seo case study golf genie
DESCRIPTION
Omnie Solutions (I) Pvt. Ltd. helps Golf Genie - An Atlanta based golf pocket guide provider to get right customers through search engine optimization. With the help of our search engine optimization their brand image enhances and they scored more traffic from the search engines. Golf Genie SEO case study explain you everything in detail.TRANSCRIPT
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An ‘ACE shot’ for heavy web Traffic @ GolfHelpTips.com
Omnie Solutions (I) Pvt. Ltd.
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Past Scenario / Overview
GOLF GENIE™ – Golf Genie™ is an Atlanta based golf pocket guide provider that provides easy-to-absorb golf instruction, tips, practice drills and routines to accelerate development and rapidly lower golf score for novice and veteran golfers.
The company experienced a poor online presence that was damaging the brand GOLF GENIE™
The company experienced a dull look and feel of the website that resulted in lacked appeal from golfers and golf beginners.
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Background of Golfhelptips.com
GolfHelpTips.com was a 9 months old online store for Golf Pocket Guide book (GOLF GENIE™).
The website was built on the CMS – Volusion.
There were very few pages on the website.
The website was neither search engines friendly nor optimized.
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Objectives of Golfhelptips.com
The primary objective of Golfhelptips.com was to reach out to the right audience through search engines with minimum budget.
Options that GOLF GENIE™ chose
Search Engine Optimization
Paid Advertising on Search Engines.
GOLF GENIE™ chose search engine optimization rather than paid to get better results with limited budget. They wanted to Get more traffic from search engines Create more brand awareness Longer lasting rank and traffic
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Challenges Average understanding of the CMS in
which site was developed.
Minimal technical support from the client end.
Domain issues, since Golfhelptips.com was running on three different domains.
Issues in placing the assigned keywords, since the site structure, URL naming , navigation were very poor.
Issues in fixing keyword prominence, keyword density and other on page factors; since only images were used to describe each and every aspect of the
product.
Same Title and <Meta> tags were used on all web pages.
Number of issues with the indexed pages that hindered effective search engine crawling . The issues were like:
Page duplicity
No interlinking on the web pages
Very low Link popularity
No use of ALT and Heading tags
Unwanted codes on web pages
Deep link ratio was zero
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Strategy & Initiatives
To resolve issues faced by Golfhelptips.com, Omnie took the below initiatives:
Deep understanding of the Content Management System
Directly worked with the hosting provider, in order to get the domain and mirror site issues resolved
Restructured the entire website to make it user and search engine friendly
Fixed the content duplicity issues
Worked with copy writing team, to get the content requirement fulfilled
Used best strategy (On-Page and Off-Page) for increasing page relevancy and link popularity
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Results
An appealing , users and search engines friendly website was designed.
The visibility of GOLF GENIE™ was achieved in a short span of time.
Website traffic increased .
Sales of GOLF GENIE™ pocket guide and mobile apps increases
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Keywords Ranking Status
Improved Rankings with Search Engines
Keywords Rank on Google as on May 2011 Rank on Google as on January 2012 Golf Pocket Guide 1 1
Golf Practice Routines 1 1
Pocket Golf Tips 1 1,2
On course golf tips 4 5
Golf swing fault 5 6
Consistent golf 6 5
Golf guides 6 2
Uphill Golf Shots 6 1
Cure Pull Shot 7 5
Golf Books for Beginners 7 7
Golf Full Swing 7 7
Golf Pull Shot 7 6
Putting Basics 7 9
Golf Hook 9 5
Golf Slice 9 10
How to Practice Golf 9 7
Pocket Caddy 9 Nil
Fix my Slice 10 9
The project was completed in May 2011, but results still
records!
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About Omnie Solutions
Omnie Solutions is IT Services & Solutions company providing enterprise solutions & services since 2002
200++ employees
Having 50++ Clients Worldwide
Microsoft Gold Partner (Software Development)
Oracle Gold Partner
IBM WebSphere Implementation Partner
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Our Presence
USA | UK | Europe | Malaysia | Sweden | Canada | Czech Republic | India | Japan | China |
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Service & Solutions Offerings
Services Offering
Enterprise Web Application
Resource Augmentation
Mobile Applications
Application Development
Migration & Re-engineering
Interactive Marketing
Quality Assessment
Solutions Offering
E – Commerce
Digital Asset Management
Content Management Systems
Document Management
Event & Exhibition Management
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Technologies Application Development Proficiency on various technologies
Microsoft - .Net 4.0 framework, SharePoint 2010, Biztalk, Commerce Server
Siebel CRM Enterprise Suite
IBM WebSphere Portal Server Solutions
JAVA Spring & Hibernate
Database (MYSQL, Oracle, MSSQL, SQL Server)
Mobile Platform (iPhone, Blackberry & Android)
Web Application Development (PHP, ASP.net, JAVA, XML, AJAX, VB, Cold Fusion, PowerBuilder, HTML)
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Thank You !
For more details contact us:
Omnie Solutions (I) Pvt. Ltd. D-108 2nd Floor, Sector 2, Noida-201301
Tel : +91-120-2442591-4 Fax : +91-120-2442590
Or write us at [email protected]
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