seo dashboard & reporting
Post on 14-Sep-2014
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DESCRIPTION
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.TRANSCRIPT
Fairway Group in Partnership with Search Influence 2013
Helping businesses succeed online.
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
• Arizona State University Grad
• Search Influence Account Manager
• Influencer for 1+ years
• Bing Ad Certified
ERIKA KARASABOUT ME
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
SEO DASHBOARD & REPORTING
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
WHY IS MONTHLY REPORTING SO IMPORTANT?
• Proves value of campaign
• Important for YOU (the sales rep) to understand reporting so you can sell client on value and improve renewal rate
• Sets your SEO product apart from competitors – not everyone offers thorough reporting!
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
KPI’S: HOW DO WE MEASURE CAMPAIGN SUCCESS?
WEBSITE TRAFFIC
Organic Search Traffic Visitors who come to a website from unpaid organic or natural search engine results
Referral TrafficTraffic from other websites that refer or send visitors to your website (Links on local directories, Facebook, Yelp)
Direct TrafficVisits to a site where the user types the URL into their browser’s address bar or when a visitor uses a bookmark to get to the website
Paid Traffic Traffic from paid search ads
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
KPI’S: HOW DO WE MEASURE CAMPAIGN SUCCESS?
• Time on site
• Pages per visit
• % of new visitors
• Internet users who have not previously or recently visited your site
• Bounce rate
• The percentage of visits in which the visitor only views one page of website before leaving
• Keyword rankings
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
OVERVIEW OF REPORTING
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
WHEN TO EXPECT THE FIRST REPORT FOR A NEW CLIENT?
• Clients can expect their first report in the beginning of the second month of their campaign
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
WHEN TO EXPECT MONTHLY REPORTS? • The SEO team sends out
the SEO reports between the 10th and 15th of each month
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
WHAT REPORTS LOOK LIKE FOR THE CLIENT
• Note from the SEO team with updates and highlights
• Completed deliverables
• Items awaiting customer response
• Recent website data graph showing month over month data
• Keyword rankings
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
• Website traffic data is from Google Analytics• Keyword ranking data is pulled from an internal
tool
Where does this
information come from?
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
• Username: always the email account
• Usernames and passwords are sent to the sales reps and clients individually
• If a password is lost, we have a “Forgot my Password” option on the login screen
LOGGING INTO THE
DASHBOARD
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
• Website visits• Keyword rankings• Visitor sources• Notes• Highlights
OVERVIEW TAB
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
Visitor site data shown month over month and year over year
Solid comparison benchmark overview
Pie chart overview to indicate source of visitors (e.g. organic (SEO), paid search (PPC) and others)
Top keyword rankings in major search engines such as Google and Bing
Narrative progress and campaign highlight report prepared by your dedicated account management team every 30 days.
Fairway Group in Partnership with Search Influence 2013
VISITS TAB• A graph of website organic
search traffic
• A pie chart of visitor types
• A list of keywords that are bringing visitors to your site.
• Change the date range of website traffic graph to look at the:
• Last 30 days• Last month• Last year
• Summary of your site traffic is under the graph.
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
Important visitors stats, including how long each visitor stayed on your site, how many pages they visited, new visits, etc.
Visitor site data shown month over month and year over year
Website visitor source chart including organic search, paid search, referrals, direct and other
Solid comparison benchmark overview
Top sites referring visitors to your site with the number of visitors referred to your site within that time period
Top viewed pages on your website with number of visits
Fairway Group in Partnership with Search Influence 2013
KEYWORDS TAB• Rankings for “Targeted
Keywords”
• Google organic search, Google+ Local/Google Maps, and Bing organic search
• “Secondary Keywords” for related terms
• Your keyword ranking report is updated twice monthly.
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
Primary keywords we are targeting for your campaign
Month-to-month keyword rank report showing the position of your targeted terms
Adjust your time frame here
Report from the month that you became a client that shows your “starting” keyword rank
Secondary keywords that we track after your primary keywords
Fairway Group in Partnership with Search Influence 2013
TASK TAB• Shows historical data
• Monthly completion info
• Tasks completed by team
• Pending information• Tasks awaiting your
approval
• Ability to filter by date range
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
This is the most important portion of this tab. Be sure to check this section for any items needing your attention!
You Account Manager will place all deliverables completed in this section on a monthly basis.
Adjust your time frame here
Fairway Group in Partnership with Search Influence 2013
Reporting Information KPI’s
• SEO takes time (90 days to 6 months)
SEO DASHBOARDREMIND CLIENTS:
• Keyword competition
• Industry competition
• Algorithm changes
• SEO ranking factors
• The longer, the better
@searchinfluence
Fairway Group in Partnership with Search Influence 2013
Google+ Authorship & PublisherJanuary 9, 10:00 a.m. (CT)
Presented by Gabrielle Benedetto, Account Associate, Search Influence
Registration URL: https://attendee.gotowebinar.com/register/2713592851925374210Webinar ID: 121-249-611
UPCOMING WEBINARS!
Directories & Data FeedsFebruary 6, 10:00 a.m. (CT)
Presented by Alison Zeringue, Partner Accounts Team Manager, Search Influence
Registration URL: https://attendee.gotowebinar.com/register/8718732837186805762Webinar ID: 122-818-971