seo checklist
TRANSCRIPT
A through SEO check-list. Designed
keeping in mind professional SEO
practitioner as well as those
implementing SEO for their own
websites.
Content in this presentation
• On Page Details• Title Details
• Keyword Details
• Header Details
• Content Details
• Image Details
• Meta Details
• Navigation Details
• Site-Map Details
• Linkage Details
• Social Media Details
• Technical Details
•DO NOT DO Details
•On Page Details
Title Details
Your keyword phrases/ keywords is placed in the title tag
Google only displays the first 66 or so characters (with spaces), hence the title must be less than 65 characters
Keyword Details
• Use a good keyword suggestion tool ( Google Tool) to find relevant & high quality keywords for your website/ blog
• Compare Keywords to know which offer maximum potential. You can use free Tools like Google Insights
• Home page should be used to target most important
keywords
Keyword Details
• Find keyword synonyms, and inter-spread them with main Keyword
• Keyword placement should be close the beginning of the page title
• Keyword Density between 3% to 5%
• Incorporate 1-2 Keywords per page
Header Details
Only one H1 Header per page
Most important Keywords placed in H1 tag
Use (H2-H6) for sub-headers
Incorporate other Keywords in sub-header H2-H6
Content Details
• Keywords are emphasized using Bold / Italic / Underline
• Content is unique, fresh, helpful, constructive & relevant
• Important keywords are placed close to title and also around hyperlinked text
• All the content has been thoroughly proof-read for typos and content mistakes before making it live
Content size between 300-500 words
Website/blog is regularly updated with fresh content
Contact details of company (in case of website)/ blogger (in case of blog) have been clearly provided
Images Details
Each image has caption
Images are used judiciously to create interest in content
Images are optimized for faster loading
ALT tag has been used for all images
Meta Details
• Use main keywords in meta tag
• Meta tag not more than 100 characters
• Do not input sundry details like company name in meta tag
• Good meta description is in place, short and meaningful
• Meta description tag is unique for every page
Navigation Details
Navigation of Blog/Website is: Good, easy to do and well organized
Text based navigation is used
Ensure navigation menu incorporates keywords
Site- Map Details
• Keywords are used in File name
• Hyphen (-) is used to differentiate words in File Name
• A valid robot.txt file is in place
• HTML site map for crawler and user had been created
• XML site map for Google crawler is in place
• HTML & XML have been validated
• Site map has been submitted to Google, Yahoo, Bing and Ask
Linkage Details
In case of website, links to other pages are present on each page
Keyword used in Anchor text
Outbound link no more than 10 per page
Deep linking done to related articles
Technical Details
• Use 301 redirection to redirect to chosen Domain
• Keep a lookout for broken links and fix them ASAP
• Page loading time is kept down to minimum
• URL is keyword rich, subpage URL too contains keywords
• Ensure coding is error free
• Webpage free of any syntax error
• Web page size below 150K
The No List
• No Flash is used, in case essential keep it down to minimum
• No hidden text or hidden links
• No copying same content on multi page
• No ‘Cloaking’ is done
The No List
• No stuffing keywords in Tags/ Content
• No spamming, content, or Tags
• No copying content from other website
• No dealing with banned or poison
keywords / websites
On - Page
• Keep track of your competitors; check their XML & HTML map, meta tag and so on
• Blog submitted to Blog Directories & RSS Feed Directories
• Well informed and relevant comments posted in High PageRank Blogs
• Website submitted to all major Search Engines
Local business profile created for business on Google, Yahoo & Bing
Blog is in place, and maintained
On - Page
Shashank GuptaOwner & Founder Web SEO Services
Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: [email protected]
Website: www.webseoservices.in