seo crash course - go from white belt to ninja in search optimization
DESCRIPTION
Master the most important aspects of content SEO as Eric takes you from white belt to black belt strategies you can use on your website.TRANSCRIPT
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SEO White Belt to Black Belt Webinar • June 3, 2014
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AGENDA On Page Op?miza?on Linkbuilding Analy?cs
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On-‐Page Op/miza/on
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Title Length : 70 Characters
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Title Length : 70 Characters
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Title Length : 70 Characters Title Tag Pro Tip : Include Branding when possible
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Meta Descrip?on : 156 Characters
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Meta Descrip?on : 156 Characters
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
Meta Descrip?on : 156 Characters Meta Descrip1on Pro Tip : Write like an ad
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
*Warning* -‐ Your text might get trunca…
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
*Warning* -‐ Your text might get trunca…
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On-‐Page Op/miza/on White Belt
Title Tags & Meta Descrip/ons
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On-‐Page Op/miza/on White Belt
URL Structure
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On-‐Page Op/miza/on White Belt
URL Structure
Create a content hierarchy to deduce informa?on
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On-‐Page Op/miza/on White Belt
URL Structure
Create a content hierarchy to deduce informa?on
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On-‐Page Op/miza/on White Belt
URL Structure
Create a content hierarchy to deduce informa?on
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On-‐Page Op/miza/on White Belt
URL Structure
Where am I?
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On-‐Page Op/miza/on White Belt
URL Structure
Where am I?
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On-‐Page Op/miza/on White Belt
Image Alt Tags
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On-‐Page Op/miza/on White Belt
Image Alt Tags
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On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag
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On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag
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On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag & Filename
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On-‐Page Op/miza/on White Belt
Image Alt Tags
Use Keyword in: Alt Tag & Filename
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On-‐Page Op/miza/on White Belt
Image Alt Tags Dominate Image Results!
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On-‐Page Op/miza/on Brown Belt
Schema Markup What is it?
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On-‐Page Op/miza/on Brown Belt
Schema Markup What is it? Structured Data that Search Engines can Interpret
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews • People • Products • Businesses and organiza?ons • Recipes • Events • Music
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews
or
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • Reviews
or
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • People
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • People
or
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On-‐Page Op/miza/on Brown Belt
Schema Markup What does that mean? • People
or
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On-‐Page Op/miza/on Brown Belt
Schema Markup S/ll Hesitant?
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On-‐Page Op/miza/on Brown Belt
Schema Markup S/ll Hesitant? Pages With Schema Markup Rank 4 Posi/ons Higher in Search Results h^p://searchenginewatch.com/ar?cle/2341710/Pages-‐With-‐Schema-‐Markup-‐Rank-‐4-‐Posi?ons-‐Higher-‐in-‐Search-‐Results-‐Study
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On-‐Page Op/miza/on Brown Belt
Schema Markup So Why Aren’t Sites Implemen/ng It?
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On-‐Page Op/miza/on Brown Belt
Schema Markup So Why Aren’t Sites Implemen/ng It? Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It
h^p://searchengineland.com/schema-‐markup-‐shows-‐36-‐google-‐search-‐results-‐almost-‐websites-‐use-‐study-‐189707
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On-‐Page Op/miza/on Brown Belt
Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/
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On-‐Page Op/miza/on Brown Belt
Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/ Go Here & Code: h^p://schema-‐creator.org/
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On-‐Page Op/miza/on Brown Belt
Schema Markup Let’s Get Started Right Now! Go Here & Learn: h^p://schema.org/ Go Here & Code: h^p://schema-‐creator.org/ Go Here & Test: h^p://www.google.com/webmasters/tools/richsnippets
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On-‐Page Op/miza/on Black Belt
Site Speed Why?
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On-‐Page Op/miza/on Black Belt
Site Speed Why? B/C MaR CuRs Said So in… 2010 h^p://www.ma^cu^s.com/blog/site-‐speed/
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On-‐Page Op/miza/on Black Belt
Site Speed Let’s Get Started: Go Here: h^p://developers.google.com/speed/pagespeed/insights/
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On-‐Page Op/miza/on Black Belt
Site Speed Let’s Get Started: Go Here: h^p://developers.google.com/speed/pagespeed/insights/
Want More? More Advanced Route, and truly Black Belt Check this out: h^p://www.quicksprout.com/the-‐advanced-‐guide-‐to-‐seo-‐chapter-‐2/
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Linkbuilding
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Linkbuilding White Belt
Blog Commen/ng
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Linkbuilding White Belt
Relevant Blog Commen/ng
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Linkbuilding White Belt
Relevant Blog Commen/ng
Branding
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Linkbuilding White Belt
Relevant Blog Commen/ng
Branding Direct Traffic
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Linkbuilding White Belt
Relevant Blog Commen/ng
Branding Direct Traffic Establishing Rela/onships / Links
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Linkbuilding White Belt
Relevant Blog Commen/ng
Finding Relevant Blogs Use Advanced Search Operators h^p://www.googleguide.com/advanced_operators_reference.html
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Linkbuilding White Belt
in/tle:Liga Privada Papas Fritas "Leave a Comment"
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Linkbuilding White Belt
in/tle:Liga Privada Papas Fritas "Leave a Comment"
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Linkbuilding White Belt
Don’t Automate
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Linkbuilding White Belt
Don’t Automate Don’t Spam
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Linkbuilding White Belt
Don’t Automate Don’t Spam Be Authen/c
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Linkbuilding White Belt
Don’t Automate Don’t Spam Be Authen/c Build a Rela/onship
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Linkbuilding Brown Belt
Social Shares
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Linkbuilding Brown Belt
Social Shares Google +1s
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Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes
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Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes Tweets
![Page 63: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/63.jpg)
Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes Tweets Reddit
![Page 64: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/64.jpg)
Linkbuilding Brown Belt
Social Shares Google +1s Facebook Likes Tweets Reddit Pinterest
![Page 65: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/65.jpg)
Linkbuilding Brown Belt
Social Shares h^p://www.searchmetrics.com/media/documents/ranking-‐faktoren/download-‐ranking-‐factor-‐study-‐2013.pdf
![Page 66: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/66.jpg)
Linkbuilding Brown Belt
Social Shares h^p://moz.com/search-‐ranking-‐factors
![Page 67: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/67.jpg)
Linkbuilding Brown Belt
Social Shares A Golden Bullet? No
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Linkbuilding Brown Belt
Social Shares A Golden Bullet? No Helpful. Yes!
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Linkbuilding Black Belt
Rela/onship Building
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Linkbuilding Black Belt
Rela/onship Building • Raven Tools
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Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
![Page 72: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/72.jpg)
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
![Page 73: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/73.jpg)
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links
![Page 74: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/74.jpg)
Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links • Add them to the Link Manager
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Linkbuilding Black Belt
Rela/onship Building • Raven Tools • Find Your Compe/tor’s Links • Add them to the Link Manager • Build Rela/onships
![Page 76: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/76.jpg)
Linkbuilding Black Belt
Rela/onship Building • Incredibly Powerful so`ware
• Tons of Tutorials & Guides • h^p://blog.raventools.com/broken-‐link-‐building-‐by-‐prospec?ng-‐local-‐
directories/
• Takes a lot of /me, but worth it!
Get Raven Here : h^p://bit.ly/1o0uJsX
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Analy/cs
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Analy/cs White Belt
Segmen/ng Organic Traffic
![Page 79: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/79.jpg)
Analy/cs White Belt
Segmen/ng Organic Traffic
![Page 80: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/80.jpg)
Analy/cs White Belt
Segmen/ng Organic Traffic
![Page 81: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/81.jpg)
Analy/cs White Belt
Keyword Analysis
![Page 82: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/82.jpg)
Analy/cs White Belt
Keyword Analysis
![Page 83: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/83.jpg)
Analy/cs White Belt
Goal Analysis
![Page 84: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/84.jpg)
Analy/cs Brown Belt
(not provided)
![Page 85: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/85.jpg)
Analy/cs Brown Belt
(not provided) What Happened?
![Page 86: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/86.jpg)
Analy/cs Brown Belt
(not provided) What Happened?
March 2012 – Firefox Secures Searches h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐default-‐116231
![Page 87: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/87.jpg)
Analy/cs Brown Belt
(not provided) What Happened?
March 2012 – Firefox Secures Searches h^p://searchengineland.com/firefox-‐to-‐use-‐google-‐secure-‐search-‐by-‐default-‐116231
Sept 2013 -‐ Google Secures all Searches h^p://searchenginewatch.com/ar?cle/2296351/Goodbye-‐Keyword-‐Data-‐Google-‐Moves-‐En?rely-‐to-‐Secure-‐Search
![Page 88: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/88.jpg)
Analy/cs Brown Belt
(not provided) What Happened?
Any Way to Fix it? • Nope, but there are work arounds
![Page 89: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/89.jpg)
Analy/cs Brown Belt
(not provided)
Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
![Page 90: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/90.jpg)
Analy/cs Brown Belt
(not provided)
Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
• Segmented by (not provided)
![Page 91: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/91.jpg)
Analy/cs Brown Belt
(not provided)
Any Way to Fix it? • Nope, but there are workarounds • Landing Pages
• Segmented by (not provided) • Export URLs • Use SEMRush to See Top Keywords
![Page 92: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/92.jpg)
Analy/cs Black Belt
Using webmaster tools
![Page 93: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/93.jpg)
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools
(WMT) & Analy/cs
![Page 94: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/94.jpg)
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools
(WMT) & Analy/cs
![Page 95: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/95.jpg)
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
![Page 96: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/96.jpg)
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
![Page 97: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/97.jpg)
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
![Page 98: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/98.jpg)
Analy/cs Black Belt
Using webmaster tools • Link Webmaster Tools (WMT) & Analy/cs • Look at Queries
![Page 99: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/99.jpg)
THAT’S ALL FOLKS
![Page 100: SEO Crash Course - Go from White Belt to Ninja in Search Optimization](https://reader033.vdocument.in/reader033/viewer/2022060107/5549aed5b4c90564768b45e3/html5/thumbnails/100.jpg)
THANK YOU! ERIC SCISM [email protected] @ERICSCISM