seo as a marketing strategy in 2017 · seo as a marketing strategy in 2017 where it was and where...
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SEO AS A MARKETING STRATEGY IN 2017
Where it was and where it’s headed
Evgeni Yordanov, MEng
20.04.2017 IT Expo Bulgaria
How to become #1 in Google? http://youtu.be/lPT3CCnTEo8
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TERMINOLOGY
http://bit.ly/rechnik
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#itexpobg4
PRESENTATION TOPICS
✓Brief search engine history
✓What changed with SEO?
✓What hasn’t changed?
✓Where is Google going?
✓Summary
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BRIEF SEARCH ENGINE HISTORY
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Going back in time
Links were managed by people at first…
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And then came Google…
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http://infolab.stanford.edu/~backrub/google.html
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And got this into play...
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Which quickly led to...
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And ultimately ended with
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All that brought some headaches
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Headaches especially for the…
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That initiated some clean-ups…
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And a lot of different theories
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That Google’s gaps are slowly closing…
WHAT HASN’T CHANGED?
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Google Webmaster Tools: http://google.com/webmasters
Search Engines still need help19
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Why is SEO still needed?
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WHAT HAS CHANGED?
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What is the new “norm” in the search industry
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Panda, Pengiun…
Panda targets smaller/thin content and punishes you for writing it
Penguin punishes you for having linksfrom websites with thin content
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And of course Fred ☺24
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Stars, Reviews and Price
Authorship
Publishing date
Video Snippet
Rich snippets & Schema.org25
Video content consuming trends
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http://www.moz.com/blog/new-data-the-correlations-between-social-sharing-and-inbound-links
Merger of Search and Social
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Google+ influences indexation
The new Google
“Submit URL” Box
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WHERE IS GOOGLE GOING?
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Google keeps on collecting search signals
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Google Chrome is #1 browser
http://w3techs.com/technologies/overview/traffic_analysis/all 20.04.2017
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Google Analytics dominates the market
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Google+ profiles are a trust source
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Google RankBrain
SUMMARY
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What should the key takeaways be?
A RAND-ome quote…
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The success in search engines is defined by...
What you write for yourself and what others write for you!
Ognian Mladenov, SEOM
THE ULTIMATE SEO STRATEGY
Evgeni Yordanov (a.k.a Me)
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Mobile, video, localization and socialization(not to be confused with socialism) are the future of the
online life.
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Evgeni Yordanov, MEng
Mobile: +359 877 699 313
Email: [email protected]
LinkedIn: http://www.linkedin.com/in/eyordanov
Twitter: http://twitter.com/eYordanov
Facebook: http://facebook.com/eyordanov
Google+: http://plus.google.com/+EvgeniYordanov
Vlog: http://goo.gl/AqTEpt
Blog: http://seoptimizacia.com/
News: http://socialevo.net/
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