seo for the real world
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SEOFor The Real World
Thursday, April 12, 12
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SEO for the “Real World”The Hannah Grimes Center
IntroductionsMike HoeferHoeferweb Internet Marketing & StrategyWeb Development, Website Management, Integrated Marketing Communication
Zach LuseParagon Digital MarketingSEO, Search Advertising, Social Media,Web Analytics
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SEO for the “Real World”The Hannah Grimes Center
Agenda• What is SEO
• The Business & Importance of Search Engines
• On Page Factors
• Off Page Factors
• Don’ts
• Trends
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SEO for the “Real World”The Hannah Grimes Center
What is SEO?SEO (Search Engine Optimization)
The process of increasing the quality and volume of visitors to a website by optimizing the design and content to achieve a higher ranking in organic search results.
Generally focused on “Organic” results
Sometimes used as a noun. “Zach is a great SEO I highly recommend him”
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SEO for the “Real World”The Hannah Grimes Center
Organic vs Paid
PAID
PAID“Organic”
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SEO for the “Real World”The Hannah Grimes Center
We Are FamilySEO
PPC SocialMedia
Display
Content
Inbound
Internet Marketing
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SEO for the “Real World”The Hannah Grimes Center
And, keep the bigger picture in mind too!
Overall MarketingStrategy
Internet Marketing
Advertising PR
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SEO for the “Real World”The Hannah Grimes Center
Why is SEO Important?
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SEO for the “Real World”The Hannah Grimes Center
How do they work? Why do they exists?
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SEO for the “Real World”The Hannah Grimes Center
Why Google?
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SEO for the “Real World”The Hannah Grimes Center
Enough Already... Just Tell Me What I Need to
Worry About!
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SEO for the “Real World”The Hannah Grimes Center
It’s Simple
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SEO for the “Real World”The Hannah Grimes Center
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SEO for the “Real World”The Hannah Grimes Center
On Page
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SEO for the “Real World”The Hannah Grimes Center
On Page Top Tips• Keyword Research & Strategy
• Fresh & High Quality Content
• Titles & Meta Description Tag
• Crawl Factors
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SEO for the “Real World”The Hannah Grimes Center
Keyword Strategy• What words do you think your customers use to find the
services you offer?
• Do people ever search for those words?
• Does your website use those words?
• Trousers or Pants?
• Soda, Coke or Pop?
• Hero, Sub, Grinder, Po Boy?
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SEO for the “Real World”The Hannah Grimes Center
For small biz, brand terms will driveat least 80% of your Search Traffic
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SEO for the “Real World”The Hannah Grimes Center
Keyword Tool
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SEO for the “Real World”The Hannah Grimes Center
Fresh, Quality Content
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SEO for the “Real World”The Hannah Grimes Center
Title Tags• One of the most important “Signals” you can control
• Simple, make sure your title is about the content of your page
• Strong brand: “site name”, then “page name”Not so strong brand: “page name”, then “site name”
• Make sure pages have different names (CMS Setting)
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SEO for the “Real World”The Hannah Grimes Center
Meta Description• Important but not always used by Google
• Again, keep it simple and honest... describe the page
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SEO for the “Real World”The Hannah Grimes Center
Meta-Keyword• Don’t Bother
• No Magic Pixie Dust
• Mount Snow has not gotten the message...
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SEO for the “Real World”The Hannah Grimes Center
Crawl Factors
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SEO for the “Real World”The Hannah Grimes Center
Off Page Factors
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SEO for the “Real World”The Hannah Grimes Center
Off Page Top Tips• Build Links
• Google Plus/Places
• Local
• Blogs
• Get Social
• Domain Register 3+ years
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SEO for the “Real World”The Hannah Grimes Center
Top Don’ts• Stuffing
• Paid Links
• Guarantees of “#1 On Google”
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SEO for the “Real World”The Hannah Grimes Center
Stuffing
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SEO for the “Real World”The Hannah Grimes Center
Paid
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SEO for the “Real World”The Hannah Grimes Center
#1 Guaranteed
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SEO for the “Real World”The Hannah Grimes Center
SEO Tools• Google Keyword Tool
• Google Webmaster Tool(https://www.google.com/webmasters/)
• WooRankhttp://www.woorank.com/
• DIYSEO(http://www.diyseo.com/)
• SEOMoz
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SEO for the “Real World”The Hannah Grimes Center
Keyword Tool
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SEO for the “Real World”The Hannah Grimes Center
Google Webmaster
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SEO for the “Real World”The Hannah Grimes Center
Woorank
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SEO for the “Real World”The Hannah Grimes Center
DIYSEO
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SEO for the “Real World”The Hannah Grimes Center
SEO Moz
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SEO for the “Real World”The Hannah Grimes Center
Trends to Watch• Local/Mobile
• Personalized Results
• Social Factors: the Facebook Twitter Effect
• Siri Effect
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SEO for the “Real World”The Hannah Grimes Center
Trends: Local/Mobile
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SEO for the “Real World”The Hannah Grimes Center
Trend: Personalized Results
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SEO for the “Real World”The Hannah Grimes Center
Trend: “Facebook Effect”
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SEO for the “Real World”The Hannah Grimes Center
Trend: Siri
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SEO for the “Real World”The Hannah Grimes Center
Parting Thoughts• Keep Perspective- SEO is but one part of your overall
marketing approach.
• Industry and market-size factors- Hard to compete for “Auto Insurance”
• Worry about your users needs,deliver content to meet those needs,and the SEO will follow
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SEO for the “Real World”The Hannah Grimes Center
Thanks!
Mike [email protected]
Twitter: @mhoefer(603) 369-7970
Zach [email protected]: @paragondigital
(603) 399-6400
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SEO for the “Real World”The Hannah Grimes Center
Bedtime Reading• http://www.seomoz.org/blog
• http://searchenginewatch.com
• http://searchengineland.com
• http://www.searchenginejournal.com
• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291
• http://www.google.com/adwords/smallbusinesscenter/tip-1.html
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