seo for fitness bloggers matt frazier, nomeatathlete.com @nomeatathlete
TRANSCRIPT
Matt Frazier, NoMeatAthlete.com
Why Focus on Search?
• Steady, no-cost traffic• Unique visitors who are brand new to your
site• Ranking high signals authority• Ranking high is self-reinforcing• Remember: Most people don’t read blogs
Matt Frazier, NoMeatAthlete.com
How Google Works• Wants to provide searchers with the most
useful webpages• How do they decide?
o Relevance (keywords, tags)o Authority and Trust (links, age of domain)
• Google is constantly improving their algorithm
Matt Frazier, NoMeatAthlete.com
Google is Changing• Google doesn’t want to be gamed
o Keyword stuffingo Content farms o Paid links
• SEO “ninja” tactics are starting to become less effective as Google evolves
• Google has said they now value social media links
Matt Frazier, NoMeatAthlete.com
Links, Links, Links
• Nothing is more important for SEO than quality links from trusted sites
Matt Frazier, NoMeatAthlete.com
Not All Links Are Created Equal
• Anchor text is extremely important
• Keywords = phrase typed into Google
• Bad: “Matt’s post about running songs”
• Good: “Matt’s post about running songs”
• “nofollowed” links don’t count (e.g., blog comments)
Matt Frazier, NoMeatAthlete.com
How to Get Links?• #1 best way: Guest Posting• Many benefits beyond SEO
o Relationships with popular bloggerso Direct traffic and trust
• Often easier than getting a big blogger to link to you on his/her own
• Content links are ideal• You control the anchor text
Matt Frazier, NoMeatAthlete.com
Trick: Write Your Own Bio
• Write your own bio (byline) for your guest posts
• Instead of using your blog name as anchor text, use keywords
• Example:Matt Frazier writes the vegetarian running blog No Meat Athlete, where he aims to help you discover the potential of a plant-based diet for endurance sports.
• Bonus: To increase clickthroughs, link to something useful in your bio
Matt Frazier, NoMeatAthlete.com
Relationships Lead to Links
• Guest blogging opportunities come from relationships
• What else can you do with relationships?o Have a circle of friends you can ask for links,
shares, or tweetso Nurture your social media followingso People who use social media are people with
the ability to link
• Social media and SEO are becoming two sides of the same coin
Matt Frazier, NoMeatAthlete.com
The Power of Headlines
• Write strong headlines to explode traffic• People will often retweet or share without
even reading the post!• Visit copyblogger.com for their headline
tutorial• Cosmopolitan trick• Let’s see how this works…
Matt Frazier, NoMeatAthlete.com
Writing Linkable Content
• Starting with the headline leads to posts that get links
• Other ideas to shake things upo Listso How-to’so Resource posts (“The Ultimate Guide to ____”)o Interviewso Compilations involving popular bloggers
• Stick to one topic with each post• Try this stuff once every few posts if you’re
worried about how your readers will react
Matt Frazier, NoMeatAthlete.com
Other SEO Tricks• Google has stated that they value brands• When people type your blog name into
Google, it signals that you are a trusted brand
• As you strengthen your domain’s brand, you strengthen the ranking of all your posts
• So…
Matt Frazier, NoMeatAthlete.com
How Can You Get People to Search for
Your Blog?• Highly-visible offline
presence• Advertising• YouTube• Purposely failing to
link to your site• Inventing a phrase• Anything that builds buzz
Matt Frazier, NoMeatAthlete.com
Is Your Code Clean?• Without clean code, Google robots won’t
know where your content is• Look for “SEO-friendly” themes• Premium Themes
o Genesiso Headwayo Thesis
• Clean code is a minimum requirement
Matt Frazier, NoMeatAthlete.com
Custom Tags• You must be able to edit the title and description
of your posts that Google sees• Often your post title is not the ideal one for
Google because it doesn’t contain keywords that people use to search
• Plugins and premium themes allow you to easily edit these tagso Wordpress SEOo All-in-One SEO Pack
Matt Frazier, NoMeatAthlete.com
Linking Practices• Internal links matter, but not as much as links
from other siteso Linkwithin vs nRelate
• Place a link every 75 words or so, on average• Links near the beginning of your content matter
the most• Remember to use good anchor text for all
content links• Sidebar and navigation links don’t matter much
o Don’t overdo themo Don’t worry about anchor text for these
Matt Frazier, NoMeatAthlete.com
Content Practices• Don’t keyword-stuff!
o Choose your primary keyword phrase and use it in the title and first paragraph, and then only as needed
• Stick to one topic in your post• Please the recipe search engines: Use
hRecipe• Again, make your content awesome, so
people share it and link to it• Rule of Thumb: Write for humans, tweak for
robots
Matt Frazier, NoMeatAthlete.com
Search Traffic is Easy to Monetize!
• When you write a popular search post, you can target readers’ interests specifically
• Compare to Foodbuzz or other ads• Searchers are often trying to solve a
problem, so sell them a solution!• Great if you’re worried about selling to
your everyday readers
Matt Frazier, NoMeatAthlete.com
Alternatives to Ads• Creating your own products
o Takes timeo Builds brando You keep 100% of sales
• Affiliate marketingo Takes very little timeo Can be looked down ono You get around 50% for information products,
5-20% for physical products
Matt Frazier, NoMeatAthlete.com
Affiliate Marketing
• Running songs posto iPod affiliate links (through Amazon)o Waterproof headphones affiliate linkso “Running Audio” training programo iTunes affiliate links
CPM = $8
Matt Frazier, NoMeatAthlete.com
How to Start Affiliate Marketing
• Where to get startedo Browse Clickbank for related productso Amazon Associates program o Commission Junctiono Direct programs through companies/bloggerso Vitamix/Blendtec
• Get special link code that tracks your sales• Don’t set up a store, just solve problems• Disclosure!
Matt Frazier, NoMeatAthlete.com
Product Creation• More money in creating your own products• Tarahumara example• Last month:
o Post viewed 11,003 timeso $1544.60 in net sales
CPM = $140
Matt Frazier, NoMeatAthlete.com
If your blog, your posts, and your products are a tree, then what is the soil?
Matt Frazier, NoMeatAthlete.com
If your blog is a business, the soilshouldn’t be you.
It should be your readers.
Matt Frazier, NoMeatAthlete.com
Questions?
Contact: [email protected] @nomeatathlete
Get my free e-course at HealthBlogHelper.com