Search Engine Optimization Basics

BlueZooWebsites.comTwitter.com/ccondray

1/5/2012

Please Ask Questions!

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SEO Is Based On KeywordsHigh Traffic

Google Keyword Tool shows monthly searches

Low CompetitionEstimate by

number of Google Search results

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Major Effects On YourSite’s Google Rank

On Page Factors

Off Page Factors

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On Page Factors – Visible

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Title

Headings

Content

Other Visible On Page FactorsKeywords in content

Age of site

Keywords in the web address

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On Site Factors – Under The HoodMeta tags

Character Set

Description – 160 characters

Keywords

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Offsite FactorsBacklinks

Google +1

Backlinks to your backlinks

Continuous backlink building

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Sources of BacklinksSocial Media

Social Bookmarking

Internet directories

Link swapping

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Questions?

Thank you!BlueZooWebsites.comTwitter.com/ccondray

1/5/2012