Training on Improvement DIU site Ranking (alexa,Google and

webometrics )

Muhammad Rafiqul Alam RubelSpecial Assistant to ChairmanSenior Assistant Director

Information Technology sa@daffodilvarsity.edu.bd

https://www.facebook.com/ralamrubel

https://bd.linkedin.com/in/rafiqulalamrubel

Can we watch a Video ?

Do you found sonethings from this videos ?

DigitalPaperless

Social Media

DeviceAutoGlass

Improve Ranking of DIU : what/why & how ? ◦ Search Engines : what/why & how ? ◦ Social Media Marketing/Branding: what/why &

how? ◦ Blogs : what/why & how ?◦ More …..

Today I will Share following topics with you.

Do you what is our ranking?Where (link) we can find it ?

Search EngineOptimization

Google/Yahoo/MSN/Ask……

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. 

Invite Visitors from other community, Groups, Countries to visit our web site.

What is Search Engine Optimization (SEO) ?

Increase & Maintain Search Engine Rankings

Increase Organic Search Engine Presence

Increase Number of Visitors through Organic Search Traffic

Objectives

1. Promotion/ Advertising and Brand Awareness

2. Drive Traffic (Drive Users or Customers)3. Conversions/ Leads/ Sales

Importance

Why SEO?

SEO is Free Advertising and is Long Term

Why SEO?

Study shows that 81% of Internet users worldwide used search engines

72% of searchers stop with the top 10 search results, and 90% stop with the top 30

EXAMPLE FIRST JUST WATCH PAGE after search

Why SEO?

The SEO Process

Website Audit

Keyword Research

On-Page Optimization

Content Writing

Off-Page Optimization

Where to Start ?

Check Websites Structure and Usability:

Search Engine Friendliness

Website Usability

Link Popularity

Brand Engagement

Step 1. Website Audit

Search relevant keywords using Google Keyword Tool

Step 2. Keyword Research

Make the Website SEO Friendly:

◦ URL Naming

◦ Meta Tag Optimization

◦ Alt Tag Optimization

◦ Header Tag Optimization

◦ Internal Linking

◦ Sitemap

Step 3. On-Page Optimization

Produce Quality Content:

Articles Press release Blog Post Blog Reviews

Step 4. Content Writing

Promote Your Website:◦ Article Submission/Syndication◦ Press-Release Submission◦ Social Bookmarking◦ Link Wheels◦ Blog Comments◦ Blog Post/Reviews◦ Forums◦ Video◦ Slide/Doc/PDF

Step 5. Link Building

SEO can be defined when customers see your Advertisement or Listing when they search.

Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.

The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”

Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.

Conclusion

How to check Google Ranking ?

http://www.seocentro.com