seo for wordpress

24
Podcamp Toronto 2012 SEO for Wordpress 1

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So most people who use blogs rely on WordPress, and WordPress has a lot of SEO potential, but out of the box, it just doesn't cut it. In this session at Podcamp Toronto 2012, we explored how bloggers (and podcasters) using WordPress can maximize their chances of ranking for the terms that are most relevant to their content. Specifically, we looked at:- Building a Keyword Targeted Category Taxonomy- Key SEO Plugins- Addressing Duplicate ContentAfter this session, audience members should've (1) had a firm grasp on the fundamentals of onsite SEO, and (2) known what themes and plugins can help them implement these SEO and social features.

TRANSCRIPT

Page 1: SEO for Wordpress

Podcamp Toronto 2012

SEO for Wordpress

1

Page 2: SEO for Wordpress

SEARCH ENGINE OPTIMIZATION

2

SEO for Wordpress

Who The F*ck???

• User @gypsybandito

• Blogger for @acquisio

• Former Agency Hack @nvi & @shareresults

• Former Editor @revenews

• Former Video Host @watchmojo & @hipmojo

• SEO since 2005

Page 3: SEO for Wordpress

SEARCH ENGINE OPTIMIZATION

3

SEO for Wordpress

Overview

• Intro to SEO

• Keywords Research

• Onsite SEOo Page Titleso Meta Descriptiono Keyword Content

• Wordpress SEO Basics

• Advanced SEO for Wordpress

Page 4: SEO for Wordpress

SEO 101

4

SEO for Wordpress

Indexation• Removing any barriers to search crawlers indexing all pages on your site

Relevance• Mapping site architecture to semantic verticals to reach ideal relevancy on targeted terms

Popularity• Balance the quantity, quality, & regularity of your backlink profile to maximize popularity

Page 5: SEO for Wordpress

SEO 101

5

SEO for Wordpress

Page 6: SEO for Wordpress

Relevance – keyword research

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SEO for Wordpress

Free Tools

• Google Adwords Keyword Tool

• Google Analytics

Google Adwords Keyword Tool

• Global Search Volume

• Average CPC

Deliverables• Categorized Keyword List

Page 7: SEO for Wordpress

Relevance – OnSITE SEO

7

SEO for Wordpress

The 3 Basics

• Page Titles

• Meta Descriptions

• Copy & Content

Page 8: SEO for Wordpress

Relevance – OnSITE SEO

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SEO for Wordpress

Page Titles – 65 Characters

Page 9: SEO for Wordpress

Relevance – OnSITE SEO

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SEO for Wordpress

Meta Descriptions: 150-160 Characters

Page 10: SEO for Wordpress

Relevance – Onsite SEO

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SEO for Wordpress

Page Title

• 65 Characters

• 1-2 Keywords + Brandname

Meta Description

• 150-165 Characters

• Marketing Copy

• Call-to-Action

Page 11: SEO for Wordpress

Relevance – Onsite SEO

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SEO for Wordpress

Page Titles & Meta Descriptions

• Homepage

• Posts

• Subpageso Abouto Contact Uso Etc…

• Category Pages

Page 12: SEO for Wordpress

Relevance – OnSITE SEO

12

SEO for Wordpress

Page Copy / Content

• Unique Content

• 250 words min (suggested)

• 2-5% Keyword Density

• Headers (H1, H2, H3 tags)

• Bullet Lists

Page 13: SEO for Wordpress

Relevance – OnSITE SEO

13

SEO for Wordpress

Wordpress SEO Plugin (by Yoast)

• Focus Keyword

o Article Heading (Post Title)

o Page Title

o URL

o Content

o Meta Description

• Page Analysis

Page 14: SEO for Wordpress

Wordpress SEO Plugin (by Yoast)

14

SEO for Wordpress

Post/Page Optimization

Page 15: SEO for Wordpress

Wordpress SEO Plugin (by Yoast)

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SEO for Wordpress

Page Analysis

Page 16: SEO for Wordpress

Indexation – Duplicate Content

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SEO for Wordpress

Dynamic Pages

• Homepage

• Posts

• Categories

• Tags

• Date Archives

• Etc…

Page 17: SEO for Wordpress

Indexation – Duplicate Content

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SEO for Wordpress

Troubleshooting

• Unique Content

o Page Titles

o Meta Descriptions

• Post Excerpts

• NoIndex

• Nofollow

Page 18: SEO for Wordpress

Indexation – Post Excerpts

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SEO for Wordpress

Page 19: SEO for Wordpress

Indexation – Post Excerpts

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SEO for Wordpress

Post Excerpts

• Homepage

• Category Pages

• Tag Pages

• Archive Page

• Etc…

Page 20: SEO for Wordpress

Indexation – Noindex

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SEO for Wordpress

Dynamic Dupicate Content

• Homepage

• Post Pages

• Category Archives

• Tag Archives

• Date Archives

• Author Archives

Page 21: SEO for Wordpress

Indexation – Noindex

21

SEO for Wordpress

Page 22: SEO for Wordpress

Indexation – Noindex

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SEO for Wordpress

Source Code<meta name="robots" content="nofollow" />

Robots.txtUser-agent: *Disallow: /tags/Disallow: /archives/Disallow: /etc…/

Page 23: SEO for Wordpress

Noindex – Wordpress SEO Plugin

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SEO for Wordpress

Page 24: SEO for Wordpress

Questions

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SEO for Wordpress

T F ???• Raise Your Hand

• Buy Me a Drink

• Email Me [email protected]

• Tweet Me @gypsybandito