seo for beginners - wappow reloaded workshop

12
What is SEO? Search Engine Optimization for Beginners Jenn Mathews @ SEOGoddess

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SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

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Page 1: SEO for Beginners - Wappow Reloaded Workshop

What is SEO?

Search Engine Optimization for Beginners

Jenn Mathews@SEOGoddess

Page 2: SEO for Beginners - Wappow Reloaded Workshop

What is SEO?

“SEO” is Search Engine Optimization

1. User types in a word or phrase

2. Search engine shows them websites

3. User clicks your result

You wanna be here

Page 3: SEO for Beginners - Wappow Reloaded Workshop

How Search Engines Work

• Search Engine’s scrub the websites

• Then store it all in a database called “Bigtable”

Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.

Page 4: SEO for Beginners - Wappow Reloaded Workshop

• Letters on a page separated by spaces.

• Groups of letters are separated by periods.What Google

Sees

What’s Stored?

What you see

Page 5: SEO for Beginners - Wappow Reloaded Workshop

More Than Just Words

• Meta Tags• Title• Keywords• Description

• Linking• Internal• External

Page 6: SEO for Beginners - Wappow Reloaded Workshop

Meta Tags

• Title Tag

Controls what the user sees in the browser bar as well as the title in the snippet

Page 7: SEO for Beginners - Wappow Reloaded Workshop

Meta Tags

• Keywords

Meta Keywords only work on Met Crawler Search Engines.

Best use is to keep focus on specific keywords while developing pages.

Page 8: SEO for Beginners - Wappow Reloaded Workshop

Meta Tags

• Description

Page 9: SEO for Beginners - Wappow Reloaded Workshop

Linking

• Internal Linking

Text links that point from one page to another within the site.

Page 10: SEO for Beginners - Wappow Reloaded Workshop

Linking

• External Linking

Text links that point from one website to another website

Page 11: SEO for Beginners - Wappow Reloaded Workshop

SEO Don’ts

• Hidden text

• Hidden links

• Redirects

• Keyword stuffing

• Duplicate content

• Purchasing Links

Page 12: SEO for Beginners - Wappow Reloaded Workshop

SEO Terms

• Snippet – The title and description of a website that is displayed in the search engine results.