INCREASE THE NUMBER OF VISITORS TO THE SITE FROM SEARCH ENGINES. THERE ARE MANY ASPECTS TO SEO, THE WORDS ON YOUR PAGE HOW OTHER SITES LINK TO YOU ANYWHERE. SOMETIMES, SEO IS SIMPLY A MATTER OF MAKING SURE THAT YOUR SITE IS STRUCTURED IN A WAY THAT THE SEARCH ENGINES UNDERSTAND.

THE MAJORITY OF WEB TRAFFIC IS DRIVEN BY THE MAJOR COMMERCIAL SEARCH ENGINES - GOOGLE, BING AND YAHOO! ALTHOUGH SOCIAL MEDIA AND OTHER TYPES OF TRAFFIC CAN GENERATE TRAFFIC TO YOUR WEBSITE, SEARCH ENGINES ARE THE PRIMARY METHOD OF NAVIGATION FOR MOST INTERNET USERS. THIS IS TRUE IF YOUR SITE PROVIDES CONTENT, SERVICES, PRODUCTS, INFORMATION OR ANYTHING ELSE.

INDIGO MULTIMEDIA WAS ESTABLISHED IN 1995 WITH THE AIM OF DELIVERING CREATIVITY THROUGH TECHNOLOGY. WE HAVE THRIVED THROUGH PUSHING OURSELVES TO EXCEED CLIENT EXPECTATIONS, AND BY OFFERING THE BEST CUSTOMER SERVICE AS WELL AS THE MOST INNOVATIVE TECHNICAL AND CREATIVE SKILLS. INDIGO IS AN AWARD-WINNING DIGITAL AGENCY AND OUR EXPERIENCED TEAM OFFERS A FULL MULTIMEDIA SERVICE, COVERING WEBSITES, MOBILE APPS, E-COMMERCE AND VIDEO PRODUCTION. WE ALSO PROVIDE CLIENTS WITH MULTI-CHANNEL MARKETING STRATEGIES INCLUDING PRINT, ADVERTISING, SOCIAL MEDIA, PR, SEO, EMAIL AND ONLINE ADVERTISING. OUR SERVICES HAVE EVOLVED BASED ON THE NEEDS OF OUR CLIENTS AND THE EVER-SHIFTING DIGITAL LANDSCAPE. OUR MISSION IS TO PROVIDE A TURNKEY SERVICE THAT PLACES OUR CLIENTS AHEAD OF THE COMPETITION NOT JUST TECHNICALLY BUT IN TERMS OF BRAND AND POSITIONING TOO.