seo, brillliant marketing & brand

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5/3/2013 1 Cyrus Shepard SEO, Brilliant Marketing, & Brand

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Time to move past traditional SEO to integrate your marketing with brilliant viral content and branding that sells itself. Originally presented at the Content Harmony Meetup on June 5th, 2013

TRANSCRIPT

Page 1: SEO, Brillliant Marketing & Brand

5/3/20131

Cyrus Shepard

SEO, Brilliant Marketing, & Brand

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SEO

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Brilliant Marketing

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Brand

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BrandAll in 20 Minutes

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Myth of the ‘Pure’ SEO6

We Launched a New Thing

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Myth of the ‘Pure’ SEO7

Myth of the ‘Pure’ SEO

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Myth of the ‘Pure’ SEO8

Links Earned Through Content = Marketing

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Myth of the ‘Pure’ SEO9

TypicalContent Strategy

Looks Like This

(Yawn)

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Myth of the ‘Pure’ SEO10

Or This (double yawn)

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We’re Only Missing One Thing...

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Characteristics of Linkable Content

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Characteristics of Linkable ContentMarketable

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Characteristics of Linkable Content

MarketableBrandable

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16NY Times Study: bit.ly/bYtbdA

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Myth of the ‘Pure’ SEO17

1. Visibility

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Myth of the ‘Pure’ SEO18Time at Top of Homepage

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Myth of the ‘Pure’ SEO19

Highlight Top

Content

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Myth of the ‘Pure’ SEO20

Rethink Your Archetecture

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Myth of the ‘Pure’ SEO21

2. Emotional Engagement

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Myth of the ‘Pure’ SEO22

High Arousal

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Myth of the ‘Pure’ SEO23

AweA-holesAnger

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Awe!

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Myth of the ‘Pure’ SEO25

http://www.flightradar24.com/

Whoa!

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Myth of the ‘Pure’ SEO26

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Myth of the ‘Pure’ SEO27

Anxiety

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Myth of the ‘Pure’ SEO28

Anger!Top

ContentAnger!

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Myth of the ‘Pure’ SEO29

Positive Emotions outshine NegativePositive Emotions outshine NegativeAbundance

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Myth of the ‘Pure’ SEO30

Low Arousal: Sadness, Whining

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Myth of the ‘Pure’ SEO31

3. Practical Utility

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Most of Mozis Practical but we incorporate other elements

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Myth of the ‘Pure’ SEO33

4. Perceived Value

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Myth of the ‘Pure’ SEO34

Author Fame

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Myth of the ‘Pure’ SEO35

LENGTH

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Myth of the ‘Pure’ SEO36

Design

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Myth of the ‘Pure’ SEO37

Social Proof

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Brilliant Marketing

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

Page 41: SEO, Brillliant Marketing & Brand

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

SEO?

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

SEO? Brand?

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

SEO Brand

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Myth of the ‘Pure’ SEO46

Data Only Gets YouSo Far

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Myth of the ‘Pure’ SEO47

Rise to Awesome

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Thanks for watching!@cyrusshepard