seo blog review presentation wordcamp nyc 2009 by cory eulas

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SEO/SEM REVIEW HTTP://WWW.COREYEULAS.COM

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SEO Blog Review Presentation WordCamp NYC 2009 by Corey Eulas. This presentation critiques 2 volunteer submitted websites for search engine friendliness. Corey points out common mistakes, gives solutions, and recommends plugins and resources for SEO that every web designer, developer, and blogger must have. Note: I added text in the notes summarizing most of Corey's points about each slide. To get all the information he presented, you absolutely must go to http://www.infosource.net/2009/11/16/if-you-build-it-will-they-come/ Read the blog post which gives a great review of the presentation, and play the audio file along with the slides.

TRANSCRIPT

Page 1: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

SEO/SEM REVIEW

HTTP://WWW.COREYEULAS.COM

Page 2: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

Agenda

4:15-4:20 : Introduction & Overview 4:20-:430 : http://kidoinfo.com/ri/ 4:30-4:40 :

http://www.nearshoreamericas.com 4:40-4:45 : Question & Answer

Page 3: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

About Me

What I do: Help businesses increase their ‘web

visibility’ through search engine marketing.

The companies I work at: LexisNexis Martindale-Hubbell (Sr. SEO

Specialist) Ninety Seven Media (Owner) Wine King (Director of Search Marketing)

Page 4: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

Search Engine Share of Searches

*ComScore September 2009 Data

64%

Page 5: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

First Site:

http://kidoinfo.com/ri/KIDOINFO connects families to creative ideas, things to do, resources, and local events in Rhode Island and beyond.  We are always trying to increase our readers.

Page 6: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

http://kidoinfo.com/ri/

Page 7: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

Title & Description60-90 [70]

155

Page 8: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

Long Tail Keywords

Page 9: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

GOOGLE SEARCH BASED KEYWORD TOOL

GOOGLE ADWORDS TOOL

Page 10: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

http://kidoinfo.com/ri/

Page 11: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

http://kidoinfo.com/ri/

Page 12: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas
Page 13: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

Under the hood

XML Sitemap Plugin: Google XML Sitemaps

Post Name & URL Naming H1/H2 Tags Verify site with search engines

Google Webmaster Tools (GWT) Yahoo Site Explorer Bing Webmaster Center

Page 14: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

NearshoreAmericas.com

 Attract visitors who like us so much they register for our free newsletter. (Grow the database).

Develop a community of people who feel that the site speaks to them and fills a void; and as a result may leverage social networking.

Overall mission:  Grow the site to become an editorially-driven

media property; with various products to market to sponsors.

Page 15: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

NearshoreAmericas.com

Page 16: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

NearshoreAmericas.com

Page 17: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

NearshoreAmericas.com

Page 18: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

NearshoreAmericas.com

Page 19: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

NearshoreAmericas.com

Page 20: SEO Blog Review Presentation WordCamp NYC 2009 by Cory Eulas

So, what’s in your toolbox?

SEO Quake (Firefox) Quirk SearchStatus Firebug ColorZilla

A bookmark to: http://www.sem-tv.com