seo for businesses: the what & why
DESCRIPTION
Lehigh Valley SEO agency, L4 Group, LLC describes what search engine optimization is and why local business owners should take notice. This presentation is in video format available at: http://l4groupllc.com/what-is-seo-and-why-is-it-important-for-my-business Learn more about how to market your business online, contact us for a free 30 to 45 minute consultation valued at $999. Call (610) 471-0001TRANSCRIPT
WELCOME
Topic:!What Is SEO & Why Is It Important For Your Business?
Brett Lewis (610) 471-0001
Brett Lewis (610) 471-0001
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Question: When was the last time you opened the yellow pages to find a business?
Brett Lewis (610) 471-0001
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Question: When was the last time you opened the yellow pages to find a business?
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Question: When was the last time you opened the yellow pages to find a business?
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Fact: If you’re website is not on the first page of Google, it’s not getting the traffic it should!
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Fact: The click through rate increases as your ranking on Page 1 increases.
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Fact: The click through rate increases as your ranking on Page 1 increases.
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Fact: The click through rate increases as your ranking on Page 1 increases.
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What is SEO? !
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. !
… wikipedia
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On-Page Optimization !
website
keyword research & analysis
title optimization
meta tag optimization
competition analysis
image optimization
unique content creation &
optimization
website analysiswebsite structure optimization
sitemap creation
rich snippets & structured data
http://l4groupllc.com/search-engine-optimization-allentown/on-page-website-optimization-allentown/
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Off-Page Optimization !
website
Articles
Video
BookmarkingSocial Networking
Press Releases
Directory Submissions
RSS Submissions
Reputation Marketing
http://l4groupllc.com/search-engine-optimization-allentown/off-page-website-optimization-allentown/
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What is the result of good SEO?
37 calls in the month of May creating approximately $20,000 of business for this
local contractor
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What is the result of good SEO?
26 calls in the month of June creating approximately $8,000 of business for this local
contractor
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What is the result of good SEO?
52 calls in the month of June this roofing contractor
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• Roofing Company ✴ initial call - roof repair ✴ over life span:
✤ gutter repairs/installation ✤ roof replacement ✤ siding repairs
What is the value a new customer? !
Consider the lifetime value of new customers:
Thank You!
More Information about SEO:!
www.L4GroupLLC.com!(610) 471-0001
Brett Lewis (610) 471-0001