seo & engaging your customers online

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SEO and Engaging Your Customers Online SEO (Referral Links) Your Website Strategy Customer Engagement Methods Online

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Post on 29-Nov-2014

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A quick overview of the relevance of referral links and basic SEO. And how engaging your customers on social networks will yield a better ROI.

TRANSCRIPT

Page 1: SEO & Engaging Your Customers Online

SEO and Engaging Your Customers Online

SEO (Referral Links)Your Website Strategy

Customer Engagement Methods Online

Page 2: SEO & Engaging Your Customers Online

HIBANASocial Media Consultant

Video Producer

Page 3: SEO & Engaging Your Customers Online

Thank YouJust Local and Everyone

IDEA

IDEAIDEA

IDEAIDEA

Page 4: SEO & Engaging Your Customers Online

SEOSearch Engine Optimisation

Page 5: SEO & Engaging Your Customers Online

Does adding other businesses links to my site,

increase traffic?

Referral LinkBefore the answer ..

Page 6: SEO & Engaging Your Customers Online

WHY?Search Engine Optimisation

To increase traffic to my website

Page 7: SEO & Engaging Your Customers Online

WHY?Increase Traffic =

$$$The answer ..

Page 8: SEO & Engaging Your Customers Online

YES, but for a small ROIReferral Links need to be built up over timeSimilar content wins (Plumber – Plumbing Assoc. Website)

advice

initial

IF THE OPPORTUNITY ARISES

ANSWER

Page 9: SEO & Engaging Your Customers Online

SO WHAT CAN I DO?

to increase traffic?

Page 10: SEO & Engaging Your Customers Online

My BIGtip for today

Page 11: SEO & Engaging Your Customers Online

Be genuine

Page 12: SEO & Engaging Your Customers Online

Be Genuine

Create fresh, unique, truthful, engaging content often.

i.e. SHAREABLE

Page 13: SEO & Engaging Your Customers Online

GoogleMissionTo provide you with genuine &

accurate content - FAST.

Page 14: SEO & Engaging Your Customers Online

YourMission?

Do the same,

without the FAST bit.

Page 15: SEO & Engaging Your Customers Online

ENGAGEENGAGING with your customers

Twitter, Facebook, Email etc

36% of Aust. are making online purchases once a month / 6% every week. (ACRS latest report)

Social Media use increased 36.1% in the past year. (Hitwise)

Page 16: SEO & Engaging Your Customers Online

Social Media is how people are finding you

Page 17: SEO & Engaging Your Customers Online

Social SearchSEO is important, but Social Search and friend

networks are taking over the role.

Page 18: SEO & Engaging Your Customers Online

Google Search

YES, but only a by a small amount

- Search and leave- The quicker the better

Page 19: SEO & Engaging Your Customers Online

Google Search Result

Page 20: SEO & Engaging Your Customers Online

Facebook Search Result

Looks similar ..

Page 21: SEO & Engaging Your Customers Online

Friends & ConnectionsSearch, Friend, Search some more, Share, Friend, Share …

Products are referred on The most efficient search engine there is – YOU & YOUR FRIENDS

Page 22: SEO & Engaging Your Customers Online

Your Network Refers Business

Are you building yours?

Page 23: SEO & Engaging Your Customers Online

Be GenuineBe yourself and your online network will

bloom.

Page 24: SEO & Engaging Your Customers Online

Thank Youhttp://[email protected]://facebook.com/social.hibana