seo audit: benchmark, measure, audit and prove
TRANSCRIPT
SEO Site Audit: Benchmark, Measure, Audit and Prove
February 18, 2015
Presented by: Josh Culver Head of Search Marketing Carbon8 Chris Raulf Founder // Digital Marketing Expert Boulder SEO Marketing
www.carbon8.com | www.boulderseomarke3ng.com
Agenda
• Why you need to perform an SEO site audit on a regular basis (and how to do it)
• How to measure your goals • Tools to measure your results • Tracking your data • Q&A
www.carbon8.com | www.boulderseomarke3ng.com
SEO Site Audits
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Components of an SEO Site Audit
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1. Technical Health of Website 2. Website FuncFonality 3. On-‐Page SEO 4. Off-‐Page SEO 5. Social Media MarkeFng
Content Marke3ng
Quick Poll 1. SEO is an important part of our overall digital markeFng
strategy!
2. We’re audiFng our site at least once a year!
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Why Perform a Site Audit
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GeRng More Leads in the Funnel: Growing Brand Exposure and Awareness
Components of an SEO Site Audit • Benchmarking ExisFng Performance for Deliverable Results
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Components of an SEO Site Audit
www.carbon8.com | www.boulderseomarke3ng.com
Mobile FuncFonality
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Important Items You Can Check Yourself
• Using Google Webmaster Tools
www.carbon8.com | www.boulderseomarke3ng.com
Important Items You Can Check Yourself
www.carbon8.com | www.boulderseomarke3ng.com
Important Items You Can Check Yourself
• Using Google Webmaster Tools
www.carbon8.com | www.boulderseomarke3ng.com
Important Items You Can Check Yourself
• Using Google Webmaster Tools
www.carbon8.com | www.boulderseomarke3ng.com
Important Items You Can Check Yourself
• Using Google Webmaster Tools
www.carbon8.com | www.boulderseomarke3ng.com
Free Tools • From Google:
– Page Speed Test: h]ps://developers.google.com/speed/pagespeed/insights/
– Mobile Analyzer: h]ps://www.google.com/webmasters/tools/mobile-‐friendly
• SEO SiteCheckup: h]p://seositecheckup.com/ • WooRank: h]p://www.woorank.com/ • Screaming Frog: h]p://www.screamingfrog.co.uk/seo-‐spider/
• Panguin Tool: h]p://www.barracuda-‐digital.co.uk/panguin-‐tool/
www.carbon8.com | www.boulderseomarke3ng.com
Paid Tools
• Moz: h]p://moz.com/ – Ability for Historical Rank Tracking
• SEM Rush -‐ h]p://www.semrush.com/ – Great for CompeFFve Analysis
• Spyfu : h]p://www.spyfu.com/hq.aspx • MajesFc SEO: h]p://www.majesFcseo.com/ • Raven Tools : h]p://raventools.com/ • Word Tracker : h]p://www.wordtracker.com/
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On-‐Page, Content Marke3ng, Off-‐Page and Social Media Marke3ng Sample Audit Report
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Measure and Manage
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Tools to Measure
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www.carbon8.com | www.boulderseomarke3ng.com
Social Media Monitoring Tools
• h]p://www.brandwatch.com/2013/08/top-‐10-‐free-‐social-‐media-‐monitoring-‐tools/
• h]p://socialmediatoday.com/pamdyer/1458746/50-‐top-‐tools-‐social-‐media-‐monitoring-‐analyFcs-‐and-‐management-‐2013
• h]p://venturebeat.com/2013/12/20/top-‐10-‐social-‐media-‐analyFcs-‐tools-‐the-‐venturebeat-‐index/
• h]p://smallbiztrends.com/2013/09/social-‐media-‐analyFcs-‐tools.html
How to Track
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Upcoming SEO 201 Web Seminar
Feb 26, 2015 from 10:30 am – 1:30 pm MST: SEO 201 Online Workshop – Power Boost Your Visibility on Google Learn more and register at: http://feb-26-seo-201-web-seminar.ezregister.com/ or www.boulderseomarketing.com Get $30 off the $129.00 registration fee with code: BSM
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THANK YOU
Questions? Connect with Chris: LinkedIn: h]p://www.linkedin.com/in/chrisraulf TwiMer: h]ps://twi]er.com/swisschris Google+: h]ps://plus.google.com/+ChrisRaulf
Connect with Boulder SEO Marketing: LinkedIn: h]p://www.linkedin.com/company/boulder-‐seo-‐markeFng TwiMer: h]ps://twi]er.com/MarkeFngSEOWiz Facebook: h]ps://www.facebook.com/BoulderSEOMarkeFng Google+: h]ps://plus.google.com/+BoulderseomarkeFng Connect with Carbon8: LinkedIn: h]p://www.linkedin.com/company/carbon8-‐markeFng TwiMer: h]ps://twi]er.com/Carbon8ed Facebook: h]ps://www.facebook.com/Carbon8MarkeFng Google+: h]ps://plus.google.com/+Carbon8/
www.carbon8.com | www.boulderseomarke3ng.com