seo for beginners - wappow reloaded workshop
DESCRIPTION
SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshopsTRANSCRIPT
What is SEO?
Search Engine Optimization for Beginners
Jenn Mathews@SEOGoddess
What is SEO?
“SEO” is Search Engine Optimization
1. User types in a word or phrase
2. Search engine shows them websites
3. User clicks your result
You wanna be here
How Search Engines Work
• Search Engine’s scrub the websites
• Then store it all in a database called “Bigtable”
Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.
• Letters on a page separated by spaces.
• Groups of letters are separated by periods.What Google
Sees
What’s Stored?
What you see
More Than Just Words
• Meta Tags• Title• Keywords• Description
• Linking• Internal• External
Meta Tags
• Title Tag
Controls what the user sees in the browser bar as well as the title in the snippet
Meta Tags
• Keywords
Meta Keywords only work on Met Crawler Search Engines.
Best use is to keep focus on specific keywords while developing pages.
Meta Tags
• Description
Linking
• Internal Linking
Text links that point from one page to another within the site.
Linking
• External Linking
Text links that point from one website to another website
SEO Don’ts
• Hidden text
• Hidden links
• Redirects
• Keyword stuffing
• Duplicate content
• Purchasing Links
SEO Terms
• Snippet – The title and description of a website that is displayed in the search engine results.