seo course e-academy1

8/8/2019 SEO Course E-Academy1

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SEO ?

? (SEO) ? ? ? Long Tail ? ? ? On site ? On page ? URL ?

? ? ? ? SEO ? - SEO ? Google ?


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...

!


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SEO

SEO ?SEO e ,

,, () .

?


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User searches (query)

User location/login idd

Query matched with index

Returns matching docs

Docs are sorted (ranked)

Docs displayed as search results

Customized by location/history


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SEO - , , , ,


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Correlation Data:

Relative ImportanceofAlgo

Componentsin Google


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SEOOn Site

(bot)

URL (domain)

/ rss feed

On Page

Title, Meta tags, URL, Heading Tags, , Internal Anchor Text

Images, Maps, Video

Link Building

Social Media & Viral Marketing


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1.

2. + ,

3. Title Description meta tag

4. (, , )

5. (, , , )


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(Tools)

Google AdWords Keyword Tool

https://adwords.google.bg/select/KeywordToolExternal Google Search-Based Keyword Tool http://www.google.com/sktool/

SEO Book Keyword Tool http://tools.seobook.com/keyword-tools/seobook/ Wordstream Keyword Tool http://www.wordstream.com/keywords/

Google Insights for Search

http://www.google.com/insights/search/ , , ,

-

!!! - ,

, , , ( )


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OnPage

Title, Meta tags, Heading Tags

URL, Internal Anchor Text

Images, Maps, Video


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OnPage ,

:1. Title Tag2. Title Tag

4. H1 Tag5. Anchor Text 6. Anchor Text 7. H1 Tag8. 50-100 HTML 12. Tags ( )13. Alt Text 14. HTML 15.

16. Tags17. (Keyword Density Formula)18. List Items 20. Tags21. Meta Description Tag


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, (H1) (H2)

- , (

)

(about us) 2-3x 4-6x

H1 tag 3-5 (Title)

H2 tag !!! (snippet) /

:

- 150 / (Description- 1 2-3 600

3 !!!


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Title Description meta tag

Title 65 (70) | () / 1 (2)

Description 150 (167) snippet CTR

/ : ( 1

) (mobile search)


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Onpage SEO Checklist

Title Tag Meta Keywords Meta Description Rel=Canonical URL Length

Keyword Location Word Separators Keyword Repetitions Keyword Density Keyword Usage Variations Keyword Location H1 Headline Alt Attribute Image Filename Bold / Italtic Click-Depth Number of Internal Links Contentlinks - Navigation Sidebar & Footer Lists Image Map Video


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Google SEO Report Card

http://www.google.com/webmasters/docs/google-seo-report-card.pdf

On-page optimizationsHeading tag use 68%(61 / 90)Satisfactory tag use 43%(26 / 61) Needs improvementLogo image link destination 39%(38 / 97) Needs improvementLogo image alt text 58%(57 / 99) Needs improvementDescriptive internal anchor text 67%(67 / 100)Satisfactory


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On Site

( ) (bot) robots.txt .htaccess

URL (domain) / rss feed 301/302 redirects Canonical tag


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, .com , .bg

Country TLD

Language Links Host IP Address Manual Review GWTools Geographic Target Settings Registration with Google Local


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TLD


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Spider / Bot

robots.txt

.htaccess

Robots meta tag

Index / noindex

Follow / nofollow


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URL

Internal Links &Location in Site Architecture

Click-Depth - - keyphrase - . - URL ( index)

(%) Internal Links = - (wikipedia) vs. Google URL

Sidebar + Footer . SEO TOP Menu


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Sitemap

XML Sitemap HTML Sitemap


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RSS feed

Meta taglink rel="alternate" type="application/rss+xml"

Feedburner


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Redirect 301 302

:

Map old URLs to new Employ permanent redirects 301 (not 302) Identify top inbound link sources & ask them to change links Build new inbound links to new URLs Monitor site analytics for 404 not found errors Monitor search engine rankings for fluctuations


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!!!

, .

- , , !!!

Rand Fishkin


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seo course e-academy1

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