seo for business owners
TRANSCRIPT
SEO For Business Owners
Presented by Kaila Strong (@cliquekaila)
@VerticalMeasure#LocalFirstAZ
My Background(Know your presenter)
Internet Marketer: social media, link building Avid blogger: Search Engine Watch Primarily an Internet marketing company We have 80+ clients from all around the world
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
A Few Quick Questions(Know your audience)
How many of you search Google and wonder where your website is?
How many of you have tried to get your site ranked in the search engines?
How many of you know what SEO stands for? How many of you consider yourself pretty
good at SEO?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
What is SEO?
SEO is an acronym for "search engine optimization"
Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Search Engine Results Page
Local Listing
Indented Listing
Why Care About Search?- The #1 position will get
clicked about 43% of the time!
- Natural search results receive many more clicks than paid search
- Your customers are looking for you online (directions, phone #, products, services, etc.)
- Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…
Source: Did-it, Enquiro, and Eyetools.
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Why Care About Search?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Why Care About Search?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Different ranking algorithm than standard search results
Search Marketing Reality
Organic search traffic can be so valuable, it can literally sustain an entire business, even locally.
Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
How Does it Work Today?
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Without links, search engine bots may never find this page
Title tag
ContentH1 tag
Bold
What Does It Look For?
Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.
URL
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Onsite Best Practices
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Keywords Unique
Meta Title: 65 Characters Meta Description: 155 Characters
Navigation Internal Links Redirects
Why Keywords Matter
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Words people use on a search engine when they are searching for products or services like yours.
Don’t use “industry jargon” as prospects may not use the same words to search
Check your site statistics Talk to people who have direct contact with
customers Talk and listen to potential customers Brainstorm with staff Look at your competitions websites
Biggest Factor is Links to You!
The best links: Are from trusted sites Determined editorially Have keywords in their link Are from many different websites
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Where Do You Get Links?
Internal links (from content) Friends & family Associations (donations) Social Profiles
Twitter, LinkedIn, Naymz, Google, 123People, Businessweek, etc.
Clients & Suppliers Business Directories Blogs or Articles Press Releases Images
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
It All Starts With Great Content Buyers need content that makes them smarter and
more knowledgeable. Businesses that provide that content will win.
Build content around your keywords Add real value to the reader
Unique Informative Entertaining
Who do you link to from the content? Good neighbors It’s your reputation Get links back!
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
You Are Now a Publisher!
Organizations are just now beginning to understand that, along with the products and services, one of their core products is information. If you have a website, understand that you are now a publisher. Provide relevant content that gives solutions to some of the
toughest problems your customers are facing. Customers start relying on you for your expertise as you become
the trusted solution in your industry. Today’s marketing is now about online content &
publishing
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Some Content Ideas1. A Blog
2. White Paper Series
3. eBooks
4. Case Studies
5. Interviews6. Infographics
7. Online Quizzes8. Contests
9. eNewsletters
10. Community Forums11. Podcasts12. Videos 13. Webcasts/Webinars
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Infographic Example
Courtesy of Dream Systems Inc.
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Must Have a Blog 25% of our page views come
from our blog posts
We make 2-3 new posts per week
Gives us a vehicle to post new link worthy content
Keeps the search engines coming back
Internal linking
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
And What About Social Media?
Understand who your customer is and where they are online.
Develop consistent, relevant content in multiple channels.
Let go of all control. Let your ideas spread.
People share your ideas, link to your content.
Content is found through social media and search engines (YouTube, Twitter & Facebook)
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Conclusion
Create great content for your website visitors Best Place to market your website is Google &
Local resources (Google Local, Yelp, MerchantCircle, etc.)
Get involved in Social Media (Twitter, Facebook, YouTube, etc.)
Go to local events to learn more and network with good people (Local First AZ events, AZIMA, SMAZ, SEMPOAZ)
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ
Good Resources….
SEO Guide http://www.searchengineguide.com/stoney-degeyt
er/seo-101-everything-you-need-to-know-abou.php
SEO Educational Videos: http://www.verticalmeasures.com/resources/seo-t
utorial-videos/
Online Marketing & Related Webinars: http://www.verticalmeasures.com/webinars/
Twitter: @cliquekaila @VerticalMeasure @LocalFirstAZ #LocalFirstAZ